Splio
Splio is an AI-first CRM platform for B2C businesses in retail, ecommerce, luxury, travel, transportation, and telecoms.
What Splio is
Splio is an AI-first CRM platform for B2C businesses in retail, ecommerce, luxury, travel, transportation, and telecoms. Its marketing automation runs welcome, abandoned-cart, post-purchase, and reactivation journeys across email, SMS, RCS, WhatsApp, and wallet push. Splio CDP reconciles, unifies, and synchronizes customer data from multiple touchpoints for personalization and activation. Predictive AI identifies audiences by purchase propensity, churn, and reactivation potential. Splio Loyalty supports programs, member communications, rewards, real-time loyalty information, and digital cards. Wallet support includes Samsung Wallet, Google Wallet, and Apple Pay for cards, invitations, coupons, offers, and push notifications. Journeys can use rules, mobile app journeys, and real-time triggers. Connections include REST API, SFTP, CSV exchange, connectors, and webhooks for ecommerce, POS, and ERP systems. Splio was founded in 2001 and is headquartered in Paris; customer data is hosted in France. Pricing requires a demo request.
Good
- Automates welcome and reactivation journeys
- Supports email, SMS, RCS, WhatsApp, and wallet push
- Unifies customer data across touchpoints
- Predictive audiences for churn and reactivation
- Integrates with ecommerce, POS, and ERP systems
Watch out
- Pricing is available only on request
- Designed for B2C companies
- Implementation uses API, file, connector, or webhook integrations
Who it suits
Splio suits B2C organizations needing coordinated marketing, customer-data, and loyalty operations. It is aimed particularly at the listed retail, ecommerce, luxury, travel, transportation, and telecom sectors.
Verdict
Splio brings automation, CDP, predictive audience selection, and loyalty capabilities into one B2C platform. Its channel coverage and integration options fit organizations with established customer-data operations, while pricing requires contacting the company.
Plans and prices
From Splio's own pricing page, checked 9 Oct 2001.
| Plan | Price | What it gives you |
|---|---|---|
| Splio AI-first CRM | Priced on request | Pricing not shown; request a demo |
The facts
Each one read from Splio's own pages, with the date it was checked.
What it does
- Channels
- Splio lists email, SMS, RCS, WhatsApp, and wallet push among the channels it supports.checked 9 Oct 2001
- Customer data
- Splio CDP reconciles, unifies, and synchronizes customer data from multiple touchpoints for campaign personalization and activation.checked 9 Oct 2001
- Data hosting
- The marketing automation page states that customer data is hosted in France.checked 9 Oct 2001
- Integration ecosystem
- Splio says it works with more than 100 agencies and integrated partners, including PoS and CMS partners.checked 9 Oct 2001
- Integrations
- Splio says it connects through REST API, SFTP or CSV file imports and exports, Splio or partner connectors, and webhooks, including connections to ecommerce, POS, and ERP systems.checked 9 Oct 2001
- Loyalty
- Splio Loyalty supports loyalty programs, personalized member communications and rewards, real-time access to loyalty information, and digital loyalty cards.checked 9 Oct 2001
- Marketing automation
- The platform automates customer journeys such as welcome, abandoned-cart, post-purchase, and reactivation campaigns.checked 9 Oct 2001
- Mobile wallets
- Splio lists Samsung Wallet, Google Wallet, and Apple Pay for loyalty cards, invitations, coupons, personalized offers, and wallet push notifications.checked 9 Oct 2001
- Predictive AI
- Splio says its predictive AI identifies audiences by purchase propensity, churn, and reactivation potential.checked 9 Oct 2001
- Pricing availability
- The site directs prospective customers to request a demo and does not display a subscription price on the page.checked 9 Oct 2001
- Product
- Splio describes itself as an AI-first CRM platform powered by Tinyclues AI.checked 9 Oct 2001
- Security and compliance
- Splio says its documentation covers consent management, contact and unsubscribe lists, blacklists, GDPR topics, and logical data isolation in a multi-tenant SaaS architecture.checked 9 Oct 2001
- Support
- Splio says its Customer Success Managers support customers with revenue and customer retention goals.checked 9 Oct 2001
- Who it serves
- Splio says it is built for B2C companies, particularly in retail, ecommerce, luxury, travel, transportation, and telecoms.checked 9 Oct 2001
The company
- Founded
- 2001checked 28 Sep 2001
- Headquarters
- Paris, Francechecked 28 Sep 2001
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