CallScaler
CallScaler combines call tracking, routing, billing, payouts and call-quality tools for lead-generation businesses and pay-per-call operations.
What CallScaler is
CallScaler combines call tracking, routing, billing, payouts and call-quality tools for lead-generation businesses and pay-per-call operations. It attributes calls to publishers, campaigns, ads and keywords using dedicated numbers and dynamic number insertion. Routing can use call flows, real-time bidding, IVR menus, geographic rules or voicemail. For conversation review, CallScaler offers recordings, transcripts, AI summaries, lead scoring and keyword tracking. Its Pay Per Call plan includes buyer and publisher management, billing, invoicing and a branded public marketplace. Google and Meta ad integrations are listed; the Google Ads integration matches calls with ad clicks using gclid and sends qualifying conversions back to Google Ads. AI assistants including Claude and ChatGPT can connect through MCP. The product is available on the web and via API. Marketplace is listed as a free plan for buying or selling calls. Call Tracking is $65 a month and Pay Per Call is $400 a month, both billed annually and with usage charges; the pricing note says paid access starts at $45/mo and a 7-day trial is available. Phone numbers are currently offered only for the US and Canada.
Good
- Tracks calls by publisher, campaign, ad and keyword.
- Offers multiple routing options, including geographic routing.
- Includes recordings, transcripts and AI summaries.
- Lists Google and Meta ad integrations.
Watch out
- Phone numbers are offered only for the US and Canada.
- Sensitive-data redaction is unavailable on Call Tracking.
- Paid plans include usage charges.
Who it suits
CallScaler suits lead-generation businesses, agencies, local businesses and pay-per-call networks that need call attribution or routing. Its marketplace plan is for buying or selling calls.
Verdict
CallScaler covers call attribution, routing and pay-per-call operations, with a free marketplace option and paid plans billed annually. Geographic phone-number availability and usage charges are worth considering before choosing a plan.
Plans and prices
From CallScaler's own pricing page, checked 8 Oct 2001.
| Plan | Price | What it gives you |
|---|---|---|
| Marketplace | Free | Buy or sell calls · no monthly fee |
| Call Tracking | $65 a month | 3 businesses · 5 users per business · $0.50/mo local numbers · $0.045/min local calls · Billed annually; + usage |
| Pay Per Call | $400 a month | Unlimited businesses and users · real-time bidding · buyer billing · white label · Billed annually; + usage |
The facts
Each one read from CallScaler's own pages, with the date it was checked.
What it does
- Call intelligence
- The platform offers call recordings, transcripts, AI summaries, lead scoring, and keyword tracking.checked 8 Oct 2001
- Geographic availability
- CallScaler says it currently offers phone numbers only for the US and Canada.checked 8 Oct 2001
- Google Ads
- CallScaler says its Google Ads integration matches calls to ad clicks using gclid and sends qualifying conversions back to Google Ads.checked 8 Oct 2001
- Integrations
- The pricing page lists Google and Meta ad integrations, and the product supports connecting Claude, ChatGPT, and other AI assistants through MCP.checked 8 Oct 2001
- Intended users
- The company describes CallScaler as built for lead-generation businesses and pay-per-call networks, including agencies and local businesses.checked 8 Oct 2001
- Pay-per-call
- The Pay Per Call plan includes buyer and publisher management, real-time bidding, billing, invoicing, and a branded public marketplace.checked 8 Oct 2001
- PII feature limit
- Sensitive data redaction for recordings and transcripts is marked unavailable on the Call Tracking plan comparison.checked 8 Oct 2001
- Product
- CallScaler combines call tracking, routing, billing, payouts, and call quality tools for lead generation and pay-per-call operations.checked 8 Oct 2001
- Routing
- Routing options include call flows, real-time bidding, IVR menus, geographic routing, and voicemail.checked 8 Oct 2001
- Security
- White Label provides a custom domain with automatic SSL, branded with the customer's logo, colors, and favicon.checked 8 Oct 2001
- Support
- The company says in-app support is its fastest channel and basic questions typically receive a response within 10 to 20 minutes.checked 8 Oct 2001
- Tracking
- It tracks calls by publisher, campaign, ad, and keyword using dedicated numbers and dynamic number insertion.checked 8 Oct 2001
The company
- Company
- The About page describes CallScaler as a small team of engineers and marketers but does not state a headquarters or founding year.checked 8 Oct 2001
