PRISM Mystery Shopping Platform
PRISM Mystery Shopping Platform helps organizations measure brand and customer experience through internally run or vendor-run mystery shopping programs.
What PRISM Mystery Shopping Platform is
PRISM Mystery Shopping Platform helps organizations measure brand and customer experience through internally run or vendor-run mystery shopping programs. It supports on-site inspections, crowdsourced microshops, web shops, recorded telephone shops, covert video shops, and audio shops. Evaluators can submit information through the integrated iSecretShop app or enter shop data on a computer. PRISM says its network includes nearly 1,000,000 registered evaluators and field agents; projects can use demographic data, custom demographic points, varied question logic, and multiple languages and currencies. Forms can use advanced question logic, and fraud checks monitor activity patterns and image metadata. The dashboard offers custom views, comparative filters, and industry benchmarks, and can combine mystery shops with audits, surveys, polling, and online reputation management. Hierarchical access controls restrict who can collect or view data, while scheduled reports can be sent by API, FTP, sFTP, or email. Its Team Action Module can trigger an action plan when a field defect is found. Pricing is on request.
Good
- Supports six types of mystery shop.
- Evaluators can submit data by app or computer.
- Dashboard includes comparative filters and industry benchmarks.
- Scheduled reports support API, FTP, sFTP, or email.
- Unlimited user accounts have no per-user fees.
Watch out
- Pricing is available on request.
- PRISM is not a mystery shopping provider.
- Shopper payments are not supported.
Who it suits
PRISM is intended for market research companies, mystery shopping providers, and businesses running their own measurement programs. Its range of shop formats and reporting channels can suit programs from small operators to multinational initiatives.
Verdict
PRISM brings varied shop formats, evaluator controls, and reporting into one platform. Buyers should note that pricing requires a request and that PRISM provides software rather than mystery shopping services.
The facts
Each one read from PRISM Mystery Shopping Platform's own pages, with the date it was checked.
What it does
- Access controls
- The dashboard describes hierarchical user access controls and unlimited user accounts with no per-user fees.checked 4 Oct 2026
- Action workflows
- The Team Action Module can trigger an action plan when a field defect is found.checked 4 Oct 2026
- Benchmarking
- PRISM includes industry benchmarking tools to compare a business with its competitive landscape.checked 4 Oct 2026
- Contact
- The contact page lists the phone number (888) 206-2349.checked 4 Oct 2026
- Data exports
- Reports can be exported by API, FTP, sFTP, or email on a schedule.checked 4 Oct 2026
- Evaluator network
- The maker says its network has nearly 1,000,000 registered evaluators.checked 4 Oct 2026
- Exports and integrations
- Reports can be exported on a schedule through API, FTP, sFTP, or email.checked 4 Oct 2026
- Field data and fraud checks
- PRISM says its tools monitor activity for suspicious patterns and use image metadata and proprietary fraud algorithms to flag possible issues.checked 4 Oct 2026
- Forms and fraud checks
- The platform uses advanced form and question logic and fraud detection that monitors for suspicious patterns and checks image metadata.checked 4 Oct 2026
- Other data channels
- The reporting dashboard combines mystery shops with internal audits, competitive price audits, customer satisfaction surveys, opinion polling, and online reputation management.checked 4 Oct 2026
- Panel and project features
- The system lists nearly 1,000,000 registered panelists and field agents, over 150 demographic data points, custom demographic points, varied question logic, and multi-language and currency support.checked 4 Oct 2026
- Program scale
- The maker says its platform accommodates programs ranging from small operators to multinational corporate initiatives.checked 4 Oct 2026
- Provider limitation
- Prism says it is not a mystery shopping provider, though it can refer customers to providers among its clients.checked 4 Oct 2026
- Purpose
- PRISM supports internal or vendor-run mystery shopping programs and measures brand and customer experience.checked 4 Oct 2026
- Reporting
- The dashboard provides data visualization, custom views and comparative filters, with hierarchical access controls and unlimited authorized users.checked 4 Oct 2026
- Reporting and actions
- The dashboard provides custom views, comparative filters, reports, industry benchmarking, and a Team Action Module that can trigger action plans when field defects are found.checked 4 Oct 2026
- Security controls
- Hierarchical access controls let organizations restrict which users can collect or view data.checked 4 Oct 2026
- Shop formats
- It supports recorded telephone shops, video shops, on-site inspections, crowdsourced microshops, web-based shops, and audio shops.checked 4 Oct 2026
- Shop types
- The platform supports on-site inspections, crowdsourced microshops, web-based and recorded telephone shops, covert video shops, and audio shops.checked 4 Oct 2026
- Support and services
- The maker lists project management, scheduling, editing, consultancy, software development, and social media management among its services.checked 4 Oct 2026
- Supported customers
- The maker identifies market research companies, mystery shopping providers, and businesses running internal measurement programs as intended users.checked 4 Oct 2026
- Target users
- PRISM says its system is for market research companies, mystery shopping providers, and businesses running measurement programs internally.checked 4 Oct 2026
The company
- Headquarters
- Spokane, Washington, United Stateschecked 28 Sep 2026
Where it runs
- Mobile app
- Its iSecretShop mobile app is integrated with the platform, and evaluators can also enter shop data by computer.checked 4 Oct 2026
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