
CallRail
7.8#1 in inbound call tracking softwareFrom $50 a monthAndroidiOSWebAPI
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| Fact | CallRail | Marchex |
|---|---|---|
| API | API access is included in all plans, with additional monthly charges for usage above 1,500 API calls. | Marchex provides REST APIs and webhooks for call, text, and AI capabilities, including near-real-time attribution events. |
| Call attribution | Call Tracking attributes calls and texts to marketing campaigns and provides lead journey insights. | Marchex uses dynamic number insertion and multichannel attribution to connect calls with marketing campaigns and channels. |
| Founded | 2011 | Marchex says it was founded in 2003. |
| Headquarters | Atlanta, Georgia, United States | Marchex's privacy policy lists its contact address in Seattle, Washington. |
| Integrations | CallRail lists integrations including Google Ads, Google Analytics 4, Google Business Profile, HubSpot, Salesforce and Freshpaint. | Marchex lists integrations including Salesforce, HubSpot, RingCentral, Zapier, and Google Analytics. |
| Security | CallRail states that it has SOC 2 compliance and publishes HIPAA and GDPR materials. | Marchex says it supports compliant data handling and secure data encryption, and its privacy policy describes SSL encryption for sensitive data in transit submitted to its site. |
| Support | The help center contains feature-specific articles covering call recording, downloads, deletion, playback and troubleshooting. | The migration document says the Marchex Customer Success team provides onboarding and training. |
No prices published.
CallRail suits businesses looking to connect marketing activity with calls, texts and forms. Its mobile app is relevant to users in the United States and Canada who need call and message access on mobile.
Marchex suits businesses in automotive, home services, healthcare, real estate, and advertising or media that want to analyze customer conversations or attribute calls to campaigns.