Bitly creates short links from long web addresses and provides tools to share and track them.
Best Custom URL Shortener Software in 2026
Custom URL shortener software turns long addresses into branded, easier-to-share links. Tools in this category may run as web services, APIs, browser extensions, mobile apps or self-hosted software. Compare free plans, paid starting prices, custom-domain support, monthly short-link limits, click analytics, destination editing and QR codes. If you plan to manage links on a Xiaomi, Redmi or POCO phone, check that the…
Cuttly is a URL shortener and link management platform for creators, marketers, and businesses.
- 4

Rebrandly
Rebrandly is a link intelligence platform for creating, sharing, and tracking branded links.
Free planAndroidiOSWebAPI7.8From $11 a month - 5
SwiftURL
Free planAndroidiOSWebAPI7.8From $15 a month - 6

Tiny.cc
Tiny.cc is a URL toolkit for shortening links, managing redirects, tracking click events, and monitoring brands.
Free planAndroidiOSWebAPI7.6From $5 a month - 7

302.sh
Free planiOSWebAPI7.3From $9 a month - 8
Capsulink
Free planWebAPI7.0From $100 a year - 9
Einblik
Free planAPI7.0From $12 a month - 10

Go2
Go2 is a branded URL shortener and link management platform for teams and AI agents.
Free planWebAPISelf-hosted7.0From $7 a month - 11
Track Link
Track Link is an API-based service for creating tracked links with custom domains and saved QR codes.
Free planWebAPI7.0From $5.60 a month - 12

EndURL
Free planWebAPI6.9From ₹399 a month - 13
Snipr
Snipr is a web and API service for creating, routing, and measuring short links.
Free planWebAPI6.9From $5 a month - 14
Linkzz.io
Free planWebAPI6.7From €7 a month - 15

Shlink
Shlink is a free, open-source URL shortener that you host yourself and use with domains you control.
Free planiOSWebAPIExtension6.7Free plan - 16

T2M
WebAPIExtension6.7From $9.99 a month - 17
T.LY
APIExtension6.6From $55 a year - 18
LinkSplit
Web6.4From $29 a month - 19
Short.io
Short.io is a link management service for making branded short links on custom domains.
Free planAPI6.4From $5 a month - 20
Shortlink
Shortlink is an open-source URL shortener and link-management platform that runs on Cloudflare Workers and is designed for self-hosted deployment.
Free planWebAPISelf-hosted6.4Free plan - 21

Dub
Free planAPI6.3From $30 a month - 22

TinyURL
Free planWebAPI6.3Free plan - 23

YOURLS
Free planWebAPISelf-hosted6.3Free plan - 24
Shortly
Free planWeb6.2Free plan - 25
URLio
Free planWebAPI6.2Free plan
Choosing well
Check Android access
Look for an Android app when you need to create or edit links from a Xiaomi, Redmi or POCO phone. A web app, API or browser extension can provide a different workflow, while self-hosted software requires your own setup.
Compare free and paid plans
A free plan can help you assess the basic workflow before paying. Check whether a free trial is offered and read the paid-from price, such as 302.sh at $9 per month, Capsulink at $10 per month or Dub at $30 per month.
Prices and billing terms differ, so confirm the plan that includes the limits and features you need.
Check link limits
Review the monthly short-link allowance before moving a campaign or a large set of redirects. Confirm whether the plan lets you edit destinations after a link has been shared.
Match branding tools
Custom domains let short links use a domain you control. Check whether that option is available on the free plan, and whether the service can create QR codes for the links you share.
Review click analytics
Click analytics can show activity around shortened links. Compare the analytics included with the plan you would use, alongside destination editing and custom-domain support.
Questions people ask
Can I use a custom URL shortener on Android?
Check the product's platform details for an Android app. If there is no Android app, a web app, API or browser extension may still be available.
Do these URL shorteners offer free plans?
A free plan is offered by products in this category. Check its link allowance, analytics, domain options, QR codes and destination-editing rules.
Are free trials available?
Trial availability varies by product. Listed examples include 302.sh with a 3-day trial, Capsulink with 7 days and Dub with 14 days.
What should I compare before choosing?
Compare free-plan terms, paid starting price, custom domains, monthly short-link limits, click analytics, editable destinations and QR-code support.
Can I self-host a URL shortener?
Self-hosted software is a platform type represented in this category. Check the product's setup requirements and licence before choosing it.
