Hightouch
8.2#2 in customer data platformsFrom $350 a monthFree planAndroidiOSWebAPI
VisitHightouch vs Track
What both publish
| Fact | Hightouch | Track |
|---|---|---|
| Access controls | Security controls include SAML SSO with SCIM support, role-based and row-level access, audit logs, approval flows, and Git rollback. | The security page states six organization roles, MFA, passkeys and audited break-glass access. |
| Company legal name | The service is owned and operated by Carry Technologies, Inc., doing business as Hightouch. | The terms identify FAST SaaS Limited as the Track operator. |
| Integrations | The integration catalog lists more than 300 sources, destinations and extensions, including Snowflake, BigQuery, Salesforce, HubSpot, Google Ads, Facebook Ads and Kafka. | The integrations catalog lists 22 destination types, 14 affiliate postback presets and three shop platforms, including Meta Ads, Google Ads, GA4, Shopify, WooCommerce and Shopware 6. |
| Intended users | Hightouch says it serves enterprise marketing teams and is designed to help them activate customer data using AI and existing data infrastructure. | The maker presents Track for e-commerce shops, lead-generation businesses and agencies, with Pro described for agencies, larger shops, several brands and high volumes. |
| Product | Hightouch describes itself as an agentic marketing platform and composable customer data platform for using customer data and AI in marketing workflows. | Track describes itself as an AI-first tag manager, consent-aware server-side event router and first-party event layer. |
Hightouch plans
- Self-servePriced on request
- FreeFree
- Basic Reverse ETLFree
- Starter$350 a month
- Pro$800 a month
- Composable CDPPriced on request
Track plans
- Starter€19 a month
- Growth€90 a month
- Pro€180 a month
- EnterprisePriced on request
Pick Hightouch if…
Hightouch suits enterprise marketing teams seeking to activate customer data using AI and their existing data infrastructure. Its free Reverse ETL tier may fit teams starting with a small number of active syncs, while the broader platform serves marketing and data activation workflows.
Pick Track if…
Track is aimed at e-commerce shops, lead-generation businesses, and agencies handling web measurement. It suits teams needing browser and server collection, routing, consent controls, and integrations.