Go2

Overview

Go2 is a branded URL shortener and link-management service built for teams and AI-agent workflows. It suits marketers and developers who need campaign analytics or agent attribution alongside short links. Its range is compelling, but the free tier’s click and link caps make it better for light use than sustained campaigns.

Key features

Custom domains and slugs, QR codes, and link-in-bio pages cover common campaign and creator needs. Expiring, password-gated, and click-limited links add practical control over access and duration, while geo targeting supports location-based audiences. Free users should note that anonymous links expire after 24 hours.

Analytics break clicks down by geography, device, browser, referrer, and UTM parameters, with CSV export for further analysis. The 100 tracked links and 5,000 attributed clicks per month on Free are enough to start, but active campaigns may quickly need a paid quota.

For AI-agent workflows, links can record agent, run, actor, and tool-call attribution, with API routes to retrieve that data. Go2 also offers a REST API, OpenAPI reference, TypeScript SDK, and MCP server. Server-side pixel integrations cover Meta, Google Ads, TikTok, LinkedIn, X, Pinterest, Reddit, and Snap. The homepage claims global redirects under 10 ms on Cloudflare’s edge; that may matter to latency-sensitive deployments, though the claim alone does not establish performance for a particular setup.

Pricing

Go2 is freemium, with paid plans starting at $7/mo billed annually and a 14-day trial. The free plan costs nothing and includes 100 tracked links per month, 5,000 attributed clicks per month, one custom domain, and community support. It is a useful entry point, but the monthly caps and short-lived anonymous links limit its fit for larger or ongoing campaigns.

Pro costs $7 a month, billed annually at $86/year. It raises the limits to 2,000 tracked links and 100,000 attributed clicks per month, includes five custom domains, three team seats, one-year analytics retention, and priority support. This is the practical step up for a small team that has outgrown Free; the annual billing commitment is worth weighing against the monthly price.

Business costs $39 a month, billed annually at $470/year. It includes 20,000 tracked links and 500,000 attributed clicks per month, 25 custom domains, 10 seats, two-year analytics retention, dedicated support, and a 99.9% SLA. SAML SSO and audit logs are included, as is role-based access. This tier fits larger teams that need governance and support as well as higher quotas.

Scale costs $79 a month, billed annually at $950/year. It includes one million attributed events per month and five-year analytics retention; usage beyond that costs $0.40 per 1,000 events. It also includes an AGPL self-host option or commercial license. Scale is aimed at high-volume or self-hosting needs, but its event-based allowance is distinct from the tracked-link quotas shown for lower tiers.

Enterprise has custom pricing. It supports deployment on customer infrastructure and includes SOC 2 Type II compliance, SSO/SAML, audit logs, and IP allowlisting. It is the fit for organizations requiring those deployment and security provisions rather than a published fixed-price tier.

Platforms

Go2 supports web, API, and self-hosted use. That combination favors teams integrating link creation into software or operating on their own infrastructure; the stated platform set does not include dedicated mobile apps.

Who it's for

Agencies and marketers can use the campaign links, targeting, and channel-specific analytics; creators can use branded links, QR codes, and link-in-bio pages. E-commerce businesses and indie SaaS companies may value the click reporting and advertising pixels. Teams building AI-agent workflows have a more distinctive reason to choose Go2: attribution fields and API retrieval connect links to agent activity. For occasional shortening without those needs, the paid quotas may be unnecessary.

Pros and cons

• Pros: Agent attribution fields and API retrieval make agent-driven link activity measurable.
• Pros: Analytics include several useful campaign dimensions and CSV export.
• Pros: Custom domains, geo targeting, and access controls support branded and controlled sharing.
• Cons: Free is capped at 100 tracked links and 5,000 attributed clicks per month, with anonymous links expiring after 24 hours.
• Cons: Pro and higher pricing is billed annually, so the monthly figure is not a month-to-month commitment.
• Cons: Dedicated Business support and its 99.9% SLA require a substantially higher tier than Pro.

Alternatives

For a broader comparison, browse URL shorteners. Choose Bitly if mobile apps or a browser extension matter, or if its free allowance of five links and two QR codes per month suits a very small workload. Short.io is worth considering when its free plan’s five custom domains, 1,000 branded links, and 50,000 tracked clicks per month better match your needs.

Rebrandly is another freemium option, with a free plan capped at 10 links, 10 QR codes, and one custom domain. AWSYS.CO may suit a modest daily volume: its free plan allows 25 links per day and 1,000 tracked clicks per month. QuitURL offers a free plan and a Starter option described as lifetime access, for readers comparing that purchase model.

Cuttly offers Android, iOS, and Windows platforms, and its free plan includes 30 short links per month, one branded domain, and 30 days of analytics history. Track Link is a leaner option with 10 tracked links, 1,500 clicks per month, one custom domain, and seven days of data retention on its free plan. Elido uses euro pricing and includes 50 links per month, 500 tracked clicks per month, a bio page, and 90 days of click-event retention on its free plan.

Verdict

Go2 is a strong choice for teams that need branded links with detailed campaign reporting, especially when AI-agent attribution or self-hosting matters. Its free plan gives light users a credible starting point, while Pro adds room for small teams. Look elsewhere if you need only occasional shortening, mobile apps, or a lower-cost alternative with a different free-plan allowance.