The Brand Grader
The Brand Grader is a web tool that gives a snapshot of a brand’s online presence.
What The Brand Grader is
The Brand Grader is a web tool that gives a snapshot of a brand’s online presence. It can assess a brand, competitor, industry voice, publication, or product with its own name and social accounts. Built using Mention, it searches the web and social media for conversations that match selected keywords. Users can embed graphs, export results as a PDF, and share results on social media. The page presents the tool as a quick glimpse and does not state a price. For deeper monitoring, Mention accounts offer Boolean queries, monitoring across Facebook, Instagram, and LinkedIn, US television and radio sources, automated reports, and a dedicated account manager. Mention also describes real-time monitoring, sentiment analysis, share of voice, and data covering up to two years. Mention is no longer sold as a standalone product as of July 1, 2026. Its Company plan excludes historical data access and API access by default; both are available as paid add-ons.
Good
- Can assess competitors and industry voices.
- Searches web and social conversations by keyword.
- Results can be exported as PDF.
- Graphs can be embedded and results shared.
Watch out
- The page does not state a price.
- Mention is no longer sold standalone as of July 1, 2026.
- Company plan excludes historical data and API access by default.
Who it suits
The Brand Grader suits people seeking a quick online snapshot of a brand, competitor, publication, or product. Users needing deeper monitoring may consider the Mention account features described by the service.
Verdict
The Brand Grader provides a limited snapshot with PDF export and sharing options. Mention describes broader monitoring features, but the service is no longer available as a standalone product.
Plans and prices
From The Brand Grader's own pricing page, checked 9 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| The Brand Grader | Free | Quick online reputation snapshot · assess any brand · PDF export · embed graphs · social sharing |
The facts
Each one read from The Brand Grader's own pages, with the date it was checked.
What it does
- Brands assessed
- It can assess any brand, including competitors, industry voices, publications, and products with their own name and social accounts.checked 9 Oct 2026
- Data sources
- The tool is built using Mention, which crawls the web and social media for conversations matching chosen keywords.checked 9 Oct 2026
- Deeper monitoring
- Mention accounts offer Boolean queries, full Facebook, Instagram, and LinkedIn monitoring, US television and radio sources, automated reports, and a dedicated account manager.checked 9 Oct 2026
- Mention availability
- Mention says it is no longer sold as a standalone product as of July 1, 2026.checked 9 Oct 2026
- Mention integrations
- Mention lists integrations with Slack and Zapier; Slack can send new mentions and alert performance statistics to a channel.checked 9 Oct 2026
- Mention monitoring features
- Mention describes real-time monitoring, sentiment analysis, share of voice, and data covering up to two years on its pricing page.checked 9 Oct 2026
- Pricing availability
- The Brand Grader page presents the tool as a quick glimpse and does not state a price.checked 9 Oct 2026
- Purpose
- The Brand Grader provides a quick snapshot of how a brand performs online.checked 9 Oct 2026
- Security
- Mention's security policy says it uses OVH, Scaleway, and AWS hosting and follows applicable law and industry security standards for cloud services.checked 9 Oct 2026
- Sharing results
- Users can embed graphs, export results as a PDF, and share results on social media.checked 9 Oct 2026
- Support
- The Mention Company plan lists a dedicated account manager, custom onboarding and training, and priority technical support.checked 9 Oct 2026
The company
- Founded
- 2013checked 28 Sep 2026
- Headquarters
- Paris, Francechecked 28 Sep 2026
- Maker
- Mention is a brand owned by Agorapulse SAS, which lists its registered address in Paris, France.checked 9 Oct 2026
Money
- Plan limits
- Mention's Company plan excludes historical data access and API access by default; both are available as paid add-ons.checked 9 Oct 2026
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