Showell
Showell is a sales enablement platform for companies selling through field sales teams and dealer networks.
What Showell is
Showell is a sales enablement platform for companies selling through field sales teams and dealer networks. Its central workspace organizes presentations, PDFs, videos, images, web links and AR/3D content for sales use. Windows, iOS and Android apps support offline browsing and presenting, while the web app requires an internet connection. Digital Sales Rooms let teams share materials with buyers and track engagement at page or slide level. A built-in learning management system with courses, lessons, tests and quizzes is available as an add-on. Listed integrations include Salesforce, Microsoft Dynamics 365, SharePoint, Outlook, Google Workspace, HubSpot and Pipedrive; its API can connect with CRM, ERP, DAM and other systems. Showell says its information security management system is ISO/IEC 27001:2022 certified and that it complies with GDPR and CCPA. It also says data is hosted in Amazon Web Services in the EU and encrypted at rest and in transit. All plans require a minimum 12-month commitment with automatic renewal and at least 90 days’ cancellation notice before renewal.
Good
- Central workspace holds varied sales content.
- Mobile and Windows apps support offline use.
- Digital Sales Rooms track page- or slide-level engagement.
- Integrates with listed CRM and productivity tools.
- Professional plan includes unlimited storage and Sales Rooms.
Watch out
- No free plan is listed.
- All plans require a 12-month minimum commitment.
- Cancellation notice is due 90 days before renewal.
Who it suits
Showell suits field sales teams and companies selling through dealer networks. It may also fit teams that need shared sales content, buyer engagement tracking and integrations with business systems.
Verdict
Showell brings sales materials, offline presentation and buyer engagement tracking into one platform for field and dealer sales. Consider the annual minimum commitment and the Professional plan’s starting price when evaluating it.
Plans and prices
From Showell's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Professional Plan | €700 a month | Branded sales app · unlimited storage · unlimited Digital Sales Rooms · unlimited Showell AI · Starting at 700€ per workspace (including users) per month; 10–200 users |
| Enterprise Plan | Priced on request | Professional features · custom pricing and volume discounts · tailored payment and contract terms · Request a quote; 200+ users |
The facts
Each one read from Showell's own pages, with the date it was checked.
What it does
- Admin retirement
- Showell says its legacy Showell Admin is being phased out as features move into the web app.checked 15 Oct 2026
- AI privacy
- Showell says its AI does not use customer content for model training or share it outside the customer’s organization.checked 3 Oct 2026
- AI search
- The feature list includes AI Search that answers questions using Showell content in multiple languages.checked 15 Oct 2026
- Analytics
- Showell reports user, team and share activity, including page or slide engagement with shared content.checked 15 Oct 2026
- API
- Showell offers an API for connecting CRM, ERP, DAM and other systems, including exporting analytics data.checked 15 Oct 2026
- Built-in LMS
- An optional learning-management system supports courses, lessons, tests and quizzes.checked 15 Oct 2026
- Buyer engagement
- Digital Sales Rooms let teams share materials with buyers and track engagement, including page- or slide-level activity.checked 3 Oct 2026
- Compliance
- The company states that the service complies with GDPR and CCPA and keeps data in EU locations.checked 15 Oct 2026
- Content library
- The platform stores PowerPoint files, PDFs, videos, animations, images, web links and AR/3D content in a central library.checked 15 Oct 2026
- Content management
- It provides a central workspace to organize sales materials including presentations, PDFs, videos, images, web links, and AR/3D content.checked 3 Oct 2026
- Contract
- All plans require a minimum 12-month commitment with automatic renewal, and cancellation notice is due at least 90 days before renewal.checked 3 Oct 2026
- Data hosting
- Showell says its service and data are hosted in Amazon Web Services in the EU, with server data encrypted at rest and in transit.checked 3 Oct 2026
- Digital Sales Rooms
- Users can create branded Digital Sales Rooms where recipients view shared files and their engagement can be tracked.checked 15 Oct 2026
- Documentation
- The Help Center contains sections for setup, content management, presentations, sharing, analytics, integrations, security and troubleshooting.checked 15 Oct 2026
- Encryption and MFA
- The security feature list includes encrypted data transfers, multi-factor authentication, role-based access and SSO.checked 15 Oct 2026
- Integrations
- Listed integrations include Google Drive, Dropbox, SharePoint, OneDrive, Teams, Salesforce, Dynamics, HubSpot, Aprimo, Bynder, Akeneo, Pimcore and other DAM/PIM systems.checked 15 Oct 2026
- Intended users
- Showell describes itself as purpose-built for field sales and highlights teams serving dealer networks and complex organizations.checked 3 Oct 2026
- Interactive tools
- Smart Tools can embed HTML, CSS and JavaScript applications such as calculators, forms, configurators and 3D graphics.checked 15 Oct 2026
- Legal name
- Crunchbase lists the legal name as Showell Ltd and identifies Trind Ventures as a seed investor.checked 15 Oct 2026
- Limit: file conversion
- GetApp reviewers report that shadows or image quality can degrade during conversion and that some PNG files need size limits for web viewing.checked 15 Oct 2026
- Limit: integrations
- A G2 reviewer reported gaps in a custom Bynder integration, limited administrator metrics and SSO onboarding problems.checked 15 Oct 2026
The company
- Company founding
- Showell was founded in 2012 by brothers Sami and Juha Suni.checked 15 Oct 2026
- Company profile
- LinkedIn lists Showell as a privately held software-development company headquartered in Helsinki with 11–50 employees.checked 15 Oct 2026
- Headquarters
- Jyväskylä, Finlandchecked 28 Sep 2026
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