Marchex
Marchex provides conversation intelligence, call tracking and attribution, and business text messaging for organizations.
What Marchex is
Marchex provides conversation intelligence, call tracking and attribution, and business text messaging for organizations. Its platform analyzes customer conversations to produce call analytics, summaries, and recommendations that can help teams identify sales and customer experience issues. Conversation Intelligence can identify customer intent and outcomes, track performance against goals and benchmarks, and alert teams to missed sales or reputation risks. Marchex says its proprietary AI was trained on hundreds of millions of conversations. Dynamic number insertion and multichannel attribution connect calls with marketing campaigns and channels. Businesses can use Marchex-managed tracking numbers or submit their own conversations through the UI, API, or native integrations without porting numbers or changing platforms. Marchex Sonar supports SMS messaging, automated campaigns, response tracking, and CRM integration. Listed integrations include Salesforce, HubSpot, RingCentral, Zapier, and Google Analytics. REST APIs and webhooks cover call, text, and AI capabilities, including near-real-time attribution events. Marchex lists a 30-day free trial of Marketing Edge with onboarding, training, and online guides. Pricing is available on request.
Good
- Connects calls to campaigns through dynamic number insertion.
- Tracks keywords and landing pages.
- Supports businesses’ own conversation data.
- Sonar includes SMS campaigns and response tracking.
- Provides REST APIs and webhooks.
Watch out
- Pricing is available on request.
- A 30-day trial is specified for Marketing Edge.
Who it suits
Marchex suits businesses in automotive, home services, healthcare, real estate, and advertising or media that want to analyze customer conversations or attribute calls to campaigns.
Verdict
Marchex combines conversation analysis, call attribution, messaging, and integration options for business teams. The listed trial applies to Marketing Edge, while pricing for the platform is available by request.
The facts
Each one read from Marchex's own pages, with the date it was checked.
What it does
- API
- Marchex provides REST APIs and webhooks for call, text, and AI capabilities, including near-real-time attribution events.checked 9 Oct 2026
- API and webhooks
- Marchex says its integrations include APIs and webhooks for configuring real-time workflows.checked 9 Oct 2026
- Bring Your Own Conversations
- Customers can evaluate their conversation data through the UI, API, or native integrations without porting phone numbers or switching platforms.checked 9 Oct 2026
- Call attribution
- Marchex uses dynamic number insertion and multichannel attribution to connect calls with marketing campaigns and channels.checked 9 Oct 2026
- Call data
- Businesses can use Marchex-managed tracking numbers or send their own customer conversations for analysis.checked 9 Oct 2026
- Conversation analysis
- Marchex says its platform uses proprietary AI trained on hundreds of millions of conversations.checked 9 Oct 2026
- Conversation analytics
- The platform provides call analytics, conversation summaries, and recommendations to help teams identify sales and customer experience issues.checked 9 Oct 2026
- Conversation insights
- Conversation Intelligence can identify customer intent and outcomes, track performance against goals and benchmarks, and alert teams to missed sales or reputation risks.checked 9 Oct 2026
- Core products
- Its product areas include conversation intelligence, call tracking and attribution, business text messaging, and Bring Your Own Conversations.checked 9 Oct 2026
- Industries
- Marchex identifies automotive, home services, healthcare, real estate, and advertising and media among the industries it serves.checked 9 Oct 2026
- Integrations
- Marchex lists integrations including Salesforce, HubSpot, RingCentral, Zapier, and Google Analytics.checked 9 Oct 2026
- Security
- Marchex says it supports compliant data handling and secure data encryption, and its privacy policy describes SSL encryption for sensitive data in transit submitted to its site.checked 9 Oct 2026
- Support
- The migration document says the Marchex Customer Success team provides onboarding and training.checked 9 Oct 2026
- Text messaging
- Marchex Sonar supports personalized SMS campaigns, marketing attribution, workflow automation, and CRM integrations.checked 9 Oct 2026
- What it does
- Marchex analyzes customer conversations with AI to provide insights, recommendations, and actions intended to grow revenue.checked 9 Oct 2026
- Who it serves
- Marchex describes solutions for automotive, home services, healthcare, real estate, and advertising and media businesses.checked 9 Oct 2026
The company
- Company history
- Marchex says it was founded in 2003 and has been a public company since 2004.checked 9 Oct 2026
- Founded
- Marchex says it was founded in 2003.checked 9 Oct 2026
- Headquarters
- Marchex's privacy policy lists its contact address in Seattle, Washington.checked 9 Oct 2026
Money
- Trial
- Marchex advertises a 30-day free trial of Marketing Edge that includes onboarding, training, and access to online guides.checked 9 Oct 2026
