Plivo SMS API
Plivo SMS API provides messaging for secure logins, critical notifications, marketing campaigns, and conversational messaging.
What Plivo SMS API is
Plivo SMS API provides messaging for secure logins, critical notifications, marketing campaigns, and conversational messaging. It supports two-way SMS, inbound webhooks, MMS, short codes, and toll-free numbers, with SDKs for C#, Go, Java, Node.js, PHP, Python, and Ruby. The platform says it can deliver messages to 226 countries, with 10,000+ messages per second and sub-3-second average delivery latency. Plivo also states 99.99% uptime; another listed performance claim is 99%+ delivery. Its tools include FraudShield screening, automated workflows, a no-code journey builder, and brand-aligned SMS agents. Integrations include Shopify, WooCommerce, Salesforce, HubSpot, and Zoho, among others. APIs use HTTPS, Basic Authentication, and JSON. Plivo lists security certifications including HIPAA, GDPR, SOC 2, PCI DSS, and STAR.
Good
- Supports two-way SMS, MMS, webhooks, short codes, and toll-free numbers
- SDKs cover seven listed programming languages
- No-code studio creates automated messaging flows
- FraudShield and ML detection screen messages
- Integrations include Shopify, Salesforce, and HubSpot
Watch out
- No free plan; a free trial is available
- Carrier surcharges apply to inbound and outbound SMS
- Listed price varies by message type and sender option
Who it suits
Plivo SMS API suits teams adding transactional, marketing, or conversational texting to applications and customer workflows. Developers can use its APIs and SDKs, while teams can also build messaging journeys without coding.
Verdict
Plivo SMS API combines developer access with workflow tools for business messaging. Review the applicable per-message and number-rental charges, including carrier surcharges, before choosing a setup.
Plans and prices
From Plivo SMS API's own pricing page, checked 24 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Pay as you go | $0.01 a month | Usage-based SMS API pricing |
| Toll-Free | Priced on request | additional carrier surcharge fees apply · volume discounts as you scale · per outbound or inbound SMS |
| Long Codes | Priced on request | additional carrier surcharge fees apply · volume discounts as you scale · per outbound or inbound SMS |
| Short Code | Priced on request | $1,500 one-time purchase fee · additional carrier surcharge fees apply · per outbound or inbound SMS |
| Long Codes rental | $0.50 a month | SMS-enabled sender type · monthly rental |
| Toll-Free Numbers rental | $1 a month | SMS-enabled sender type · monthly rental |
| Enterprise | $1,000 a month | custom volume-based pricing · SMS, MMS & RCS · custom coverage · BAA/HIPAA · SSO · dedicated Slack onboarding · starts at per month |
| SMS short codes | $0.01, paid once | United States; outbound or inbound messaging · $0.0077 per SMS |
| SMS long codes | $0.01, paid once | United States; outbound or inbound messaging · $0.0077 per SMS |
| SMS toll-free | $0.01, paid once | United States; outbound or inbound messaging · $0.0079 per SMS |
| MMS toll-free numbers | $0.02, paid once | United States; outbound or inbound messaging · $0.0200 per MMS |
| MMS long codes | $0.02, paid once | United States; outbound or inbound messaging · $0.0180 per MMS |
| Long code rental | $0.50 a month | SMS-enabled sender type · $0.50/month |
| Toll-free number rental | $1 a month | SMS-enabled sender type · $1.00/month |
| Regular short code rental | $500 a month | Plus one-time setup fee · $500/month, billed quarterly |
| Vanity short code rental | $1,000 a month | Plus one-time setup fee · $1,000/month, billed quarterly |
| Short code setup fee | $1,500, paid once | Charged at the time of purchase · $1,500 one-time fee |
| Free trial credits | Free | Create an account; no credit card required |
The facts
Each one read from Plivo SMS API's own pages, with the date it was checked.
What it does
- AI SMS agents
- Brand-aligned SMS agents can drive sales, recommend products, and handle inquiries.checked 28 Sep 2026
- API access
- Plivo APIs use HTTPS, Basic Authentication with an Auth ID and Auth Token, and JSON request bodies.checked 28 Sep 2026
- Campaign automation
- Automated SMS workflows can use event-based triggers and customer actions.checked 28 Sep 2026
- Carrier connectivity
- Direct carrier connections and proprietary routing are provided.checked 28 Sep 2026
- Carrier surcharges
- Additional carrier surcharge fees apply to inbound and outbound SMS usage.checked 28 Sep 2026
- Compliance
- Plivo lists GDPR, SOC 2, HIPAA/HITECH, PCI DSS Level 1, CSA STAR Level 1 and the EU-U.S. Data Privacy Framework.checked 28 Sep 2026
- Compliance certifications
- The page lists HIPAA, GDPR, SOC 2, PCI DSS, and STAR.checked 28 Sep 2026
- Core purpose
- Plivo provides SMS for secure logins, critical notifications, marketing campaigns and conversational messaging.checked 28 Sep 2026
- Delivery performance
- Plivo advertises 99.9% delivery, 10,000+ messages per second and sub-3-second average delivery latency.checked 28 Sep 2026
- Delivery rate
- The platform states 99%+ delivery rates.checked 28 Sep 2026
- Developer support
- Messaging development guides are provided for .NET, Go, Java, Node.js, PHP, Python and Ruby.checked 28 Sep 2026
- Fraud prevention
- Plivo says its built-in FraudShield uses ML-powered detection to screen messages and block spam and fraud.checked 28 Sep 2026
- Global reach
- The SMS page says Plivo can deliver messages to 226 countries.checked 28 Sep 2026
- Global SMS coverage
- Messages can be sent to 226 countries.checked 28 Sep 2026
- Inbound webhooks
- Yeschecked 24 Sep 2026
- Integrations
- Official integrations include Microsoft Power Automate, Integromat, Zapier, Auth0, n8n, Pipedream, Integrately, GitHub Actions, Tray and EngageBay.checked 28 Sep 2026
- Messaging use cases
- Use cases include OTPs, alerts, notifications, promotions, loyalty, and conversational messaging.checked 28 Sep 2026
- MMS support
- Yeschecked 24 Sep 2026
The company
- Company identity
- The page identifies the company as Plivo Inc.checked 28 Sep 2026
- Company scale
- Plivo says it was founded in 2011, handles more than 1 billion API requests per month and serves more than 190 countries.checked 28 Sep 2026
- Founded
- 2011checked 28 Sep 2026
- Headquarters
- Austin, Texas, USAchecked 28 Sep 2026
Money
- Free plan
- Nochecked 24 Sep 2026
- Free trial
- New accounts receive trial credits, with no credit card required.checked 28 Sep 2026
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