ProMax Complete
ProMax Complete combines CRM, deal desking, credit, compliance, data mining, inventory, and lead generation for auto dealerships.
What ProMax Complete is
ProMax Complete combines CRM, deal desking, credit, compliance, data mining, inventory, and lead generation for auto dealerships. Its Lender Select feature calculates dealer reserve across multiple lenders and supports deal desking from a customer profile. A Daily Workplan dashboard highlights time-sensitive follow-ups and supports customizable lead workflows. Data Mining brings together customer, credit, service, inventory, and website data to help identify sales opportunities and build targeted campaigns. The platform includes texting with automated follow-ups, templates, and personalized messages, plus a Covideo integration for video messages by text. Its mobile app supports logging ups, scanning VINs, managing workplans, checking inventory, eSign, reports, and customer messaging on smartphones and tablets. ProMax Complete runs in a browser and is available on web, iOS, and Android; the maker says Chrome is best optimized and officially supports Chrome, Safari, Firefox, and Windows. The maker says it integrates with major DMSs and many smaller ones, naming Route One, DealerTrack, CUDL, ACC, and GFS. Pricing is on request, with a demo offered. The company says it was founded in 1994 and launched ProMax Complete with integrated credit and compliance in 2025.
Good
- Combines CRM, desking, credit, compliance, and inventory.
- Mobile app supports VIN scanning and eSign.
- Texting includes automated follow-ups and templates.
- Integrates with major DMSs and named providers.
Watch out
- Pricing is available on request.
- The maker says Chrome is the best-optimized browser.
Who it suits
ProMax Complete is for auto dealerships seeking a unified platform for customer, lead, and deal workflows. It may suit teams that want mobile access alongside texting, data mining, and DMS integrations.
Verdict
ProMax Complete brings dealership sales, customer, and deal tools into one platform, with mobile functions and named DMS integrations. Ask the maker for pricing and confirm browser support for your team’s setup.
Plans and prices
From ProMax Complete's own pricing page, checked 8 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| ProMax Complete | Priced on request | Pricing is not listed; schedule a demo |
The facts
Each one read from ProMax Complete's own pages, with the date it was checked.
Where it runs
- Browser support
- ProMax Complete runs in a browser; the maker says it is best optimized for Chrome and officially supports Chrome, Safari, Firefox, and Windows.checked 8 Oct 2026
- Mobile app
- The mobile app supports logging ups, scanning VINs, managing workplans, checking inventory, eSign, reports, and customer messaging on smartphones and tablets.checked 8 Oct 2026
The company
- Company history
- ProMax says it was founded in 1994 and launched ProMax Complete with integrated credit and compliance in 2025.checked 8 Oct 2026
- Founded
- 1994checked 28 Sep 2026
- Headquarters
- The company lists offices in Bettendorf, Iowa, and Mission, Kansas.checked 8 Oct 2026
What it does
- Compliance standards
- The security page says its platforms are engineered for FCRA and GLBA adherence and that disaster recovery strategies are tested twice a year.checked 8 Oct 2026
- Credit and compliance
- The FAQ says Equifax, TransUnion, and Experian are integrated into dealership workflows and that compliance permissions and consumer consent are stored in the platform.checked 8 Oct 2026
- Data mining
- Data Mining combines customer, credit, service, inventory, and website data to help dealers identify sales opportunities and build targeted campaigns.checked 8 Oct 2026
- Deal workflow
- Its Lender Select feature automatically calculates dealer reserve across multiple lenders and supports deal desking from the customer profile.checked 8 Oct 2026
- Integrations
- The maker says ProMax Complete integrates with all major DMSs and many smaller ones, and names Route One, DealerTrack, CUDL, ACC, and GFS integrations.checked 8 Oct 2026
- Messaging
- The platform includes texting with automated follow-ups, templates, and personalized messaging, plus a certified Covideo integration for video messages by text.checked 8 Oct 2026
- Product
- ProMax Complete combines CRM, desking, credit, compliance, data mining, inventory, and lead generation in a unified platform for auto dealerships.checked 8 Oct 2026
- Security
- ProMax says it conducts third-party penetration testing, weekly vulnerability scans, and 24/7/365 security monitoring, and encrypts data in motion and at rest.checked 8 Oct 2026
- Support
- The site lists dealer support and training by phone at (844) 322-9034 and technical support at (877) 899-4242.checked 8 Oct 2026
Money
- Workplans
- The Daily Workplan dashboard surfaces time-sensitive follow-ups and supports customizable lead management and workflows.checked 8 Oct 2026
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