MarkUp
MarkUp is a paid review platform for teams and individuals who need feedback tied to specific content.
What MarkUp is
MarkUp is a paid review platform for teams and individuals who need feedback tied to specific content. Collaborators upload websites, images, PDFs, videos, and other files, then share them for review. More than 30 file types are supported. Reviewers can pin comments to locations and annotate directly on the work, while guest reviewers can participate without registering. A Chrome extension creates MarkUps from browser pages and includes screenshots with comments. Integrations are included in every plan; Business and Enterprise provide higher API and SDK capacity for custom integrations. The maker describes Zapier connections, and a Microsoft Teams integration sends feedback updates into a Teams workspace. Pro and Business plans include one workspace, with listed monthly MarkUp allowances from 50 to 600. Enterprise adds SOC II documentation, SSO (SAML), and a custom DPA.
Good
- Supports more than 30 file types
- Guests can review without registration
- Chrome extension captures screenshots
- Integrations included in all plans
- Version history and video proofing
Watch out
- No free plan
- Plans include one workspace
- Storage limit listed as 100 GB
- Additional MarkUps cost $4.00 each in batches
Who it suits
MarkUp suits collaborators reviewing mixed content who want comments anchored to the work. It also fits teams needing guest access, browser capture, or integrations.
Verdict
MarkUp combines contextual annotations, guest participation, and broad file support in a web, extension, and API workflow. Its paid plans and workspace and usage limits should be checked against your review volume.
Plans and prices
From MarkUp's own pricing page, checked 4 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Pro (50 MarkUps/month) | $79 a month | 50 MarkUps/month · unlimited users · 1 workspace · 100GB storage · $79/mo |
| Pro (50 MarkUps) | $79 a month | 50 MarkUps/month · unlimited users · 1 workspace · 100GB storage · 100MB comment attachments · monthly |
| Pro (75 MarkUps/month) | $99 a month | 75 MarkUps/month · unlimited users · 1 workspace · 100GB storage · $99/mo |
| Pro (75 MarkUps) | $99 a month | 75 MarkUps/month · unlimited users · 1 workspace · 200GB storage · monthly |
| Pro (100 MarkUps/month) | $129 a month | 100 MarkUps/month · unlimited users · 1 workspace · 200GB storage · $129/mo |
| Pro (100 MarkUps) | $129 a month | 100 MarkUps/month · unlimited users · 1 workspace · 200GB storage · monthly |
| Business (200 MarkUps) | $499 a month | 200 MarkUps/month · 500GB storage · branding and vanity domain · full Metrics · higher API/SDK capacity · priority support · monthly |
| Business (200 MarkUps/month) | $499 a month | 200 MarkUps/month · unlimited users · 1 workspace · 500GB storage · priority support · $499/mo |
| Business (400 MarkUps/month) | $649 a month | 400 MarkUps/month · unlimited users · 1 workspace · 500GB storage · priority support · $649/mo |
| Business (400 MarkUps) | $649 a month | 400 MarkUps/month · 500GB storage · branding and vanity domain · full Metrics · higher API/SDK capacity · priority support · monthly |
| Business (600 MarkUps/month) | $799 a month | 600 MarkUps/month · unlimited users · 1 workspace · 600GB storage · priority support · $799/mo |
| Business (600 MarkUps) | $799 a month | 600 MarkUps/month · 600GB storage · branding and vanity domain · full Metrics · higher API/SDK capacity · priority support · monthly |
| Pro annual (75 MarkUps) | $990 a year | 75 MarkUps/month · unlimited users · 1 workspace · annual; 2 months free |
| Pro (75 MarkUps/month, yearly) | $990 a year | 75 MarkUps/month · unlimited users · 1 workspace · 100GB storage · $990/yr · 2 months free |
| Pro (100 MarkUps/month, yearly) | $1,290 a year | 100 MarkUps/month · unlimited users · 1 workspace · 200GB storage · $1,290/yr · 2 months free |
| Pro annual (100 MarkUps) | $1,290 a year | 100 MarkUps/month · unlimited users · 1 workspace · annual; 2 months free |
| Business (200 MarkUps/month, yearly) | $4,990 a year | 200 MarkUps/month · unlimited users · 1 workspace · 500GB storage · priority support · $4,990/yr · 2 months free · paid via invoice |
| Business (400 MarkUps/month, yearly) | $6,490 a year | 400 MarkUps/month · unlimited users · 1 workspace · 500GB storage · priority support · $6,490/yr · 2 months free · paid via invoice |
| Enterprise | Priced on request | unlimited MarkUps, users, workspaces and storage · SSO (SAML) · SOC II documentation · dedicated success manager · custom onboarding · custom |
The facts
Each one read from MarkUp's own pages, with the date it was checked.
