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CallRail vs Marchex

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CallRail

7.8#1 in inbound call tracking softwareFrom $50 a month
AndroidiOSWebAPI
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What both publish

FactCallRailMarchex
APIAPI access is included in all plans, with additional monthly charges for usage above 1,500 API calls.Marchex provides REST APIs and webhooks for call, text, and AI capabilities, including near-real-time attribution events.
Call attributionCall Tracking attributes calls and texts to marketing campaigns and provides lead journey insights.Marchex uses dynamic number insertion and multichannel attribution to connect calls with marketing campaigns and channels.
Founded2011Marchex says it was founded in 2003.
HeadquartersAtlanta, Georgia, United StatesMarchex's privacy policy lists its contact address in Seattle, Washington.
IntegrationsCallRail lists integrations including Google Ads, Google Analytics 4, Google Business Profile, HubSpot, Salesforce and Freshpaint.Marchex lists integrations including Salesforce, HubSpot, RingCentral, Zapier, and Google Analytics.
SecurityCallRail states that it has SOC 2 compliance and publishes HIPAA and GDPR materials.Marchex says it supports compliant data handling and secure data encryption, and its privacy policy describes SSL encryption for sensitive data in transit submitted to its site.
SupportThe help center contains feature-specific articles covering call recording, downloads, deletion, playback and troubleshooting.The migration document says the Marchex Customer Success team provides onboarding and training.

CallRail plans

  • Lead Tracking$50 a month
  • AI Voice Assistant$95 a month
  • Lead Tracking Complete$95 a month
  • Voice Assist$95 a month
  • Lead Conversion$150 a month
  • Lead Conversion Complete$195 a month

Marchex plans

No prices published.

Pick CallRail if…

CallRail suits businesses looking to connect marketing activity with calls, texts and forms. Its mobile app is relevant to users in the United States and Canada who need call and message access on mobile.

Pick Marchex if…

Marchex suits businesses in automotive, home services, healthcare, real estate, and advertising or media that want to analyze customer conversations or attribute calls to campaigns.

Charts they share