Virtuous
Virtuous is a paid fundraising platform built for nonprofit organizations, combining donor management, marketing, fundraising, analytics, and automation.
What Virtuous is
Virtuous is a paid fundraising platform built for nonprofit organizations, combining donor management, marketing, fundraising, analytics, and automation. Virtuous CRM+ keeps giving, engagement, volunteerism, relationships, and wealth information in one supporter record, then automates workflows and personalized engagement sequences based on donor behavior. Virtuous Raise provides customizable donation forms and campaign pages, project-based giving, donor follow-up, and native A/B testing in every subscription. Virtuous Analytics includes dashboards, a data warehouse, report builder, and role-based reporting. Virtuous Insights uses machine learning to identify giving likelihood, churn risk, planned-gift opportunities, and upgrade opportunities. Volunteer integrations connect with Virtuous CRM+, Salesforce, Rock RMS, Planning Center, and Church Community Builder, while Checkr and Sterling Volunteers provide background-check integrations. Developer tools and product-specific API documentation are available. Virtuous lists campaign management, recurring donations, automated receipts, donor segmentation, and advanced reporting. Its data centers are SOC 2 Type 2 certified, with AES-256 encryption at rest and TLS 1.2 or higher in transit. Pricing is on request, with no free plan.
Good
- Unified supporter records
- Custom donation forms and campaign pages
- Machine-learning donor insights
- Advanced reporting tools
- Support included with subscriptions
Watch out
- No free plan
- Pricing is on request
- Plan choice depends on fundraising revenue
- Enterprise targets organizations above $5 million annually
Who it suits
Virtuous suits nonprofit organizations needing fundraising, donor records, campaign tools, analytics, and automation together. Platform targets nonprofits raising up to $5 million annually, while Enterprise targets those above $5 million.
Verdict
Virtuous combines fundraising operations, donor data, analytics, and automated engagement for nonprofits. Its revenue-based plans and quote-based pricing require organizations to confirm fit and cost directly.
Plans and prices
From Virtuous's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Platform | Priced on request | Designed for nonprofits with annual fundraising revenue up to $5 million · unlimited users |
| Enterprise | Priced on request | For nonprofits with annual fundraising revenue over $5 million |
| Virtuous Momentum | Priced on request | Prioritized donor inbox · personalized email drafting · donor engagement plans · CRM logging and alerts |
| Virtuous Raise | Priced on request | Custom donation forms · landing pages · project-based giving · real-time reports |
| Virtuous Volunteer | Priced on request | Volunteer onboarding and scheduling · email, SMS and in-app communication · reporting · CRM and SSO integration |
| Virtuous Insights | Priced on request | Donor insights · predictive machine learning · segmentation · dashboards and scoring |
| Virtuous Analytics | Priced on request | Business intelligence · role-based reporting · filters · exports |
The facts
Each one read from Virtuous's own pages, with the date it was checked.
What it does
- AI fundraising
- Momentum prioritizes donor outreach, drafts personalized emails and creates engagement plans for major and mid-level gift officers.checked 15 Oct 2026
- Analytics
- Insights and Analytics provide predictive donor modeling, dashboards, role-based reporting, filters and data exports.checked 15 Oct 2026
- API
- The API documentation covers separate APIs for CRM+, Raise, Momentum, Analytics, Insights and Volunteer.checked 15 Oct 2026
- API authentication
- Virtuous documents OAuth 2.0 token authentication and supports two-factor authentication for account access.checked 15 Oct 2026
- Automation
- CRM+ automates workflows and personalized donor engagement sequences based on donor behavior.checked 11 Oct 2026
- Compliance
- Virtuous states that it maintains SOC 2 Type II, HIPAA and PCI DSS controls and supports SSO, MFA, role-based permissions and audit logs.checked 15 Oct 2026
- CRM
- CRM+ provides donor profiles, gift and contact management, query tools, receipting, donor portals and customizable objects and fields.checked 15 Oct 2026
- Documentation
- The help center provides how-to articles, videos, API guides, integration guidance, release notes and Virtuous Academy training.checked 15 Oct 2026
- Donor insights
- Virtuous Insights uses machine learning to identify giving likelihood, churn risk, planned gift, and upgrade opportunities.checked 11 Oct 2026
- Events
- Virtuous supports virtual, hybrid and in-person event production, registration and ticketing.checked 15 Oct 2026
- Extensibility
- Developers can build marketplace integrations or custom connections using the open API, webhooks and Zapier.checked 15 Oct 2026
- Integrations
- Virtuous offers dozens of native integrations, Zapier automations, an app marketplace and an open API.checked 15 Oct 2026
- Legal name
- Crunchbase identifies the legal entity as Virtuous Software, Inc.checked 15 Oct 2026
- Limit: migration and learning curve
- Reviews mention difficult migrations, substantial training time and missing features during early adoption.checked 15 Oct 2026
- Limit: performance and support delays
- Some reviewers report slow page loading, delayed support responses and uneven support quality during busy periods.checked 15 Oct 2026
- Limit: pricing
- Reviewers and directory analysis say pricing is quote-only, add-ons cost extra and the total can be difficult for smaller nonprofits to absorb.checked 15 Oct 2026
- Limit: reporting and customization
- Reviewers report limited dashboard and query customization, clunky reporting and a need for more formatting options.checked 15 Oct 2026
- Marketing automation
- The platform supports email, SMS, multichannel campaigns, donor journeys, workflow automation and automated task management.checked 15 Oct 2026
- Notable news: AI roadmap
- Virtuous' Respond 2026 product hub describes continuous workflow automation as available and AI Data Explorer, agent workflows and a custom app marketplace as in development.checked 15 Oct 2026
- Notable news: marketplace launch
- Virtuous announced its unified partner marketplace in March 2025, adding searchable integration listings and configuration links inside CRM+.checked 15 Oct 2026
The company
- Company
- LinkedIn lists Virtuous as a privately held Phoenix, Arizona software company founded in 2014 with 51–200 employees.checked 15 Oct 2026
- Funding and ownership
- Crunchbase lists private-equity backing, 11 investors including Susquehanna Growth Equity and Fulcrum Equity Partners, and acquisitions of RaiseDonors, VOMO and Momentum.checked 15 Oct 2026
Where it runs
- Limit: mobile app
- App Store reviewers report limited functionality, inability to process gifts and login token problems.checked 15 Oct 2026
- Mobile apps
- Virtuous Volunteer links to downloads for iOS and Android in the App Store and Google Play.checked 11 Oct 2026
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