Mediahawk
Mediahawk is a paid web and API service for call tracking and marketing attribution.
What Mediahawk is
Mediahawk is a paid web and API service for call tracking and marketing attribution. It connects campaigns with calls and leads through Conversion Tracking for website calls, form fills, live chats, click-to-call-back actions, and website email links. User Journey combines visits, calls, forms, and chats into a customer journey. AI-powered Speech Analytics can summarize calls and categorize outcomes, while Sales Matching adds revenue to reports to show which marketing sources produce higher-value phone sales. Listed capabilities include dynamic number insertion, keyword-level tracking, landing-page tracking, call recording, and conversation intelligence. Integrations include Google products, Meta, HubSpot, Salesforce, Microsoft Power BI, and Zapier. Its API can send more than 80 data points, and webhooks provide real-time data. Tracking numbers are available in more than 100 countries. Mediahawk states it is OFCOM, PECR, and ICO registered and Cyber Essentials certified, with multi-factor authentication. Pricing starts at £199/mo, plus call charges and optional add-ons. Onboarding is free.
Good
- Tracks calls, forms, chats, and email links
- Combines interactions into customer journeys
- AI summarizes and categorizes calls
- Integrates with major business platforms
- Provides API and real-time webhooks
Watch out
- No free plan
- Pricing includes call charges and add-ons
- Paid plans start at £199/mo
Who it suits
It suits marketers and organizations that need to connect advertising activity with phone enquiries and other lead actions. The Enterprise plan is described for large businesses seeking extensive analytics and support.
Verdict
Mediahawk brings campaign attribution, call analysis, and revenue matching into one service. Its integrations, international number coverage, and API support larger marketing operations, while subscription and call costs should be planned for.
Plans and prices
From Mediahawk's own pricing page, checked 9 Oct 2001.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | £199,179 a month | 1 dynamic pool or 10 static numbers · unlimited users · Monthly or annually |
| Professional | £299,269 a month | 1 dynamic pool or 10 static numbers · unlimited users · Monthly or annually |
| Enterprise | Priced on request | For large businesses · high call volume rates available · tailored service |
The facts
Each one read from Mediahawk's own pages, with the date it was checked.
What it does
- API and webhooks
- Its API can send more than 80 data points to other systems, and webhooks provide real-time data.checked 9 Oct 2001
- Audience
- The Enterprise plan is described as intended for large businesses seeking enterprise-class analytics and support.checked 9 Oct 2001
- Conversion tracking
- Conversion Tracking covers website calls, form fills, live chats, click-to-call-back, and website email links.checked 9 Oct 2001
- Integrations
- Mediahawk lists integrations including Google products, Meta, HubSpot, Salesforce, Microsoft Power BI, and Zapier.checked 9 Oct 2001
- Number coverage
- Call tracking numbers are available in more than 100 countries.checked 9 Oct 2001
- Onboarding
- Mediahawk says onboarding is free and included in every plan.checked 9 Oct 2001
- Pricing structure
- Pricing includes a monthly subscription, call charges that vary by number type and destination, and optional add-ons.checked 9 Oct 2001
- Product
- Mediahawk provides call tracking and marketing attribution to help marketers understand which campaigns generate calls and leads.checked 9 Oct 2001
- Sales Matching
- Sales Matching adds revenue to reports to identify marketing sources driving higher-value phone sales.checked 9 Oct 2001
- Security
- Mediahawk states it is OFCOM registered and regulated, PECR regulated, ICO registered, and Cyber Essentials certified, and supports multi-factor authentication.checked 9 Oct 2001
- Speech Analytics
- AI-powered Speech Analytics can summarize calls and categorize them by outcome.checked 9 Oct 2001
- Support
- The Client Excellence Programme includes support from onboarding onward; support is also available through a portal, phone, email, and website live chat.checked 9 Oct 2001
- User Journey
- User Journey combines visitors’ visits, calls, form fills, and chats into a customer journey.checked 9 Oct 2001
The company
- Founded
- 2002checked 28 Sep 2001
- Headquarters
- Milton Keynes, England, UKchecked 28 Sep 2001
