Supademo

Supademo is a platform for building interactive product demos, AI Demo Agents, recordings, and workflow guides. It suits teams in sales, marketing, onboarding, support, and training that need to explain a product or guide customers through it. Its strongest case is a shared toolkit spanning demos and follow-up content; the free tier is tightly capped, and Scale’s lower price depends on annual billing.

Overview

Supademo brings several customer-journey formats into one product: guided demos, sandbox experiences, product videos, and SOP or training assets. Teams can personalize text with AI, use branching and variables, share trackable links, and review engagement and drop-off analytics. That breadth is useful when multiple teams need reusable product education, but may be more than a team seeking only a simple screen-capture tool needs.

Key features

Interactive demos and AI Demo Agents

Creators can build guided experiences from HTML-cloned product flows or from screenshots and video. Sandbox demos are available on Growth, while HTML text and image editing is a Business feature. These distinctions matter: teams that need editable HTML-based demos must budget above Scale, and those that need sandbox experiences must move to Growth.

AI Demo Agents answer product questions, direct viewers to relevant demos or content, qualify intent, and pass conversation context to sales. They support voice and text in more than 50 languages. Prepaid agent credits cost $199 once, do not expire, and are consumed at one credit per response and per 15 seconds of voice.

Recording, analytics, and integrations

The recorder produces 4K videos with screen, webcam, and narration, and can turn workflows into SOPs or training materials. The Free plan includes 50 recordings, a comparatively generous allowance for teams evaluating video creation, but only five guided demos. Supademo also provides viewer analytics, trackable links, and paid-plan integrations including HubSpot, Salesforce, Google Analytics, Google Tag Manager, Slack, Marketo, Seismic, and Zapier. Embeds include forms and scheduling tools such as Typeform and Calendly, as well as Zendesk and Intercom knowledge bases.

Security and administration

Supademo states that it is SOC 2 Type II audited annually and GDPR-compliant, with AES-256 encryption at rest and TLS in transit. It says customer data is not used to train AI models and third-party AI providers do not retain or train on customer data. Enterprise adds SAML 2.0 SSO, role-based access, audit logs, multiple workspaces, and custom data residency and retention settings. These controls make Enterprise the relevant tier for organizations with stricter access and data-governance needs.

Pricing

Supademo is freemium, with a 14-day trial. The paid tiers below are billed yearly at the stated monthly rates; Scale and above show higher monthly prices alongside the annual-billing discount.

• Free — free: one creator/admin, five guided interactive demos, 50 4K video recordings, and unlimited views. It excludes HTML cloning and view-only collaborators, so it is best for a solo creator testing the workflow, not a team needing shared review or broader demo production.
• Scale — $38 a month, yearly billing: billed per creator/admin; the page also shows $50 with Save 24%. It includes five view-only collaborators, unlimited guided demos, AI features, and tracking links. This is the practical entry point for teams whose main need is creating and tracking demos, but it does not include the HTML editing or sandbox capabilities of higher tiers.
• Business — $199 a month, yearly billing: the page shows $249 with Save 20%. One creator is included; additional creators cost $50/mo each. It adds unlimited view-only collaborators, HTML text and image editing, and AI data editing. It fits teams that need deeper demo editing and broad internal review, though the included creator count means creator-heavy teams should account for add-on seats.
• Growth — $350 a month, yearly billing: the page shows $450 with Save 22%. Five creators are bundled, extra creators cost $50/mo each, and view-only collaborators are unlimited. Sandbox demos, Route Hub, and AI voice cloning make this the tier for larger teams needing those specific capabilities.
• Enterprise — custom pricing: starts at 10 creators, with 10 bundled, unlimited view-only collaborators, SSO and SAML, custom data residency, multiple workspaces, dedicated support, and training.

Annual billing is an important commitment for the displayed Scale, Business, and Growth rates. Free is free forever, but its creator and demo caps are real constraints; prepaid AI Demo Agent credits are a separate $199.00 USD one-time purchase rather than a recurring subscription.

Platforms

Supademo is available on the web, macOS, Windows, and through an API and browser extension. Its Chrome extension and desktop recorders cover Mac and Windows, and the desktop recorder can capture desktop and mobile apps.

Who it's for

Supademo is a strong fit for product-led sales and marketing teams that need demos personalized and tracked, and for onboarding, support, adoption, or training teams that also need recordings and reusable workflow guides. It is less suitable for a solo user who needs only a small number of demos if the five-demo Free cap is enough but its lack of view-only collaborators is limiting, or for teams unwilling to commit to annual billing for the paid monthly rates.

Pros and cons

• Pro: One platform covers interactive demos, sandbox experiences, recordings, and SOPs, reducing the need to assemble separate formats for customer education.
• Pro: Analytics, tracking links, branching, and variables support targeted journeys and show where viewers lose interest.
• Pro: Free includes 50 recordings and unlimited views, making it possible to assess video workflows without paying.
• Con: Free limits creators to one and guided demos to five, with no HTML cloning or view-only collaborators.
• Con: Key capabilities are tiered: HTML editing starts at Business and sandbox demos at Growth.
• Con: The quoted monthly prices for Scale, Business, and Growth are tied to yearly billing, while additional creators cost $50/mo on Business and Growth.

Alternatives

For a broader shortlist, see Interactive Product Demo Software and Sales Presentation Software.

• Guideflow is worth comparing if a $35 a month annual Solo plan with unlimited guideflows, advanced analytics, AI demo content, and video or GIF export better suits the budget.
• Floik is another freemium option with a free trial; its Starter tier caps published and created Flos and limits recording length and guide steps.
• Storylane offers a free plan with one seat, one published demo, unlimited views, and AI content assistance and voiceovers, a narrower free starting point to compare.
• Arcade has a free tier with one user, one published demo and video, 200 AI credits per month, and unlimited views.
• Navattic offers a free Starter plan with one seat, one HTML or media demo, unlimited views, and basic analytics.
• Folio is a free alternative for one user, with up to two Basic Demos and two Basic Templates, unlimited steps and views, and a watermark.
• Rendemo offers a free plan with one published demo or tour and up to 1,000 views per month, with a Rendemo badge.
• Demostack is a paid, enterprise-grade demo software option with pricing by contacting the team.

Verdict

Choose Supademo if your team wants one platform for interactive demos, recordings, and customer education, with analytics and AI features to support follow-up. Its breadth is the main reason to choose it; the main reasons to look elsewhere are the small Free demo allowance and the annual commitment and tier jumps required for advanced editing or sandbox demos.