SKP DMP
SKP DMP is SK Planet’s web-based data management platform for creating audience segments for advertising and customer analysis.
What SKP DMP is
SKP DMP is SK Planet’s web-based data management platform for creating audience segments for advertising and customer analysis. It draws on non-personal or anonymized identifiers and behavior data from SK services. The DMP page reports 130 million ADIDs and cookie IDs, with anonymized information coming from more than 94% of SK group companies. Listed attributes include demographics, app ownership, shopping behavior, destinations, device details, portal content, memberships, payments, and viewed content. Customers can use about 1,200 standard segments, around 120 additional Plus segments, or arrange custom segments through consultation. Custom audiences can reflect searches, purchases, app installs, and cart additions, with behavior periods up to three months and a frequency of at least once. The platform supports segment creation, cross-segment analysis, and card-based reporting. Companies can match anonymized customer IDs against SKP data to examine demographics and behavior. Created audiences can be sent to advertising media, including DSPs, ad networks, and single-media businesses. The service is monthly, and pricing is available on request.
Good
- Offers about 1,200 standard segments.
- Custom segments can use searches, purchases, installs, and cart additions.
- Supports cross-segment analysis and card-based reporting.
- Segments can be delivered to advertising media.
Watch out
- Pricing is available on request.
- Custom segments require consultation.
- Platform access is described as a monthly service.
Who it suits
It is intended for companies seeking customer insights and advertising campaign targeting, including advertisers, DSPs, ad networks, and single-media businesses. It may suit teams that want to build audience segments from SK data or match their own anonymized customer IDs against it.
Verdict
SKP DMP combines audience data, segment creation, analysis, and advertising delivery in a web platform. Its fit depends on whether its SK-based data and consultation-led custom segments match a company’s targeting needs.
The facts
Each one read from SKP DMP's own pages, with the date it was checked.
What it does
- Analysis
- The platform supports cross-segment analysis and presents multiple analysis metrics in card view.checked 9 Oct 2026
- Audience data
- Listed data categories include demographics, app ownership, shopping behavior, destinations, device information, portal content, membership users, payments, and viewing content.checked 9 Oct 2026
- Audience segments
- The service provides about 1,200 standard segments, additional PLUS segments, and custom segments developed through consultation.checked 9 Oct 2026
- Audience upload
- The service can match a company’s non-identifying customer IDs with SKP data to analyze customer demographics and behavior.checked 9 Oct 2026
- Campaign delivery
- Created targeting segments are delivered to advertising media for campaign use.checked 9 Oct 2026
- Custom targeting
- Custom segments can use behavior such as searches, purchases, app installs, and cart additions, with behavior periods up to three months and frequency of at least once.checked 9 Oct 2026
- Data coverage
- The DMP page says it holds 130 million ADIDs and cookie IDs and receives anonymized data from more than 94% of SK group companies.checked 9 Oct 2026
- Data sources
- The service collects non-personal IDs and behavioral data from SK services, including ADIDs and cookies.checked 9 Oct 2026
- First-party audience upload
- The 2026 service guide describes matching a company's anonymized customer IDs with SKP anonymized customers using ADID or cookie IDs to analyze customer demographics and behavior.checked 9 Oct 2026
- Generated segments
- The 2026 service guide includes segment creation using generative AI.checked 9 Oct 2026
- Integrations
- The maker's service guide describes ad tracker integration for its first-party DMP functionality.checked 9 Oct 2026
- Intended customers
- The maker describes the service as supporting companies' marketing and enabling advertisers, DSPs, ad networks, and single-media businesses to target ads.checked 9 Oct 2026
- Pricing model
- The maker describes the DMP platform as a monthly subscription service but does not state a price on the page.checked 9 Oct 2026
- Privacy description
- The maker describes collecting anonymized IDs and anonymized user behavior data from SK services.checked 9 Oct 2026
- Product
- SKP DMP is SK Planet’s Data Management Platform for customer insights and marketing campaign targeting.checked 9 Oct 2026
- Reporting
- The platform offers segment cross-analysis and an Insight Report with analysis metrics displayed as cards.checked 9 Oct 2026
- Security and privacy
- The maker describes collected IDs and user data as non-personal or de-identified.checked 9 Oct 2026
- Segments
- The service offers about 1,200 standard segments, about 120 additional Plus segments, and custom segments through consultation.checked 9 Oct 2026
- Support
- DMP inquiries are directed to [email protected].checked 9 Oct 2026
- Targeting
- Segments can use user interests and behavior over time, including searching, viewing, adding items to cart, and purchasing.checked 9 Oct 2026
- What it does
- SK Planet DMP uses audience data from SK services to create segments for advertising targeting and audience analysis.checked 9 Oct 2026
The company
- Headquarters
- Seongnam-si, Gyeonggi-do, South Koreachecked 28 Sep 2026
Where it runs
- Platform
- The DMP platform is accessible through the web and supports creating and analyzing customer segments.checked 9 Oct 2026
- Platform access
- The DMP platform is described as a monthly service accessible through the web, with tools to create and analyze customer segments.checked 9 Oct 2026
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