Seglo

Overview

Seglo is grooming-business software that connects appointments with pet records, team operations and payments. It is best suited to commercial groomers whose bookings depend on staff skills and salon equipment, not just open time slots. Its standout strength is that operational detail; the trade-off is a tiered cost structure with separate charges for some communications and payment services.

Key features

Scheduling can account for grooming steps, staff skills and equipment such as baths, tables and dryers. That makes Seglo a strong fit for salons coordinating resource-dependent appointments, though a solo groomer with straightforward scheduling may not need that depth. Grooming Care tracks pet care cycles, recommends the next groom and can automatically book from a cycle, linking repeat visits to each pet’s record.

Customer tools include email booking reminders, photo messaging and automatic Google review requests. SMS reminders cost extra, so businesses that rely on texts should weigh that alongside subscription prices. Paid Business plans include online payments and Tap to Pay on iPhone, with payment processing fees charged separately.

The optional AI Receptionist answers routine booking calls using the business’s services and availability, then passes questions requiring human judgement to the business. It costs A$149 a month, with usage on top: A$0.40/min for inbound AI calls and A$0.70/min for outbound calls, excluding GST. Seglo Phone is a separate 79.00 AUD month-to-month plan; billing starts when the number goes live, two devices are included, each extra device is A$29/month + GST, and setup costs A$149 + GST once. Standard Australian calls, SMS and MMS are included under fair use.

Scale adds Xero two-way sync. Seglo says it uses encryption, role-based access, audit logging and multi-factor authentication, and complies with Australia’s Privacy Act and Australian Privacy Principles. It says personal information is not sold, but data may be processed or stored in Australia, Singapore, the United States or other service-provider locations.

Pricing

The free plan costs nothing, with no monthly fee, and is limited to one person and one location. It includes online booking, pet records, rostering, pay calculation and commission. That is a meaningful way for a solo operator to start, but it omits paid-plan online payments and Tap to Pay, and its one-person cap rules out a team.

Starter is A$49 a month, billed monthly, for one to three people at one location. It adds Grooming Care, online payments and Tap to Pay, plus a $10 monthly credit. It suits small teams that need the pet-cycle workflow and payment tools. Growth at A$99 a month covers four to six people at one location, with a $25 monthly credit, intake and consent forms, leave management and timesheets. The higher price is most defensible for teams that will use those workforce and intake tools.

Scale costs A$199 a month for seven to 15 people and unlimited locations, with a $50 monthly credit, automatic gap filling and Xero two-way sync. Enterprise is A$349 a month for 16 to 30 people and unlimited locations, with a $100 monthly credit and priority support with a four-hour response. These tiers are aimed at multi-location or larger operations; their higher seat capacity and added tools will matter less to a small salon.

A 14-day trial is available. The listed prices do not remove the separately charged payment processing fees, paid SMS reminders or, for AI Receptionist, per-minute call usage. Support is offered by live chat and email; email support is provided during Australian business hours, with an intended response within two business days.

Platforms

Seglo supports Android, iOS and web. Its Appointments app is for iPhone and Android, its Business app is for iPad, and its Phone app is for iPhone and Android.

Who it's for

Seglo describes its Business plans as intended for commercial operations, including registered sole traders, partnerships and companies. It is a particularly good match for groomers that need appointment planning tied to equipment and skills, or that want repeat care cycles connected to pet records. A one-person business can begin on Free; teams should compare each plan’s person and location limits with the extra monthly cost. Groomers seeking a simple booking calendar, or operators unwilling to budget for add-on communications and payment fees, may prefer a narrower-cost option.

Pros and cons

• Pro: Scheduling can account for grooming steps, staff skills and equipment, useful when a booking needs more than an available time slot.
• Pro: Grooming Care can track cycles and automatically book from them, supporting recurring pet-care workflows.
• Pro: A no-monthly-fee plan includes booking, pet records and rostering, giving solo operators a way to start without a subscription.
• Con: Free is capped at one person and one location, so even a small team needs a paid tier.
• Con: SMS and payment processing carry separate charges, while AI Receptionist usage is billed by the minute in addition to its monthly fee.
• Con: Higher tiers rise to 199.00 AUD and A$349 a month, making their expanded capacity most relevant to larger operations.

Alternatives

Browse Pet Grooming Scheduling Software for a category-wide comparison. GroomWork is worth comparing if a free plan with 40 monthly appointments or a 24.00 USD monthly solo plan better fits your scale. PawScheduler may suit a small operation that can work within its free plan’s 50 monthly appointments, five services and first 25 email reminders.

DaySmart Pet is a paid alternative with a trial and a Basic plan at $29 a month with payments, or 39.00 USD without payments; the plan includes one user and monthly text and email message allowances. Pawfinity is another paid option, with a Royal Package at $100 a month billed annually and unlimited calendars, appointments and employee logins. Groomer.io may suit operators comparing a paid plan priced at $99 a month, with a limited-time 79.00 USD monthly offer per storefront or van.

MoeGo offers a paid Basic plan at $49 a month for up to one member, with unlimited clients, pets, appointments and devices plus 200 SMS per van. GrooMore may be a fit for a salon looking at its Standard Salon Grooming plan: $49 a month, one location, three staff, 400 SMS and unlimited appointments, clients and pets. Argus is an alternative to consider if per-message-segment SMS pricing, listed from 0.01 USD to 0.15 USD depending on recipient country, is the relevant comparison.

Verdict

Choose Seglo if your grooming operation needs bookings coordinated with staff and equipment, plus pet records that can drive repeat appointments. The free plan makes it approachable for a solo operator, and the paid tiers add concrete team and multi-location tools. Look elsewhere if your workflow is simple or if separate SMS, processing and AI-call charges would make the total cost hard to manage.