OpenAva

OpenAva is a web-based business suite with configurable workspaces and call-tracking tools. It is best suited to startups and agencies looking to bring sales, marketing and client operations together. Its range is a strength, but teams that only need call tracking may be better served by a dedicated tracker.

Overview

OpenAva spans sales, agency management, HR and staffing, real estate, marketing, e-commerce, scheduling and invoicing. That breadth can reduce the need to manage work across separate apps, particularly for smaller organizations. It also makes OpenAva a more expansive system to configure than a call-tracking product alone.

For calls, it offers dynamic number insertion, keyword-level and landing-page tracking, and call recording. Together, those features can help connect marketing activity to inbound calls. The included allowance is limited, however: Starter provides 30 call minutes per month, so businesses with regular call volume should budget for usage beyond the plan.

Key features

Workspaces and customization

The Sales Workspace combines pipelines, deals, contacts, accounts and visual kanban boards. Teams can add custom modules, fields, objects, layouts and workflows. This flexibility is useful when standard CRM structures do not fit a business’s processes, but buyers should be prepared to shape the system around their needs rather than expect a narrow, ready-made call tracker.

Integrations, AI and security

OpenAva says it has 43 integrations, including Stripe, Google Ads, Facebook Ads, Google Analytics, Twilio, Slack, HubSpot, Salesforce, Gmail, Google Calendar, QuickBooks and WhatsApp. That selection spans marketing, communications, CRM and finance, making it more practical as a shared operating system than as an isolated tool.

Agency OS can connect users’ own Claude, OpenAI, Gemini and Leonardo keys without markup. AI allowances differ by plan, so using personal keys and receiving included generations are distinct considerations. OpenAva states that PII and keys are encrypted with AES-256. It claims 99.9% uptime on Cloudflare and global API responses under 100ms; these are company claims, not a substitute for checking whether the service meets a team’s own reliability requirements.

Pricing

OpenAva is freemium, with paid plans starting at $20 per month. The free plan costs nothing and allows one connected account, with templates/designer and CRM basics. It includes no AI, leads or calls, and extra usage requires a prepaid wallet. That makes it a way to explore the basic workspace, not a free call-tracking option.

Starter costs $20 a month, billed $20 today. It includes two connected accounts, 30 text/social AI generations, 100 premium leads and 30 call minutes; extra usage requires a prepaid wallet. It suits a small team with modest needs, but the limited account and call allowances may constrain multi-channel campaigns.

Growth costs $45 a month, billed $45 today, and raises the allowances to six connected accounts, 120 text/social AI generations, 300 premium leads and 150 call minutes. It is the more practical fit for teams with more channels or regular calls, though usage beyond those quotas still requires prepaid wallet funds.

Enterprise costs $150 a month, billed $150 today. It includes 20 connected accounts, 500 text/social AI generations, 1,000 premium leads and 500 call minutes, with wallet or custom prepaid terms. Its larger quotas fit higher-volume teams, but the plan’s connected-account ceiling and included call minutes still matter when forecasting usage.

Additional connected accounts cost $5 per account per month or $10 per month for a three-account pack. OpenAva says users can cancel anytime and export their data for free. There is no free trial, so the free plan is the available starting point before paying.

Platforms

OpenAva is available on the web. It is bilingual in English and Spanish, with support for US and Latin American markets, which may suit teams operating across those language communities.

Who it's for

OpenAva is aimed at startups and agencies that want sales, client work and supporting business functions in one configurable system, with call tracking alongside them. It is a stronger fit for teams willing to use several workspaces than for buyers seeking a dedicated tracker with call volume as the main requirement.

Pros and cons

• Broad set of built-in workspaces: Sales, staffing, marketing, scheduling and invoicing can sit alongside call tracking, which is useful for consolidating operations.
• Flexible structure: Custom modules, fields, objects, layouts and workflows let teams adapt the system to their processes.
• Call attribution features: Dynamic number insertion, keyword-level and landing-page tracking, and call recording cover several ways to relate calls to marketing.
• Free tier has no call allowance: The free plan excludes calls, AI and leads, and caps the account at one connected account.
• Paid call quotas are finite: Starter includes 30 minutes per month, while larger plans also set call-minute and connected-account limits.
• Web-only availability: Teams that need a native mobile or desktop app should consider a platform with broader device support.

Alternatives

For a wider comparison of call-tracking products, see Call Tracking Software.

Choose Dialics if you want an API- and web-based paid option with a free trial rather than OpenAva’s bundled business workspaces. Its Auto SMS replies and Auto record calls are billed by usage, with the supplied examples applying to the USA and international rates varying.

Jet Interactive is worth considering if you need Android, iOS, macOS or Windows support in addition to web and API access. Its pay-per-call tracking number is A$10 a month, with calls charged at 6¢/min.

Consider Nimbata for a focused web and API call-tracking service with a free plan and trial. Its Entry plan is free plus usage and includes online and offline tracking, pre-built marketing reports, a spam filter and one call flow.

Teldrip offers a free plan and trial for web and API users, with a pay-as-you-go Starter option that has no monthly base charge or minimums.

Auditcall may suit teams seeking a free account with unlimited users and teams, all features unlocked and no platform fee or contract; its minutes are pay-as-you-go.

CallScaler has a no-monthly-fee marketplace for buying or selling calls, as well as a Call Tracking plan at $65 a month billed annually, plus usage.

PBXDom is an alternative for buyers who need a broader range of device platforms, including Linux and self-hosted access, and want a phone-system plan with extensions and data retention.

Ringostat offers a paid, per-minute AI Voice Agent with custom scripts, speech recognition, analytics, 24/7 operation and multichannel operation.

Verdict

OpenAva is a good fit for startups and agencies that want configurable business workspaces and marketing-linked call tracking in one web app. Its breadth and customization are the main reasons to choose it; limited free-tier access and paid call-minute quotas are the reasons to look elsewhere if call tracking is the priority or call volume is high.