Suzy
Suzy is a web-based consumer insights platform for businesses using research to inform decisions.
What Suzy is
Suzy is a web-based consumer insights platform for businesses using research to inform decisions. It brings surveys, interviews, audience access, and data analysis together in a market research cloud, supporting both quantitative and qualitative work. The platform includes respondent recruitment, survey and interview support, and tools for qualitative and quantitative analysis. Suzy Intelligence surfaces market signals personalized to a brand, category, and goals, with chat and project features for exploring and organizing them. Suzy Insight can store DOC, PDF, and CSV documents and query information related to a business objective. Suzy Impact generates audience-specific deliverables in a brand’s colors, fonts, and format. The company also describes generative AI tools for its research cloud. Suzy says it uses private Azure infrastructure with logically isolated brand data and does not use one customer’s data to train AI models for other customers. It lists encryption, access controls, monitoring, and incident response among its safeguards.
Good
- Combines quantitative and qualitative research methods.
- Includes respondent recruitment, surveys, and interviews.
- Suzy Insight can query stored DOC, PDF, and CSV files.
- Suzy Impact formats deliverables to a brand’s specifications.
- States that customer data is not used to train AI for others.
Watch out
- Prospective customers are directed to book a demo.
- Web is the only listed platform.
Who it suits
Suzy suits brands and business teams that need consumer research combining surveys, interviews, and data analysis. It may be useful for teams exploring market signals or querying research documents tied to a business objective.
Verdict
Suzy brings several research methods and audience tools into one platform, with additional features for signals, documents, and deliverables. Pricing is not published, so prospective customers need to book a demo to learn the commercial details.
The facts
Each one read from Suzy's own pages, with the date it was checked.
What it does
- Access controls
- Suzy says data is encrypted in transit and at rest, with access controlled through SSO and MFA.checked 7 Oct 2026
- AI governance
- Suzy says its AI governance aligns with ISO 42001 and includes human review, bias mitigation, and hallucination controls.checked 7 Oct 2026
- AI research
- Suzy says it offers generative AI tools and features for its research cloud.checked 7 Oct 2026
- Audience
- Suzy describes its B2B product as giving brands direct access to real consumers for faster, smarter decisions.checked 7 Oct 2026
- Compliance
- Suzy says it is ISO 27001, ISO 27701, ISO 42001, and SOC 2 Type II certified, with independent annual audits.checked 7 Oct 2026
- Data protection
- Suzy lists encryption at rest and in transit, TLS for transmitted data, access controls, continuous security monitoring, and incident response among its security measures.checked 7 Oct 2026
- Deliverables
- Suzy Impact generates audience-specific deliverables in a brand’s colors, fonts, and format.checked 7 Oct 2026
- Integrations
- Suzy's privacy policy names Facebook, LinkedIn, Microsoft, and Google/SSO as third-party integration options for signing up.checked 7 Oct 2026
- Intelligence
- Suzy Intelligence surfaces market signals personalized to a brand, category, and goals, with chat and project features for exploring and organizing signals.checked 7 Oct 2026
- Pricing access
- The site directs prospective customers to book a demo; the pages reviewed do not state a price or plan details.checked 7 Oct 2026
- Pricing availability
- The pages reviewed direct prospective customers to book a demo and do not state plan prices.checked 7 Oct 2026
- Privacy standards
- Suzy says its privacy program is built on the ISO 27701 framework.checked 7 Oct 2026
- Product
- Suzy is a consumer insights platform that helps businesses use surveys, interviews, and data analysis to make decisions.checked 7 Oct 2026
- Research experience
- Suzy says its platform helps teams validate ideas before committing, drawing on more than 10 years of research expertise.checked 7 Oct 2026
- Research methods
- Suzy combines quantitative and qualitative research with audience access in one market research cloud.checked 7 Oct 2026
- Security
- Suzy says it runs on private Azure infrastructure with logically isolated brand data and does not use customer data to train AI models for other customers.checked 7 Oct 2026
- Security audits
- Suzy says it undergoes an annual SOC 2 Type 2 examination by a third-party audit firm and is audited annually against ISO 27001 and ISO 42001 standards.checked 7 Oct 2026
- Shared research
- Suzy Insight can store documents including DOC, PDF, and CSV files and query across information related to a business objective.checked 7 Oct 2026
- Support
- The site lists customer support at [email protected].checked 7 Oct 2026
- What it does
- Suzy provides consumer insights through surveys and interviews, with tools to analyze data and draw actionable insights.checked 7 Oct 2026
The company
- Founded
- 2018checked 28 Sep 2026
- Headquarters
- New York, New York, United Stateschecked 28 Sep 2026
Where it runs
- Research platform
- Suzy says its platform combines quantitative and qualitative research with audiences in one market research cloud.checked 7 Oct 2026
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