Loop & Tie

Loop & Tie is a choice-based gifting platform for teams and individuals who want recipients to select their own gift or donate the value to charity. Its recipient choice and campaign tools are compelling for relationship-focused gifting, though shipping charges and plan limits deserve attention.

Overview

Senders choose a collection, tailor the gifting experience, then send an invitation using only the recipient’s email address. Recipients pick an item or direct the gift to charity. That choice can make a gift feel more personal without requiring the sender to know someone’s preferences in advance.

Unredeemed gifts expire after three months by default, with an option for the sender to set an earlier deadline. If a gift expires or is canceled, its value returns to the sender’s account as Loop & Tie credit. That avoids losing the gift value, but it does mean the recipient must act before the deadline.

Key features

Collections, kits, logos, email designs and gift messages can be customized, with options dependent on subscription level. Campaign automation supports recurring or organized gifting workflows; the Free plan also includes API access for basic integration needs. Teams with more advanced branding or integration requirements should weigh the paid tiers against their custom-pricing structure.

Integration options span Salesforce for sales, HubSpot, Marketo and Pardot for marketing, and Workday, Okta and JustWorks for HR. Loop & Tie says it supports more than 60 HRIS platforms, including Rippling, Bamboo, ADP, TriNet, Sage HR and Paychex, which makes it relevant to employee-recognition programs as well as customer outreach.

The company says it sequesters twice the carbon emitted by each shipped gift and uses recyclable or biodegradable packaging. It also says account- and gift-support inquiries receive a response in under 24 hours, excluding weekends and holidays. Its privacy policy covers collection, storage and sharing of personal data across its websites, mobile applications and other services.

Pricing

Loop & Tie uses a freemium model. Loop & Tie Free costs nothing, billed $0/year, and includes one user, API access and a $5/gift flat-rate shipping charge. It suits an individual or a team evaluating basic gifting, but per-gift shipping is a meaningful cost to account for.

Loop & Tie Essentials is custom pricing, billed $500/year, for 3 users and 3 teams with free shipping. This is the more practical step up for a small team sending gifts regularly, especially where shipping charges would otherwise accumulate. Loop & Tie Premium is custom pricing, billed $5,000/year, with unlimited users, 5 teams and priority support; its higher annual commitment is best reserved for broader programs that need more seats and faster support.

Build Your Own has custom pricing and custom structures and permissions, with 3 users and 5 teams. It is aimed at organizations whose access model does not fit the standard tiers, rather than buyers seeking a simple published price.

Platforms

Loop & Tie is available on web and through an API. Global shipping scope broadens its usefulness for distributed recipients, while Free-plan API access offers a route to basic integrations without moving immediately to a paid plan.

Who it's for

Loop & Tie is best suited to B2B marketing, sales and customer-service teams that send gifts as part of campaigns, and to individuals who want recipients to choose for themselves. HR teams can also benefit from the stated HRIS coverage. It is less suited to buyers who need a fixed, fully published subscription price or want to avoid shipping charges on a free plan.

Pros and cons

• Pros: Recipient choice includes a charity option, reducing the risk of sending an unwanted item.
• Pros: Expired or canceled gifts return to the sender as credit, preserving value for another use.
• Pros: A free tier includes API access, and paid tiers add seats, teams, free shipping or priority support.
• Cons: The Free plan charges $5/gift for flat-rate shipping, so free access does not mean shipping is free.
• Cons: Essentials, Premium and Build Your Own have custom pricing, making plan-cost comparisons harder.
• Cons: Recipients face a three-month default redemption window, though senders can set an earlier expiry.

Alternatives

Browse the Sales Gifting Software category to compare more options. Consider Imprint Engine if you want free campaigns for one-time or fixed use with a single portal seat; fulfillment and shipping are billed per shipment. Merch.com may suit teams that want free platform use across API, web and extension, while paying separately for products, storage and fulfillment.

Avail is worth considering when project planning, order tracking, product sourcing, swag stores and inventory reporting matter more than recipient-choice gifting. CorporateGift offers a free single-user Starter tier with automated campaigns and physical or eGift sending, but eGifting carries a 10% sending fee and custom eGift collections have a $499 setup fee.

Goody may fit teams prioritizing unlimited gift sends in the US, UK and Canada, or bulk sends to 1,000+ recipients at once, on its free Starter plan. Postal is another free option for one individual user, with unlimited US sending and payment only for accepted gifts.

SwagUp may be a better fit for swag operations that value unlimited mockups, free assembly and a dedicated swag expert on its free-to-start Basic plan. Giftbit offers free reward-program management without subscription, platform or minimum fees; its model charges reward face value and a 2.9% credit-card funding fee.

Verdict

Choose Loop & Tie if your team wants campaign-oriented gifting that lets recipients choose a product or charity, with broad HRIS connections and a free API entry point. Its strongest case is flexibility for sender and recipient alike; look elsewhere if predictable published subscription pricing or avoiding per-gift shipping charges is more important.