Property CRM
Property CRM is a cloud-based property management and compliance system for estate agents, letting agents, and property managers.
What Property CRM is
Property CRM is a cloud-based property management and compliance system for estate agents, letting agents, and property managers. Its sales and lettings workflows cover property and enquiry matching, viewings, offers, tenant referencing, leases, rent rolls, and repairs. Client tools include contact and document management, templated letters and emails, tasks, logs, appointments, and a diary synchronized with Outlook. Compliance functions include templated Letters of Engagement, time-stamped offers, GDPR tools, AML identification, compliance tracking, a PRSA document library, and client account reconciliation. Listed integrations include Outlook 365, Word, Eircode, Daft.ie, MyHome.ie, PropertyPal, Facebook, Instagram, SMS, Google Maps, and DocuSign; the brochure also names Bid Now, RightMove.co.uk, LSL, Offr, Property 24-7, and telephone integration. The system is hosted in Microsoft Azure and can be accessed from PCs, laptops, tablets, and smartphones; Android, iOS, and web are listed platforms. Property CRM is based in Ennis, County Clare, and says it is tailored to the Irish market. Pricing is on request; the brochure lists website build at €1800, maintenance at €25 per month, and telephone integration setup at €250 as a one-time fee.
Good
- Manages sales and lettings workflows
- Includes compliance tracking and AML identification
- Outlook-synchronised diary
- Lists property portal, document, and communications integrations
- Setup includes five hours of training
Watch out
- Pricing is on request
- Website maintenance is listed at €25 per month
- Telephone integration setup is €250 one-time
Who it suits
Property CRM is aimed at Irish estate agents, letting agents, and property managers, from single-agent practices to multi-branch operations. It may suit teams needing property workflows alongside client records and compliance tools.
Verdict
Property CRM combines sales and lettings workflows with client, document, and compliance management for the Irish market. Pricing for the modules is quoted, while the brochure lists separate website and telephone integration charges.
Plans and prices
From Property CRM's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Site maintenance | €25 a month | Website maintenance · €25 per month |
| Telephone single setup fee | €250, paid once | Single telephone setup · €250 |
| Website build | €1,800, paid once | Website build · €1800 |
| Mobile Only Version | Priced on request | Quote required · web-enabled access on smart devices |
| Property Sales Module | Priced on request | Quote required · five hours of training included in brochure offer |
| Residential Lettings Module | Priced on request | Quote required · five hours of training included in brochure offer |
The facts
Each one read from Property CRM's own pages, with the date it was checked.
What it does
- Accounts
- Separate client and office accounts, including client-account reconciliation, are provided.checked 15 Oct 2026
- API and SDK documentation
- The maker's publicly opened home, features, brochure, about and privacy pages describe integrations but do not publish API endpoints, SDKs or developer documentation.checked 15 Oct 2026
- Client and document management
- Features include client and contact management, document management, templated letters and emails, tasks, logs, appointments, and an Outlook-synchronised diary.checked 7 Oct 2026
- Client relationship management
- CRM tools manage vendors, purchasers, landlords, tenants, companies, firms, contractors and other third parties.checked 15 Oct 2026
- Compliance
- Compliance tooling covers templated Letters of Engagement, GDPR tools, AML photo and address identification, BER certificates, PRSA documents and checklists.checked 15 Oct 2026
- Data location
- The privacy policy places the application and database on Azure servers in Dublin.checked 15 Oct 2026
- Document management
- Document management, template letters, email merge and bespoke brochure creation are included.checked 15 Oct 2026
- GDPR role
- PropertyCRM describes itself as a GDPR data processor for business customers, while client estate agencies control customer information as data controllers.checked 15 Oct 2026
- Hosting
- The maker says application databases are hosted and backed up in Microsoft Azure, with the service accessible from PCs, laptops, tablets and smartphones.checked 15 Oct 2026
- Hosting and access
- The maker says the web-enabled system is hosted in Microsoft Azure and can be accessed from PCs, laptops, tablets, and smartphones.checked 7 Oct 2026
- Independent feature report
- The Irish Broker article highlighted appointment management, document management, client accounting, brochure building, DocuSign, Open Banking and automated uploads to Daft.ie, MyHome.ie, PropertyPal and Property24-7.checked 15 Oct 2026
- Independent launch report
- Irish Broker reported that Property CRM entered the Irish marketplace in July 2020 as an online sales and lettings system for estate and letting agents.checked 15 Oct 2026
- Integrations
- Listed integrations include Outlook 365, Word, Eircode, Daft.ie, MyHome.ie, agency websites, PropertyPal, Facebook, Instagram, SMS, Google Maps and DocuSign.checked 15 Oct 2026
- Intended customers
- The maker says the product is tailored for the Irish market and serves estate agents, letting agents, and property managers, from single-agent practices to multi-branch operations.checked 7 Oct 2026
- Lettings workflow
- Lettings functions include tenant referencing, lease management, rent-roll tracking and repairs management.checked 15 Oct 2026
- Limit: artificial intelligence
- Rentalize's comparison says Property CRM has no AI colleague or comparable AI workflow.checked 15 Oct 2026
The company
- Company experience
- The maker claims more than 35 years of software-development experience serving Irish property professionals.checked 15 Oct 2026
- Company headquarters
- LinkedIn lists headquarters in Ennis, County Clare, Ireland.checked 15 Oct 2026
- Company legal name
- The website identifies the business as Money Trees (MPT) Ltd trading as PropertyCRM.checked 15 Oct 2026
- Company size
- LinkedIn lists Property CRM as having 11–50 employees.checked 15 Oct 2026
- Founded
- LinkedIn lists the company founding year as 2019.checked 15 Oct 2026
- Headquarters
- Ennis, County Clare, Irelandchecked 28 Sep 2026
Where it runs
- Diary and appointments
- The workflow module includes tasks, logs, recurring appointments, viewings and an Outlook-synchronised diary.checked 15 Oct 2026
Money
- Free plan
- Nochecked 20 Sep 2026
