Smarfle
Smarfle is a CRM and marketing platform for local service businesses, combining client, job, invoice, team, and growth management.
What Smarfle is
Smarfle is a CRM and marketing platform for local service businesses, combining client, job, invoice, team, and growth management. It is tailored to 56 business types across field service, professional services, and appointment-based work. Teams can create work orders, assign technicians, track status, add field photos, and schedule recurring jobs. Its AI receptionist can answer calls using business context, book appointments, send confirmation texts, and transfer calls to live support; it can operate around the clock or after hours. Directory Leads lets businesses inspect a job and ZIP code before accepting a quote request at a flat price per lead; passing is free. Smarfle lists native integrations such as Stripe, Twilio, Resend, Google, Claude, and DataForSEO, alongside API access and webhooks. Plans are month-to-month and cancellable anytime, but metered usage is extra. SMS is $0.03 per message, email $0.01 per email, Voice AI $0.25 per minute, and Stripe Connect payments incur a 0.5% platform fee.
Good
- Work orders support technician assignment and photos.
- AI receptionist can book appointments and transfer calls.
- Lead requests can be reviewed before acceptance.
- Browser app supports offline entry and later syncing.
- Seven-day trial requires no card.
Watch out
- Metered usage is charged separately.
- Existing phone numbers cannot currently be ported.
- There is no live QuickBooks connection.
- Solo limits users to one.
Who it suits
It suits local service businesses that need client and job management alongside marketing tools. The plan options cover solo users through teams with multiple branches and larger user limits.
Verdict
Smarfle brings job operations and customer management into one platform, with an AI receptionist and lead option. Review the separate usage charges and its phone-number and accounting limitations before choosing a plan.
Plans and prices
From Smarfle's own pricing page, checked 29 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Solo | $19 a month | 1 user · up to 100 clients · 1 GB storage · booking link and calendar · client management · work orders with photos · invoices and Stripe payments · mobile PWA · CSV import/export · $19/mo; month-to-month |
| Starter | $99 a month | up to 5 users · up to 200 clients · 1 GB storage · Voice AI receptionist (usage-based) · GMB rank tracking · Search Console integration · API access and webhooks · branded client portal · $99/mo; month-to-month |
| Professional | $199 a month | up to 10 users · up to 500 clients · 3 branch locations · 5 GB storage · AI email and SMS drafts · AI work order summaries · GBP Posts and Dashboard · workflow automation · website builder with AI content · $199/mo; month-to-month |
| Business | $349 a month | up to 30 users · up to 1,000 clients · 10 branch locations · 20 GB storage · priority support · higher AI credit limits · $349/mo; month-to-month |
The facts
Each one read from Smarfle's own pages, with the date it was checked.
What it does
- AI receptionist
- Its AI receptionist can answer calls using business context, book appointments, send confirmation texts, and transfer calls to live support; it can run 24/7 or after hours.checked 29 Sep 2026
- Audience
- The platform is tailored to 56 business types across field service, professional services, and appointment-based businesses.checked 29 Sep 2026
- Founder and location
- Smarfle identifies Ihor Lavrenenko as its founder and says it is built in Orlando, Florida.checked 29 Sep 2026
- Integrations
- The maker lists native integrations including Stripe, Twilio, Resend, Google, Claude, and DataForSEO, along with API access and webhooks.checked 29 Sep 2026
- Job management
- Users can create work orders, assign technicians, track job status, upload field photos, and set recurring jobs.checked 29 Sep 2026
- Lead generation
- Directory Leads offers quote requests at a flat price per accepted lead, and businesses can review the job and ZIP code and pass for free before accepting.checked 29 Sep 2026
- Mobile access
- The maker says its browser-based app can be added to a phone home screen, supports offline entry that syncs on reconnection, and works on iPhone, Android, and desktop.checked 29 Sep 2026
- Notable limitations
- Smarfle says it does not currently port existing phone numbers or offer a live QuickBooks connection; it recommends forwarding an existing number and exporting accounting data to CSV.checked 29 Sep 2026
- Product
- Smarfle describes itself as a CRM and marketing platform for local service businesses to manage clients, jobs, invoices, teams, and growth in one place.checked 29 Sep 2026
- Security
- Smarfle says it uses row-level security on every table, encrypted connections, granular permissions across five role types, and separates each business’s data.checked 29 Sep 2026
- Support
- Smarfle says email or in-app chat reaches its Orlando team, most requests are answered the same day, and the founder handles after-hours support.checked 29 Sep 2026
Money
- Free plan
- Nochecked 20 Sep 2026
- Payments and usage costs
- Plans exclude metered usage; the pricing page lists SMS at $0.03 per message, email at $0.01 per email, Voice AI at $0.25 per minute, and a 0.5% platform fee on Stripe Connect payments.checked 29 Sep 2026
- Trial and cancellation
- All plans include a seven-day free trial with no card required, are month-to-month, and can be canceled anytime without penalties.checked 29 Sep 2026
The company
- Headquarters
- Orlando, Florida, United Stateschecked 28 Sep 2026
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