Pancake

What Pancake is

Pancake brings customer conversations from multiple channels into one business messaging platform. Teams can assign conversations, organize them with filters and tags, use automatic quick replies, and manage user permissions. The platform also includes CRM, analytics, and order tracking. Businesses can capture orders from conversations and livestreams, then use conversion event data to optimize advertising. Listed connections include Facebook, Instagram, TikTok, Shopee, Lazada, Google Messaging, WhatsApp, Zalo, Line, Tokopedia, and website chat. Pancake provides API access through a public token and webhooks that send real-time event payloads to an HTTPS server. Its website links to apps for iOS and Android, and web and API access are listed. Pancake is based in Hanoi, Vietnam. The paid service has no free plan, but advertises a 14-day free trial with unlimited features. The Small, Standard, and Business plan summaries list platform and user limits, a six-month term, and no support. The maker describes Small for individual businesses and early-stage e-commerce, Standard for SMEs, and Business for companies with many customers.