Bitly
8.9#1 in url shortenersFrom $10 a monthFree planAndroidiOSWebAPI
VisitBitly vs Go2
What both publish
| Fact | Bitly | Go2 |
|---|---|---|
| Analytics | Bitly provides link performance data, including location and device insights, in a unified dashboard. | Click analytics include geography, device, browser, referrer, and UTM breakdowns, with CSV export. |
| API access | Yes | Yes |
| Audience | Bitly describes its platform as serving businesses of all sizes and provides plans for individuals, small businesses, and large enterprises. | Go2 identifies agencies and marketers, creators, e-commerce businesses, indie SaaS companies, and teams as target users. |
| Bulk link creation | Yes | Yes |
| Compliance | Bitly's Trust Center identifies the service as SOC 2 Type 2, GDPR, and CCPA compliant. | The Enterprise page states that Go2 is SOC 2 Type II compliant and offers SSO/SAML, audit logs, and IP allowlisting. |
| Custom domains | Yes | Yes |
| Free limits | The Free plan allows five short links and three custom back-halves monthly, with unlimited clicks and links that do not expire. | The free plan includes 100 tracked links and 5,000 attributed clicks per month, and anonymous links expire after 24 hours. |
| Free plan | Yes | Yes |
| Geo targeting | Yes | Yes |
| Integrations | Bitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot. | The homepage lists server-side pixels for Meta, Google Ads, TikTok, LinkedIn, X, Pinterest, Reddit, and Snap. |
| Paid from | 10 | 7 |
| Product | Bitly lets businesses create, share, and track short links and QR Codes. | Go2 is a branded URL shortener and link management platform for teams and AI agents. |
Bitly plans
- FreeFree
- Core$10 a month
- Growth—
- Premium$300 a month
- EnterprisePriced on request
Go2 plans
- FreeFree
- Pro$7 a month
- Business$39 a month
- Scale$79 a month
Pick Bitly if…
Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.
Pick Go2 if…
Go2 may suit agencies, marketers, creators, e-commerce businesses, indie SaaS companies, and teams managing branded links. Its API and attribution fields may also fit teams building links into agent workflows.