Permutive vs SKP DMP
| Permutive | SKP DMP | |
|---|---|---|
| Free trial | No | |
| Platforms | Android, iOS, Web | Web |
| Collection methods | first-party data, contextual signals, identity and partner data, custom events, surveys, tracking pixels and off-site collections | demographics; app ownership; shopping behavior; destinations; device information; portal content; membership users; payment; viewing content |
| Audience segmentation | Yes | Yes |
| Lookalike modeling | Yes | |
| Real-time activation | Yes | |
| Activation destinations | SSPs, DSPs, ad servers, curation marketplaces, social media and premium publishers | DSPs; ad networks; single media; advertising media |
Listed together in Best Data Management Platforms