ValueStream by MapVS

Overview

ValueStream by MapVS is a value stream mapping platform for teams that need to capture processes, assess Lean performance, and follow improvement work. Its range of capture methods and analysis tools makes it a strong fit for structured improvement programs; the plan limits and unclear paid pricing warrant a closer look before committing.

It supports up to 10 value streams and is aimed at Lean practitioners, process engineers, consultants, and improvement teams. MapVS was founded in 2025 and is headquartered in Brisbane, Queensland, Australia.

Key features

Capture and mapping

Process information can come from web or guided recording, Gemba walks, video analysis, photo digitization, or CSV, Excel, and ERP imports. That breadth suits teams combining observation with existing operational data, though video analysis is quota-limited on paid tiers. The drag-and-drop canvas has 47 shapes and 12 connection types, with live Lean calculations as maps are built.

Lean analysis and improvement

ValueStream calculates Lean metrics and includes bottleneck detection, waste classification, AI suggestions, and Monte Carlo simulation. The Free plan excludes simulation and What-If, so teams that need to model possible changes will need a paid tier.

Templates, integrations, and API

More than 1,000 templates span 33 industries, giving teams a starting point for common process contexts. The integration marketplace lists 23 connectors, including Jira, Slack, Teams, Zapier, SAP, and ServiceNow, but integrations require Pro or above. A REST API with OpenAPI documentation and webhook support offers another route for connecting the platform to existing systems.

Mobile, desktop, and security

The iPhone and iPad app supports offline recording, photos, NFC scanning, GPS tracking, and analytics. It is available through iOS TestFlight for iOS 16 and later. A Windows, Mac, and Linux desktop recorder is marked Coming Soon on the Apps page, although Pro includes a desktop recorder; that difference is worth clarifying before choosing Pro for desktop capture.

MapVS describes encryption at rest and in transit, Australian Privacy Act compliance, and GDPR readiness. Data is stored on DigitalOcean infrastructure in Sydney, and deleted account data is permanently purged within 30 days. Formal SOC 2 Type II certification is on the 2027 roadmap, so organizations requiring that certification now should look elsewhere. Email support comes with every plan; Enterprise adds dedicated support.

Pricing

The pricing model is freemium, with a 14-day trial and paid plans described as starting from $9/mo. Starter, Team, Pro, and Enterprise each show custom pricing rather than a published price, so confirm the applicable monthly or annual cost before budgeting.

• Free: free, billed forever. It allows 2 maps with 5 stages each, 3 basic templates, a limited web recorder, and 50 MB of storage, but excludes simulation and What-If. It is useful for a small evaluation, not a larger mapping program.
• Starter: Custom pricing, billed monthly. It raises the allowance to 10 maps with unlimited stages and adds 1,000+ templates, five video analyses per month (Beta), and 1 GB of storage. This suits an individual or small operation that needs more maps and templates, but the storage and video quota remain modest.
• Pro: Custom pricing, billed monthly. It includes unlimited maps and imports, DES simulation, a desktop recorder for Windows, Mac, and Linux, 20 video analyses per month (Beta), and 10 GB of storage. It is the relevant tier for teams needing integrations or simulation, though connector access starts here and its price is not public.
• Team: Custom pricing, with 5 seats included and each additional seat at +$6.99/mo. It includes everything in Pro, team workspaces and roles, 50 video analyses per month (Beta), and 35 GB of storage. The named seat allowance and extra-seat charge make it a clearer fit for a shared improvement team than Starter.
• Enterprise: Custom annual pricing with a minimum of 10 seats. It includes everything in Team, SSO/SAML, data region selection, dedicated support, custom integrations, and 100 GB+ of storage. It targets larger organizations that need those controls and support, but the annual commitment and seat minimum are substantial.

All plans include email support. The platform supports value stream mapping and flow metrics, with a stated limit of 10 streams.

Platforms

ValueStream lists iOS, Linux, macOS, web, and Windows. The iPhone and iPad app is available on TestFlight for iOS 16 and later. The Windows, Mac, and Linux desktop recorder is marked Coming Soon on the Apps page, so the listed desktop platforms should not be taken as confirmation that the recorder is currently available.

Who it's for

ValueStream is best suited to Lean practitioners, process engineers, consultants, and improvement teams that need to combine process capture, mapping, analysis, and follow-up in one platform. The free tier can support a limited trial with two small maps; teams needing integrations, simulation, expanded storage, or collaboration features should compare the paid tiers and confirm their pricing. It is less suitable for organizations that require formal SOC 2 Type II certification today or an already-available desktop recorder.

Pros and cons

• Pro: Multiple capture methods, imports, and a detailed mapping canvas help teams bring observations and existing data into process maps.
• Pro: Lean metrics, bottleneck detection, waste classification, and simulation support analysis beyond drawing a process.
• Pro: The iOS app supports offline recording and field-oriented tools such as photos, NFC scanning, and GPS tracking.
• Con: The Free plan is capped at two maps, five stages per map, three basic templates, and 50 MB, and has no simulation or What-If.
• Con: Integrations require Pro or above, while most paid plan prices are custom pricing rather than public figures.
• Con: The desktop recorder is marked Coming Soon on the Apps page, and SOC 2 Type II is on the 2027 roadmap.

Alternatives

Value Stream Management Software is a useful category page for comparing options across the field.

• HCL DevOps Velocity is worth considering if a free edition with 2–3 licenses and online forum support better fits a small team; its platforms include self-hosted deployment.
• Planview AdaptiveWork may suit readers looking for a paid product available on Android, iOS, web, and API; pricing is available by contacting an account executive.
• Digital.ai TeamForge is a paid alternative with Linux, web, API, and self-hosted platforms, but no free plan.
• CloudBees CI is another paid option for Linux, Windows, web, and self-hosted environments; customers are directed to Sales or their account team for pricing and additional services.
• SENTRIO is a paid web option for readers comparing a web-only platform; price and plan limits are not published.
• OpenText Core Performance Engineering offers a free trial and usage-based pricing, making it an alternative for readers who prefer paying according to use.
• Keypup Value Stream Management Dashboard is a paid API and web option with an annual MCP & API Only plan at $49 a month, billed annually in advance, for readers focused on that access model.
• Swarmia is a freemium web alternative for readers comparing another option with a free plan.

Verdict

Choose ValueStream if your improvement work depends on capturing processes in varied ways, applying Lean analysis, and tracking maps in one place. The Free tier provides a narrow starting point, while Pro and Team add the simulation, integrations, storage, and collaboration capabilities many teams will need. Look elsewhere if you need public, predictable paid pricing, a currently available desktop recorder, or formal SOC 2 Type II certification now.