OpinionX
OpinionX is a web-based market research survey platform for product teams and user researchers studying customer needs, segments, and pricing.
What OpinionX is
OpinionX is a web-based market research survey platform for product teams and user researchers studying customer needs, segments, and pricing. It offers conjoint, MaxDiff, Van Westendorp, Gabor Granger, pairwise comparison, ranked choice, and points-ranking methods. Results can be compared across segments using filters and crosstab tables, with AI-powered persona clustering among the analysis features. Surveys can be exported to Google Sheets, including an aggregated-results sheet that refreshes when a participant is added; edits and deletions in OpinionX do not carry over to that sheet. The Free plan costs nothing and allows 25 participants per survey, unlimited surveys, and all survey methods and analysis features. Analyze costs $900 a year, billed upfront, and allows unlimited participants per survey. Accelerate is available by contacting sales. OpinionX lists web access, a free trial, email and live-chat support across its three tiers, and encryption at rest and in transit.
Good
- Includes conjoint and ranked-choice survey methods.
- Compares results by segment with crosstabs.
- Free plan includes unlimited surveys.
- Exports results to Google Sheets.
- Email and live-chat support listed on all tiers.
Watch out
- Free surveys are limited to 25 participants each.
- Google Sheets does not reflect edits or deletions.
- No ISO 27001 certification or current SOC 2 Type II report.
- Accelerate pricing requires contacting sales.
Who it suits
It suits product teams and user researchers who need advanced survey methods and segment analysis. The Free plan is suited to surveys with no more than 25 participants each.
Verdict
OpinionX combines several survey methods with segment comparisons and persona clustering. Check the per-survey participant limit on Free and the Google Sheets update limitation before choosing a plan.
Plans and prices
From OpinionX's own pricing page, checked 5 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free | Free | 25 participants per survey · unlimited surveys · all survey methods and analysis features · free forever |
| Analyze | $900 a year | unlimited participants per survey · 90 minutes prepaid consulting · remove OpinionX branding · yearly subscription · billed upfront |
| Accelerate | Priced on request | private team folders · advanced security (SAML SSO, 2FA) · external collaborators · 6 hours prepaid consulting · Contact Sales |
The facts
Each one read from OpinionX's own pages, with the date it was checked.
What it does
- Collaboration
- Workspaces include unlimited survey creator seats, and each survey supports up to five editor seats on Free and Analyze; Accelerate lists five or more.checked 5 Oct 2026
- Encryption and hosting
- OpinionX says data is encrypted at rest with AES-256 and in transit with TLS, and hosted on Microsoft Azure and MongoDB Atlas in Ireland.checked 5 Oct 2026
- Enterprise compliance
- Accelerate includes security compliance review, and OpinionX says customized or signed data processing agreements are available to Accelerate customers only.checked 5 Oct 2026
- Export limitation
- The Google Sheets integration does not update the sheet to reflect edits or deletions made to survey data in OpinionX.checked 5 Oct 2026
- Integration
- OpinionX can export survey results to Google Sheets, including an aggregated-results sheet that updates when a participant is added.checked 5 Oct 2026
- Intended users
- OpinionX describes its focus as product teams and user researchers who need advanced research tools to understand customers.checked 5 Oct 2026
- Purpose
- OpinionX is an online market research survey platform for measuring user needs, mapping customer segments, and testing pricing changes.checked 5 Oct 2026
- Research methods
- Its survey methods include conjoint, MaxDiff, Van Westendorp, Gabor Granger, pairwise comparison, ranked choice, and points ranking.checked 5 Oct 2026
- Security access
- OpinionX says limited authorized staff may access survey and account data for support and service operation, with access restricted by business need and logged.checked 5 Oct 2026
- Security certifications
- OpinionX states that it does not hold ISO 27001 certification and does not have a current SOC 2 Type II report.checked 5 Oct 2026
- Segmentation
- Results can be filtered and compared by segment, with crosstab tables and AI-powered persona clustering listed among the analysis features.checked 5 Oct 2026
- Support
- The pricing comparison lists email-based and live-chat technical support on all three tiers; prepaid research consulting is listed as 90 minutes on Analyze and six hours on Accelerate.checked 5 Oct 2026
