CallRail
7.8#1 in inbound call tracking softwareFrom $50 a monthAndroidiOSWebAPI
VisitCallRail vs CallScaler
CallScaler
7.4#3 in inbound call tracking softwareFrom $45 a monthFree planWebAPI
VisitWhat both publish
| Fact | CallRail | CallScaler |
|---|---|---|
| API | API access is included in all plans, with additional monthly charges for usage above 1,500 API calls. | The REST API covers calls, analytics, numbers, call flows, voicemails, SMS, forms, webhooks and billing resources. |
| API limits | API keys inherit the creating user's permissions, and account administrators can disable API access or restrict it to admins. | API-key requests are limited to 60 requests per minute per business and support cursor or offset pagination. |
| Call tracking | The service supplies tracking numbers, dynamic attribution, call recording, routing, transcription and analysis. | It assigns tracking numbers to campaigns and sources, supports dynamic number insertion, keyword attribution and call-flow routing. |
| Data retention | The API documentation says communication records are automatically deleted after 25 months. | CallScaler says recordings, transcripts and related data are retained for five years on every plan at no extra cost. |
| Documentation | CallRail provides a public API reference with endpoint parameters, request examples, response schemas, pagination, filtering and webhook guidance. | Documentation is organized into Getting Started, Tracking, Call Flows, Features, Extensions, Account, API and Support sections with quick-start guides. |
| Headquarters | Atlanta, Georgia, United States | Crunchbase lists headquarters in Denver, Colorado, United States. |
| Integrations | CallRail lists integrations including Google Ads, Google Analytics 4, Google Business Profile, HubSpot, Salesforce and Freshpaint. | The pricing page lists Google and Meta ad integrations, and the product supports connecting Claude, ChatGPT, and other AI assistants through MCP. |
| Product | CallRail connects campaigns, conversations, and customers, tracking calls, texts, and forms with attribution. | CallScaler combines call tracking, routing, billing, payouts, and call quality tools for lead generation and pay-per-call operations. |
| Rating on Capterra | 4.5 out of 5 from 173 reviews | 4.5 out of 5 from 2 reviews |
| Rating on G2 | 4.5 out of 5 from 1,835 reviews | 4.5 out of 5 from 2 reviews |
CallRail plans
- Lead Tracking$50 a month
- AI Voice Assistant$95 a month
- Lead Tracking Complete$95 a month
- Voice Assist$95 a month
- Lead Conversion$150 a month
- Lead Conversion Complete$195 a month
CallScaler plans
- MarketplaceFree
- Pro$45 a month
- Call Tracking$65 a month
- Agency$130 a month
- Pay Per Call$400 a month
Pick CallRail if…
CallRail suits businesses looking to connect marketing activity with calls, texts and forms. Its mobile app is relevant to users in the United States and Canada who need call and message access on mobile.
Pick CallScaler if…
CallScaler suits lead-generation businesses, agencies, local businesses and pay-per-call networks that need call attribution or routing. Its marketplace plan is for buying or selling calls.