Loops
Loops is an email platform for SaaS teams covering marketing, product, lifecycle, and transactional email.
What Loops is
Loops is an email platform for SaaS teams covering marketing, product, lifecycle, and transactional email. It supports automated workflows for onboarding, activation, upgrades, and winback messages, as well as saved audience segments and filters based on contact properties. Themes and reusable components let teams set email colors, type, and spacing. The platform also includes A/B testing and measurement that shows which emails lead to upgrades, lower churn, and added revenue. Loops lists 20 native integrations, including Webhooks, Supabase, Clerk, Zapier, Framer, Make, Segment, Webflow, Stripe, PostHog, and Auth0. Its homepage also shows a contacts API and resources for Node, Next.js, Ruby, PHP, Nuxt.js, and Laravel. The free plan allows 1,000 subscribed contacts and 4,000 sends in a rolling 30-day window, with Loops branding on outgoing email. Paid plans include unlimited sends and full feature access; the 1,001–5,000 contact tier costs $49 a month, billed monthly.
Good
- Automates onboarding, activation, upgrades, and winback email.
- Includes audience segmentation and A/B testing.
- Reusable themes control email colors, type, and spacing.
- Free plan includes all features.
- Lists 20 native integrations.
Watch out
- Free plan is limited to 1,000 subscribed contacts.
- Free plan allows 4,000 sends per rolling 30 days.
- Outgoing free-plan email includes Loops branding.
Who it suits
Loops suits SaaS teams that need marketing, lifecycle, product, or transactional email alongside audience segments and automated workflows. The free tier may fit teams with up to 1,000 subscribed contacts and 4,000 sends per rolling 30 days.
Verdict
Loops brings email workflows, audience tools, and testing together for SaaS teams. Check the free tier’s contact and sending limits against your audience before moving to paid pricing.
Plans and prices
From Loops's own pricing page, checked 11 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free | Free | Up to 1,000 subscribed contacts · 4,000 sends per rolling 30 days · all features · Loops footer |
| 1,001–5,000 contacts | $49 a month | 1,001–5,000 subscribed contacts · unlimited sends · full feature access · Monthly |
| 5,001–10,000 contacts | $99 a month | 5,001–10,000 subscribed contacts · unlimited sends · full feature access · Monthly |
| 10,001–15,000 contacts | $149 a month | 10,001–15,000 subscribed contacts · unlimited sends · full feature access · Monthly |
| 15,001–25,000 contacts | $199 a month | 15,001–25,000 subscribed contacts · unlimited sends · full feature access · Monthly |
| 25,001–50,000 contacts | $249 a month | 25,001–50,000 subscribed contacts · unlimited sends · full feature access · Monthly |
| 50,001–100,000 contacts | $399 a month | 50,001–100,000 subscribed contacts · unlimited sends · full feature access · Monthly |
| 100,001–150,000 contacts | $599 a month | 100,001–150,000 subscribed contacts · unlimited sends · full feature access · Monthly |
| 150,001–200,000 contacts | $799 a month | 150,001–200,000 subscribed contacts · unlimited sends · full feature access · Monthly |
| 200,001–300,000 contacts | $1,199 a month | 200,001–300,000 subscribed contacts · unlimited sends · full feature access · Monthly |
| 300,001–400,000 contacts | — | 300,001–400,000 contacts |
| 400,001–500,000 contacts | — | 400,001–500,000 contacts |
The facts
Each one read from Loops's own pages, with the date it was checked.
What it does
- A/B testing
- Yeschecked 20 Sep 2026
- API and SDKs
- The homepage shows a contacts API and links to Node, Next.js, Ruby, PHP, Nuxt.js, and Laravel resources.checked 11 Oct 2026
- Audience segmentation
- Yeschecked 20 Sep 2026
- Audience tools
- Loops supports saved audience segments and filters based on contact properties.checked 11 Oct 2026
- Deliverability
- Loops says its team reviews sending and that hard bounces and spam complaints are suppressed automatically.checked 11 Oct 2026
- Email automation
- Yeschecked 20 Sep 2026
- Email design
- Themes and reusable components let users set brand colors, type, and spacing for emails.checked 11 Oct 2026
- Enterprise
- Enterprise pricing is custom, with custom contracts, SLAs, and dedicated support available.checked 11 Oct 2026
- Integrations
- The homepage lists integrations including Webhooks, Supabase, Clerk, Zapier, Framer, Make, Segment, Webflow, Stripe, PostHog, and Auth0.checked 11 Oct 2026
- Measurement
- The site says users can see which emails lead to upgrades, lower churn, and added revenue.checked 11 Oct 2026
- Native integrations
- 20checked 20 Sep 2026
- Paid from
- 49checked 20 Sep 2026
- Product
- Loops is an email sending platform for SaaS teams covering marketing, product, lifecycle, and transactional email.checked 11 Oct 2026
- Subscriber limit
- 5000checked 20 Sep 2026
- Trust
- The site links to a trust center labeled SOC 2.checked 11 Oct 2026
- Workflows
- Users can set up lifecycle workflows for onboarding, activation, upgrades, and winback emails.checked 11 Oct 2026
The company
- Company
- The about page says Loops is building an email platform for software companies and is a Y Combinator company.checked 11 Oct 2026
- Maker
- The about page identifies Chris Frantz and Adam Kaczmarek as founders.checked 11 Oct 2026
Money
- Free plan
- Yeschecked 20 Sep 2026
- Free plan limit
- The free plan allows 1,000 subscribed contacts and 4,000 sends in any rolling 30-day window, with Loops branding on outgoing email.checked 11 Oct 2026
- Paid plan terms
- Paid plans include unlimited sends, transactional email to non-audience recipients, and full feature access.checked 11 Oct 2026
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