StepsKit
StepsKit helps SaaS teams create in-app product tours for onboarding, feature adoption, announcements, and user guidance.
What StepsKit is
StepsKit helps SaaS teams create in-app product tours for onboarding, feature adoption, announcements, and user guidance. Product tours, tooltips, announcements, and surveys use one embed script. A visual dashboard lets teams select elements in a live application, write copy, arrange steps, and publish without code. Its Chrome extension supports visual building against a web application, while an MCP server lets AI agents such as Claude Code and Cursor author tours from a codebase. Audience targeting uses user attributes with AND/OR rules, and page visibility can use URL patterns, wildcards, and regex. Analytics report tour views, step-level engagement, completion rates, and drop-off points. The embed supports React, Next.js, Vue, Nuxt, Angular, Svelte, Astro, Remix, Laravel, Rails, WordPress, Tag Manager, and HTML/JS. StepsKit says data is encrypted in transit and at rest, with a zero-trust backend and restricted authenticated access. The free plan includes one tour, one tooltip group, and one announcement. Pro is $19 a month, billed monthly.
Good
- Builds tours visually without code
- Combines tours, tooltips, announcements, and surveys
- Supports audience and URL-based targeting
- Tracks engagement and completion analytics
- Embeds across many web frameworks
Watch out
- Free plan allows one tour
- Free plan allows one tooltip group
- Free plan allows one announcement
- Pro costs $19 a month
Who it suits
StepsKit is aimed at SaaS product managers, founders, and marketers building web-app guidance. It suits teams wanting no-code tours, targeted prompts, and adoption reporting.
Verdict
StepsKit brings no-code in-app guidance, targeting, analytics, and broad framework support into one embed. Its free tier is tightly limited, while the monthly Pro plan expands content and team capacity.
Plans and prices
From StepsKit's own pricing page, checked 2 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Pro Plan | $19 a month | Unlimited tours, tooltips, announcements, surveys, monthly active users, and teammates · AI content assistant · analytics · custom theming · audience targeting · email support · Billed monthly; launch pricing shown as $39$19/month |
The facts
Each one read from StepsKit's own pages, with the date it was checked.
What it does
- AI agents
- StepsKit provides an MCP server that AI agents such as Claude Code and Cursor can use to author tours from a codebase.checked 2 Oct 2026
- AI data handling
- AI features are user-initiated; the privacy policy says end-user personal data and account credentials are not sent to its AI provider.checked 2 Oct 2026
- Analytics
- The analytics dashboard tracks tour views, step-level engagement, completion rates, and drop-off points.checked 2 Oct 2026
- Audience
- StepsKit describes itself as built for SaaS product managers, founders, and marketers rather than procurement teams.checked 2 Oct 2026
- Chrome extension
- StepsKit offers a Chrome extension for visually building tours, tooltips, announcements, and surveys against a user's web application.checked 2 Oct 2026
- Frameworks
- The embed supports React, Next.js, Vue, Nuxt, Angular, Svelte, Astro, Remix, Laravel, Rails, WordPress, Tag Manager, and HTML/JS.checked 2 Oct 2026
- Privacy
- StepsKit says it does not sell personal data or share it with advertisers, and it does not use third-party tracking, advertising, or analytics cookies.checked 2 Oct 2026
- Product
- StepsKit helps SaaS teams create in-app product tours for onboarding, feature adoption, announcements, and user guidance.checked 2 Oct 2026
- Security
- StepsKit says data is encrypted in transit and at rest, uses a zero-trust backend architecture, and restricts access to authenticated and authorized users.checked 2 Oct 2026
- Support
- The pricing page includes email support, and the founder says support emails come directly back from him.checked 2 Oct 2026
- Targeting
- Audience targeting supports user attributes and AND/OR rules, while page visibility supports URL patterns, wildcards, and regex.checked 2 Oct 2026
- Visual builder
- Users can select elements in their live app, write copy, arrange tour steps, and publish from a visual dashboard without code.checked 2 Oct 2026
Money
- Free limits
- The free plan includes one tour, one tooltip group, and one announcement.checked 2 Oct 2026
Where it runs
- In-app surfaces
- It provides product tours, tooltips, announcements, and surveys through the same embed script.checked 2 Oct 2026
