Meritto Education CRM
Meritto Education CRM manages the student acquisition and enrollment funnel for education organizations, from enquiry capture through admissions and conversi…
What Meritto Education CRM is
Meritto Education CRM manages the student acquisition and enrollment funnel for education organizations, from enquiry capture through admissions and conversion tracking. It brings leads from websites, ads, walk-ins, referrals, WhatsApp and bulk uploads into one system, with verification, deduplication and source tracking. Campaign reporting follows student movement across enquiry, application, payment and enrollment. The platform also supports communication and automated journeys through email, SMS, WhatsApp and AI voice workflows. Mio AI uses student journey context to engage students, prioritize opportunities, guide counselors and surface next actions. Reporting includes more than 70 education-focused dashboards and reports covering campaigns, counselors, pipelines, drop-offs, conversion and velocity. Meritto describes a mobile app for managing enrollments, communications, campaign dashboards, field activities and reports. Listed security measures include SSO, MFA, role-based access, encryption and backups; Meritto states ISO/IEC 27001 and SOC 2 certification.
Good
- Centralizes leads from multiple listed sources.
- Tracks campaign-linked movement through enrollment stages.
- Automates journeys across email, SMS, WhatsApp and AI voice.
- Offers more than 70 education-focused dashboards and reports.
- Plans include implementation support and user training.
Watch out
- Web platform only.
- No free plan.
- SMS is an add-on in listed plans.
Who it suits
It suits higher education, EdTech, coaching and test prep, K-12 schools, preschools, study abroad consultants and channel partners managing student acquisition and enrollment. It may be relevant to teams that need campaign tracking, admissions workflows and counselor reporting.
Verdict
Meritto Education CRM brings lead management, campaign attribution, communications and admissions tracking into an education-focused system. Its listed starting price and lack of a free plan are important considerations for organizations evaluating it.
Plans and prices
From Meritto Education CRM's own pricing page, checked 4 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter Plan | $8,000 a year | Up to 15 users · Up to 50,000 emails · Unlimited contacts · SMS available add-on · $8000 /Yearly |
| Growth Plan | $15,000 a year | Up to 25 users · Up to 200,000 emails · Unlimited contacts · SMS available add-on · $15000 /Yearly |
| Pro Plan | $30,000 a year | Up to 50 users · Up to 500,000 emails · Unlimited contacts · SMS available add-on · $30000 /Yearly |
The facts
Each one read from Meritto Education CRM's own pages, with the date it was checked.
What it does
- AI
- Mio AI uses student journey context to engage students, prioritize opportunities, guide counselors and surface next-best actions.checked 4 Oct 2026
- Campaign attribution
- Campaign reporting connects sources and campaigns to student movement across enquiry, application, payment and enrollment.checked 4 Oct 2026
- Compliance
- Meritto states that it is certified with ISO/IEC 27001 and SOC 2, and follows GDPR practices and practices aligned with India’s DPDP Act.checked 4 Oct 2026
- Engagement automation
- The platform supports communication and automated journeys across email, SMS, WhatsApp and AI voice workflows.checked 4 Oct 2026
- Integrations
- The pricing page lists batch import and export, webhooks, Zapier, API, Stripe payment connection, ERP connection, Facebook and Google Lead Ad connectors, and conversion tag integration.checked 4 Oct 2026
- Intended users
- The product page describes configurations for higher education, EdTech, coaching and test prep, K-12 schools, preschools, study abroad consultants, and channel partners.checked 4 Oct 2026
- Lead management
- The CRM centralizes leads from sources including websites, ads, walk-ins, referrals, WhatsApp and bulk uploads, with verification, deduplication and source tracking.checked 4 Oct 2026
- Mobile access
- Meritto describes a mobile app for managing enrollments, calls, email, SMS, WhatsApp, campaign dashboards, field activities and reports on the go.checked 4 Oct 2026
- Product scope
- Education CRM manages the student acquisition and enrollment funnel, including enquiry capture, lead distribution, counselling, follow-ups, admissions and conversion tracking.checked 4 Oct 2026
- Reporting
- The product page lists 70+ education-ready dashboards and reports, including campaign, counselor, pipeline, drop-off, conversion and velocity reporting.checked 4 Oct 2026
- Security
- Meritto’s security page describes SSO, MFA, role-based access, IP restrictions, audit logs, encryption, masking, data isolation, and AWS-hosted infrastructure with backups and disaster recovery.checked 4 Oct 2026
- Support
- The pricing page includes live ticket support, implementation support, post-implementation user training, and help center and user community access with every package.checked 4 Oct 2026
The company
- Founded
- 2017checked 28 Sep 2026
- Headquarters
- Gurugram, Haryana, Indiachecked 28 Sep 2026
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