Olo GDP
Olo GDP is a restaurant-focused customer data platform for collecting, analyzing, and acting on guest information from restaurant systems.
What Olo GDP is
Olo GDP is a restaurant-focused customer data platform for collecting, analyzing, and acting on guest information from restaurant systems. It combines transactional, behavioral, demographic, and offline data into profiles for known and unknown guests. Listed sources include POS, online ordering, loyalty programs, payment processors, reservations, websites and mobile apps, email and SMS, surveys, and reviews. Its machine-learning-powered predictive analytics are intended to help brands understand guest behavior and address churn. Unified data can be sent through Olo Engage and other destinations to inform business, operations, and marketing decisions. Brands can tailor interactions using preferences such as order history, dietary restrictions, visit frequency, and engagement. Olo also lists OpenTable data import for segments, computed properties, campaigns, automations, and reporting, plus a Thanx loyalty integration. Olo describes GDP as purpose-built for restaurant brands and hospitality brands using restaurant-specific data. Pricing is available on request; an account executive can arrange limited-time access following activation, with a custom demo walkthrough after two weeks.
Good
- Combines transactional, behavioral, demographic, and offline data.
- Supports known and unknown guest profiles.
- Includes predictive analytics to help address churn.
- Can activate data through Olo Engage and other destinations.
- Lists OpenTable and Thanx integrations.
Watch out
- Pricing is available only on request.
- Access is arranged through an account executive.
- Limited-time access follows activation.
Who it suits
GDP is aimed at restaurant and hospitality brands that want to combine guest data from restaurant systems and use it for analysis or activation. It may suit teams working with POS, ordering, loyalty, reservations, or marketing data.
Verdict
Olo GDP brings restaurant guest data into unified profiles and supports analytics and activation. Prospective customers need to request pricing or a demo, and the listed trial access is arranged through an account executive.
Plans and prices
From Olo GDP's own pricing page, checked 5 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Olo GDP | Priced on request | Pricing not published; contact sales for a demo |
The facts
Each one read from Olo GDP's own pages, with the date it was checked.
What it does
- Activation
- Unified guest data can be pushed through Olo Engage and other destinations to inform business, operations, and marketing decisions.checked 5 Oct 2026
- Analytics
- GDP provides machine learning powered predictive analytics to help understand guest behavior and proactively address churn.checked 5 Oct 2026
- Audience
- GDP is marketed to restaurant and hospitality brands, and Olo identifies Five Guys and Sonny's BBQ as customers using it.checked 5 Oct 2026
- Availability
- The GDP page offers a demo request and does not list a public download or self-service signup.checked 5 Oct 2026
- Data sources
- Listed sources include POS, online ordering, loyalty programs, payment processors, reservations, websites and mobile apps, email and SMS, surveys, and reviews.checked 5 Oct 2026
- Guest profiles
- It merges transactional, behavioral, demographic, and offline data into unified profiles for known and unknown guests.checked 5 Oct 2026
- Integrations
- Olo says GDP can import OpenTable data for use in segments, computed properties, marketing campaigns, automations, and reporting.checked 5 Oct 2026
- Intended customers
- Olo describes GDP as purpose built for restaurant brands and says hospitality brands use it to work with restaurant specific data sources.checked 5 Oct 2026
- Loyalty integration
- Olo says a Thanx integration lets Engage GDP ingest loyalty data to provide a broader view of guests, including people who are not loyalty members.checked 5 Oct 2026
- Personalization
- Olo says brands can tailor guest interactions based on preferences such as order history, dietary restrictions, visit frequency, and engagement.checked 5 Oct 2026
- Predictive analytics
- Machine learning powered analytics help brands understand acquisition, retention, visit frequency, guest lifetime value, and churn risk.checked 5 Oct 2026
- Product
- GDP is Olo’s restaurant focused customer data platform for collecting, analyzing, and acting on guest data from restaurant systems.checked 5 Oct 2026
- Purpose
- GDP is a restaurant focused customer data platform designed to collect, analyze, and activate guest data in real time.checked 5 Oct 2026
- Security
- Olo's security policy describes encryption of personal information in transit over public networks, data segregation, platform security, disaster recovery, and at least annual program reviews.checked 5 Oct 2026
- Support
- Olo directs new prospects to its sales team and current customers to their Customer Success Manager for information about product features.checked 5 Oct 2026
- Support and sales
- The GDP page directs prospective customers to request a demo or talk to sales.checked 5 Oct 2026
- Unified payment data
- Olo says Olo Pay in store payments, online orders, loyalty, and reservations can feed into a single GDP guest profile.checked 5 Oct 2026
- Unified profiles
- GDP merges transactional, behavioral, demographic, and offline data into guest profiles for known and unknown guests.checked 5 Oct 2026
The company
- Company
- Olo says it was founded in 2005 and describes itself as an open SaaS platform with more than 450 technology partners.checked 5 Oct 2026
- Founded
- 2005checked 28 Sep 2026
- Headquarters
- New York, New York, United Stateschecked 28 Sep 2026
Money
- Trial access
- Olo says an account executive can arrange limited time GDP access following activation, with a custom demo walkthrough after two weeks.checked 5 Oct 2026
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