Loops
7.1#34 in email marketing softwareFrom $49 a monthFree planWebAPI
VisitLoops vs Mailchimp
What both publish
| Fact | Loops | Mailchimp |
|---|---|---|
| A/B testing | Yes | A/B testing is offered for testing and optimizing email campaigns. |
| Audience segmentation | Yes | Yes |
| Email automation | Yes | Yes |
| Free plan | Yes | Yes |
| Integrations | The homepage lists integrations including Webhooks, Supabase, Clerk, Zapier, Framer, Make, Segment, Webflow, Stripe, PostHog, and Auth0. | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. |
| Native integrations | 20 | 300 |
Loops plans
- FreeFree
- 1,001–5,000 contacts$49 a month
- 5,001–10,000 contacts$99 a month
- 10,001–15,000 contacts$149 a month
- 15,001–25,000 contacts$199 a month
- 25,001–50,000 contacts$249 a month
Mailchimp plans
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
Pick Loops if…
Loops suits SaaS teams that need marketing, lifecycle, product, or transactional email alongside audience segments and automated workflows. The free tier may fit teams with up to 1,000 subscribed contacts and 4,000 sends per rolling 30 days.
Pick Mailchimp if…
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.