Lotame Spherical Data Collaboration Platform
6.5#4 in data management platformsFrom $1 a monthWebAPI
Visit| Fact | Lotame Spherical Data Collaboration Platform | SKP DMP |
|---|---|---|
| Headquarters | Columbia, Maryland, United States | Seongnam-si, Gyeonggi-do, South Korea |
| Integrations | Lotame lists connections including Amazon, Adobe Audience Manager, Google Ad Manager, Google DV360, Meta, The Trade Desk, Snowflake, Tealium, TikTok, YouTube and many data providers. | The maker's service guide describes ad tracker integration for its first-party DMP functionality. |
No prices published.
It suits digital marketers, agencies, and media companies seeking tools for data collaboration, audience development, and advertising activation. Its audience-specific offerings include Data Buyer for agencies and Data Seller for media companies.
It is intended for companies seeking customer insights and advertising campaign targeting, including advertisers, DSPs, ad networks, and single-media businesses. It may suit teams that want to build audience segments from SK data or match their own anonymized customer IDs against it.