dig
8.0#3 in social media listening softwareFrom $25 a monthFree planWebAPI
Visitdig vs Merdot Track
Merdot Track
6.4#56 in social media listening softwareAndroidWebAPI
VisitWhat both publish
| Fact | dig | Merdot Track |
|---|---|---|
| Dashboards | Users can build custom dashboards covering trends, sentiment, creator behavior and topic distribution. | Dashboards show sentiment over time, mention volume and spikes, topics, emotions, leading voices, language, and region. |
| Intended users | The maker identifies brand and consumer insights teams, strategy leaders, communications and PR teams, agencies, research teams, and public sector teams as users. | The product is positioned for brands and businesses, agencies and teams, and public and civic teams. |
| Privacy | The pricing page says private search data is not used to train models for other customers. | Merdot says client data is not used to train shared models without explicit consent and is not sold. |
| Purpose | dig is a social intelligence platform that surfaces audience reactions and narratives from social content in real time. | Merdot Track monitors mentions, topics, and public sentiment across social media and news in real time, then supports replies from a shared inbox. |
| Security | The Enterprise plan lists SAML SSO, audit logs, a dedicated organization environment and full data isolation, and says customer data is never used for model training. | Merdot's security page states that its baseline includes AES-256 encryption at rest, TLS 1.3 in transit, role-based access, and workspace-level isolation. |
| Sentiment analysis | dig provides context-aware sentiment analysis for tone, topics, creators and changing positive or negative reactions. | Yes |
dig plans
- Pro$25 a month
- FreeFree
- EnterprisePriced on request
Merdot Track plans
No prices published.
Pick dig if…
dig suits brand and consumer insights teams, strategy leaders, communications and PR teams, agencies, research teams and public sector teams. It is also relevant to organizations that want social research findings available through an API or linked back to source posts.
Pick Merdot Track if…
You want what its maker publishes above — check its page for the details.