What it does
- Annotations
- Reviewers can pin comments to content and annotate directly on the work.checked 4 Oct 2026
- API
- The public REST API supports server-side automation, MarkUp management, workspace operations, users and webhooks through bearer API keys.checked 14 Oct 2026
- Automation
- MarkUp's maker describes connecting MarkUp to other apps through Zapier.checked 4 Oct 2026
- Chrome extension
- The Chrome extension creates MarkUps from the browser and attaches an automatic screenshot to each comment.checked 14 Oct 2026
- Documentation depth
- The developer hub includes API references, SDK installation, authentication, events, plugins, theming and resource documentation, with pages updated in September 2026.checked 14 Oct 2026
- File limitation
- Figma files cannot be uploaded directly; the help center recommends exporting them to PDF.checked 14 Oct 2026
- Guest access
- Shared MarkUps can be reviewed by guests without creating an account.checked 14 Oct 2026
- Integrations
- Official integration material documents Slack, Microsoft Teams, Zapier, Loom, Asana, Trello, Basecamp, Mailchimp, Google Sheets, Airtable, Todoist and Notion workflows.checked 14 Oct 2026
- Intended users
- The maker describes Pro as suited to individuals getting started, Business to teams needing control, and Enterprise to large organizations.checked 4 Oct 2026
- Limit: missing workflow features
- A Trustpilot reviewer requested tags and bulk editing, indicating those workflow functions were missing or insufficient for that user.checked 14 Oct 2026
- Limit: pricing increases
- Trustpilot complaints describe increases from about $29 monthly to $79 and higher tiers, sometimes characterized as 280% to 350% increases without matching new features.checked 14 Oct 2026
- Limits
- The pricing page lists one workspace for Pro and Business, with monthly allowances of 50–100 and 200–600 MarkUps respectively.checked 4 Oct 2026
- Limit: Shopify previews
- A Shopify community report says MarkUp did not work well with Shopify preview URLs.checked 14 Oct 2026
- No self-hosting
- The official offering is a hosted web service with browser SDK and API documentation; its terms describe Ceros-operated service code rather than a self-hosted package.checked 14 Oct 2026
- Notable news
- Ceros announced on January 20, 2022 that it acquired Northern Ireland visual-commenting company Oroson; the announcement said MarkUp had surpassed 200,000 users.checked 14 Oct 2026
- Notifications
- The Microsoft Teams integration sends MarkUp feedback updates into a Teams workspace.checked 4 Oct 2026
- Overages
- Additional MarkUps can be purchased in batches of 10 at $4.00 per MarkUp.checked 4 Oct 2026
Where it runs
- Browser extension
- The Chrome extension creates MarkUps from the browser and automatically includes screenshots with comments.checked 4 Oct 2026
- Browser support
- MarkUp works in current Firefox, Safari and Edge browsers, while Chrome is recommended for extension use and automatic screenshots.checked 14 Oct 2026
The company
- Company headquarters and size
- Crunchbase lists New York, New York headquarters and 11–50 employees for MarkUp Inc.checked 14 Oct 2026
- Company legal name
- Crunchbase lists MarkUp Inc. as an active, private, for-profit company.checked 14 Oct 2026
- Company ownership
- MarkUp's privacy policy identifies Ceros, Inc. as the publisher and the homepage says the product is built by Ceros.checked 14 Oct 2026
- Maker facts
- LinkedIn lists Ceros as privately held, founded in 2012, headquartered in New York and employing 201–500 people.checked 14 Oct 2026
Money
- Limit: free-tier removal
- Reviewers complain that free and small-business tiers were removed and that the resulting single-user entry price is unsuitable for freelancers.checked 14 Oct 2026
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