ST Comp Holdings Hotel CRM
ST Comp Holdings Hotel CRM combines guest relationship management with Guest Response AI for handling hotel enquiries, bookings, and guest history.
What ST Comp Holdings Hotel CRM is
ST Comp Holdings Hotel CRM combines guest relationship management with Guest Response AI for handling hotel enquiries, bookings, and guest history. Guest conversations can come through WhatsApp, Facebook Messenger, Instagram, TikTok, and email. Guest profiles collect stay history, preferences, and lifecycle stages from first enquiry through repeat stays. The AI is described as responding around the clock in the hotel's voice and handing conversations to staff when needed; staff can also take over with one click. For room enquiries, it can provide availability, rates, photos, and booking links, as well as handle modification and cancellation requests. It also covers weddings and banquets, corporate and MICE events, food and beverage, and group and tourist packages, and can generate PDF proposals in conversations. The CRM tracks B2B and B2C pipelines, deal stages, and live values, and summarizes negotiations. The maker says it connects to the hotel's existing WhatsApp Business number and can go live in days. Pricing is on request. ST Comp Holdings is based in Cyberjaya, Malaysia, and was founded in 2014.
Good
- Supports five listed guest communication channels.
- Staff can take over conversations with one click.
- Can provide room availability, rates, photos, and booking links.
- Tracks B2B and B2C pipelines.
- Connects to the hotel's existing WhatsApp Business number.
Watch out
- Pricing is on request.
- Integrations with existing systems may need scoping.
Who it suits
This CRM is presented for hotel teams handling guest enquiries and business across rooms, events, food and beverage, and group travel. It may also suit teams that want guest conversations and sales pipeline activity managed together.
Verdict
ST Comp Holdings Hotel CRM brings guest messaging, booking assistance, and pipeline tracking into one hotel-focused product. Contact the maker for pricing and to scope integrations with existing systems.
The facts
Each one read from ST Comp Holdings Hotel CRM's own pages, with the date it was checked.
What it does
- AI replies
- Guest Response AI is described as answering enquiries around the clock in the hotel's voice and handing conversations to staff when needed.checked 9 Oct 2026
- Booking assistance
- The AI can quote room availability and rates, send room photos and PDF proposals, and provide booking links.checked 10 Oct 2026
- Booking support
- For room enquiries, the AI is described as providing availability, rates, room photos, booking links, and handling modification and cancellation requests.checked 9 Oct 2026
- Channels
- The product handles WhatsApp, Instagram, TikTok, Messenger and email in a single inbox.checked 10 Oct 2026
- Deployment
- The maker describes setup as going live in days and says it trains the AI on the hotel's rooms, menus, packages, rates and policies.checked 10 Oct 2026
- Guest records
- Guest profiles can include stay history and preferences, and lifecycle stages move from enquiry to booked to stayed.checked 10 Oct 2026
- Guest reminders
- The system tracks guest birthdays, honeymoons and anniversaries and drafts messages ahead of those dates.checked 10 Oct 2026
- Hotel departments
- The AI is described as covering rooms and reservations, weddings and banquets, corporate and MICE events, food and beverage, and group and tourist packages.checked 9 Oct 2026
- Hotel services
- Guest Response AI covers rooms and reservations, weddings and banquets, corporate and MICE events, food and beverage, and group and tourist packages.checked 10 Oct 2026
- Human takeover
- Hotel staff can take over any conversation with one click.checked 10 Oct 2026
- Integrations
- The CRM overview says integrations with existing systems such as booking engines, ERP and accounting can be scoped, and says systems with an API can read from and write to the customer record.checked 9 Oct 2026
- Product
- The hotel Guest Management System combines a CRM and Guest Intelligence Platform with Guest Response AI.checked 10 Oct 2026
- Proposals
- The product page says the AI can generate and attach PDF proposals in conversations, including for wedding and corporate enquiries.checked 9 Oct 2026
- Purpose
- It brings hotel enquiries, bookings, guest history and replies into one system, with AI responding around the clock.checked 10 Oct 2026
- Sales pipeline
- The CRM tracks B2B and B2C pipelines with live values and conversation-based deal summaries.checked 10 Oct 2026
- Support contact
- The hotel page lists [email protected] and +60 11-2916 0777 for direct contact.checked 10 Oct 2026
- Target users
- The hotel CRM is presented for hotel teams handling guest enquiries as well as wedding, event, food and beverage, and group travel business.checked 10 Oct 2026
The company
- Data ownership
- The CRM overview states that customer data is exportable in full at any time.checked 9 Oct 2026
- Founded
- 2014checked 28 Sep 2026
- Headquarters
- The maker lists its Malaysia headquarters at Prima 9, Jalan Teknokrat 6, Cyber 5, 63000 Cyberjaya.checked 10 Oct 2026
- Maker
- ST Comp Holdings says it is an independent software company based in Cyberjaya, Malaysia, and was founded in 2014.checked 10 Oct 2026
- Maker identity
- ST Comp Holdings describes itself as an independent software company based in Cyberjaya, Malaysia, and says it was founded in 2014.checked 9 Oct 2026
Where it runs
- WhatsApp setup
- The maker says the product connects to the hotel's existing WhatsApp Business number and requires no new app for the team.checked 10 Oct 2026
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