Merdot Track
The facts below are what the maker publishes about Merdot Track, checked and dated. Our editors have not written about it yet.
The facts
Each one read from Merdot Track's own pages, with the date it was checked.
What it does
- Alert channels
- webhookchecked 22 Sep 2026
- Alerts
- Smart alerts notify teams when mentions spike or a sensitive topic starts moving.checked 12 Oct 2026
- API
- The Vyuha API can provide mentions, sentiment scores, and topic clusters for custom dashboards, with webhook subscriptions for spike alerts.checked 12 Oct 2026
- Audience
- The product is presented for brands and businesses, agencies and teams, and public or civic teams.checked 11 Oct 2026
- Availability
- The site says the Android app is on Google Play and organisation workspaces are provisioned by Merdot.checked 11 Oct 2026
- Availability and access
- Merdot Track is live on Google Play, while organisation workspaces are provisioned by the Merdot team after users request access.checked 12 Oct 2026
- Dashboards
- Dashboards show sentiment over time, mention volume and spikes, topics, emotions, leading voices, language, and region.checked 12 Oct 2026
- Features
- It includes sentiment and emotion analysis, topic clusters, voice and actor identification, and smart alerts.checked 11 Oct 2026
- Integration
- Merdot says Vyuha exposes mentions, sentiment and topic clusters programmatically, with spike alerts available by webhook; workspaces must first be provisioned by its team.checked 11 Oct 2026
- Intended users
- The product is positioned for brands and businesses, agencies and teams, and public and civic teams.checked 12 Oct 2026
- Languages
- The site says sentiment and language detection cover Indian languages and geographic views reach state and district level.checked 11 Oct 2026
- Languages and geography
- Sentiment and language detection cover Indian languages, and the geographic view reaches state and district level.checked 12 Oct 2026
- Limits
- Organisation workspaces are provisioned by the Merdot team, and the site asks organisations to request access.checked 11 Oct 2026
- News monitoring
- Yeschecked 22 Sep 2026
- Performance
- The site says dashboard views are precomputed and served in under a hundred milliseconds.checked 11 Oct 2026
- Privacy
- Merdot says client data is not used to train shared models without explicit consent and is not sold.checked 11 Oct 2026
- Privacy and compliance
- Merdot describes its posture as aligned with India's Digital Personal Data Protection Act 2023 and says client data is not sold or used to train shared models without explicit consent.checked 12 Oct 2026
- Purpose
- Merdot Track monitors mentions, topics, and public sentiment across social media and news in real time, then supports replies from a shared inbox.checked 12 Oct 2026
- Related messaging
- For outbound email, SMS, and WhatsApp at scale, Merdot says its separate Merdot Connect product works alongside Track.checked 12 Oct 2026
- Security
- Merdot's security page states that its baseline includes AES-256 encryption at rest, TLS 1.3 in transit, role-based access, and workspace-level isolation.checked 12 Oct 2026
- Sentiment
- The product scores mentions for sentiment and emotion and groups related posts into topic clusters.checked 12 Oct 2026
The company
- Company
- Merdot Private Limited is headquartered in Ahmedabad, India, and says it was founded in 2024 and incorporated as a private limited company in 2026.checked 12 Oct 2026
- Founded
- 2024checked 28 Sep 2026
- Headquarters
- Ahmedabad, Gujarat, Indiachecked 28 Sep 2026
Alternatives to Merdot Track
- 1
Brand24
AndroidiOSWebAPI8.2From $249 a month - 2
Brand Intel
Free planWebAPI8.0From $39 a month - 3
dig
Free planWebAPI8.0From $25 a month - 4
Emplifi
AndroidiOSWebAPI8.0From $1,249 a month - 5
KWatch.io
Free planWebAPI7.9From $19 a month - 6
Meltwater Social Listening
AndroidiOSWebAPI7.8