Track
Track is an AI-first tag manager, consent-aware server-side event router, and first-party event layer for websites.
What Track is
Track is an AI-first tag manager, consent-aware server-side event router, and first-party event layer for websites. It collects browser and server events, uses a shared event ID to deduplicate conversions, and forwards data to destinations. Track AI identifies a site’s platform, proposes a measurement plan, and prepares configuration drafts for approval before publishing. A live event debugger, tracking health score, and event-specific recommendations support data-quality reviews. The integrations catalog lists 22 destination types, 14 affiliate postback presets, and three shop platforms, including Meta Ads, Google Ads, GA4, Shopify, WooCommerce, and Shopware 6. Strict opt-in defaults mean missing consent is not treated as approval, while denied consent blocks server-side delivery. Track states that processing uses an EU data region by default and follows GDPR Article 28 processor terms.
Good
- Browser and server event collection
- Shared event ID deduplicates conversions
- AI measurement plans require approval
- Live debugger and tracking health score
- EU data region by default
Watch out
- No free plan
- Processing pauses after the grace window by default
- Starter limits usage to 500,000 events monthly
- 14-day trial requires no credit card but is limited
Who it suits
Track is aimed at e-commerce shops, lead-generation businesses, and agencies handling web measurement. It suits teams needing browser and server collection, routing, consent controls, and integrations.
Verdict
Track combines event collection, routing, consent handling, and measurement setup in one web and API service. Its monthly plans and event limits should be matched to each team’s traffic and destinations.
Plans and prices
From Track's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | €19 a month | 500,000 accepted events/month · 1 production website · monthly; annual billing costs ten monthly instalments |
| Growth | €90 a month | 5,000,000 accepted events/month · 5 production websites · monthly; annual billing costs ten monthly instalments |
| Pro | €180 a month | 20,000,000 accepted events/month · 25 production websites · monthly; annual billing costs ten monthly instalments |
| Enterprise | Priced on request | Custom volumes · infrastructure · governance · SLA · custom |
The facts
Each one read from Track's own pages, with the date it was checked.
What it does
- Access controls
- The security page states six organization roles, MFA, passkeys and audited break-glass access.checked 15 Oct 2026
- Advertising integrations
- Listed ad destinations include Meta, Google, TikTok, LinkedIn, Reddit, Microsoft, Pinterest and Snapchat.checked 15 Oct 2026
- Affiliate API
- Inbound affiliate postbacks use a tracking-ID and preset URL endpoint, with 13 network presets documented.checked 15 Oct 2026
- AI setup
- Track AI detects a site platform, proposes a measurement plan and creates approval-controlled configuration drafts with diffs and rollback.checked 15 Oct 2026
- Analytics integration
- Google Analytics 4 is supported through browser and server delivery modes.checked 15 Oct 2026
- Configuration manifest
- The configuration manifest endpoint returns an Ed25519-signed bundle verified by the browser SDK.checked 15 Oct 2026
- Consent
- Track says strict opt-in defaults apply, missing consent decisions do not become yes, and denied consent blocks server-side delivery.checked 7 Oct 2026
- Consent connectors
- Documentation names TCF 2.2, GPP/GPC, Cookiebot, OneTrust and Usercentrics as supported consent sources.checked 15 Oct 2026
- Consent enforcement
- Events are checked against consent before delivery; denied consent blocks destinations and missing consent is not treated as approval.checked 15 Oct 2026
- Credential protection
- Vendor credentials are envelope-encrypted with AES-256-GCM keys protected by AWS KMS or a local master key.checked 15 Oct 2026
- Data location
- Track says processing occurs in an EU data region by default and that it acts as a GDPR Article 28 processor.checked 15 Oct 2026
- Data region and GDPR
- Track says processing uses an EU data region by default and that it acts as a processor under GDPR Article 28 with a data processing agreement.checked 7 Oct 2026
- Debugging and data quality
- Track provides a live event debugger, tracking health score and recommendations tied to specific events and parameters.checked 7 Oct 2026
- Deduplication
- Browser and server events share event IDs, while purchases also use order IDs so repeated conversions are merged.checked 15 Oct 2026
- Event deduplication
- Track uses a shared event ID for browser and server events to deduplicate conversions before forwarding them.checked 7 Oct 2026
- Health monitoring
- The product provides a tracking health score with component scores and recommendations tied to specific events or parameters.checked 15 Oct 2026
- Independent infrastructure record
- IPinfo identifies FAST SaaS Limited as the name for autonomous system AS154588 and places it in Hong Kong.checked 15 Oct 2026
- Independent infrastructure status
- IPinfo marks AS154588 as an inactive APNIC network allocated on 7 April 2026 with zero hosted domains listed.checked 15 Oct 2026
Where it runs
- Browser endpoint
- The POST /v1/e endpoint accepts browser batches of up to 50 events.checked 15 Oct 2026
- Browser SDK
- The browser SDK supports consent-gated storage, CMP adapters, batching, single-page-app tracking and shared deduplication IDs.checked 15 Oct 2026
The company
- Company headquarters
- The operator address is 8/F China Hong Kong Tower, 8-12 Hennessy Road, Wan Chai, Hong Kong.checked 15 Oct 2026
- Company incorporation
- Hong Kong Companies Registry lists FAST SaaS Limited, company number 79605023, as newly incorporated on 15 January 2026.checked 15 Oct 2026
- Company legal name
- The terms identify FAST SaaS Limited as the Track operator.checked 15 Oct 2026
- Headquarters
- Wan Chai, Hong Kongchecked 28 Sep 2026
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