GiftM

Overview

GiftM is a business platform for issuing gift cards, running rewards catalogues, and building loyalty programs into business workflows. It is best suited to organizations that need those capabilities connected rather than handled as separate tools. Its breadth and large-batch support are compelling, but the free tier is limited to sandbox access.

Businesses can issue digital and physical gift cards, upload recipient lists in bulk, schedule delivery, and use branded checkout pages. A batch can include up to 50,000 recipients, giving large campaigns room to scale. Recipients can choose from a catalogue of more than 600 brands, which also supports custom and private-label offers. That range suits varied reward programs, though organizations should confirm custom-priced production terms before planning a rollout.

Key features

Campaigns and loyalty

The loyalty engine combines points, tiered membership, rule-based campaigns, and gift card redemption. Together with campaign automation and branded packages, these features suit teams running continuing reward programs as well as one-off sends. The catalogue’s custom and private-label options can support a distinct brand experience; teams that need to understand setup effort or offer-level costs should settle those details before committing.

Business integrations

GiftM offers a REST API, signed webhooks, OpenAPI 3.1 documentation, a Postman collection, and an official PHP SDK. That is a useful foundation for technical teams connecting rewards to apps, fintech platforms, HRMS, CRM, ERP, or other enterprise workflows. Node and Python clients are described as on the way, so teams depending on those clients should plan around the available integration options instead.

Security and compliance

GiftM describes a SHA-256 hash-chained audit ledger, tenant-specific settings and encryption keys, signed webhooks, and fraud checks. Its platform page also lists RBI PPI guidelines, IRP-compliant e-invoicing, and data export and erasure capabilities for DPDP and GDPR. These are relevant controls for organizations assessing a rewards platform in regulated or privacy-conscious workflows; buyers should verify that the implementation meets their own requirements.

Pricing

GiftM uses a freemium model, but its free option is a sandbox tier rather than a production plan. Free sandbox tier: free, with sandbox access and tier-based API rate limits. It gives teams a way to work in a sandbox, but the stated terms do not position it as a live campaign plan.

Starter: custom pricing. Since the free tier is sandbox-only, organizations planning production distribution should ask about the Starter terms, including applicable usage limits, before choosing GiftM.

Platforms

GiftM supports Android, iOS, web, and API access. That mix can serve organizations integrating rewards into mobile apps or web workflows, while the API gives technical teams a route to connect other systems.

Who it's for

GiftM identifies enterprises and HR teams, marketing teams, banks and fintechs, retail brands, e-commerce businesses, and loyalty platforms as target users. Its combination of large gift-card batches, a broad catalogue, and loyalty features is most relevant to organizations running structured programs across teams or systems. A small team seeking a simple, transparently priced production gifting tool may prefer to compare alternatives before requesting custom pricing.

The company is Giftm Technologies Private Limited, with a registered address in Thane, Maharashtra, India. GiftM lists 24/7 phone support at +91 72080 65025.

Pros and cons

• Large campaign capacity: batches of up to 50,000 recipients suit high-volume distribution.
• Broad reward and loyalty toolkit: more than 600 brands, custom and private-label offers, recipient choice, points, tiers, and rule-based campaigns cover multiple program needs.
• Integration options: REST API, signed webhooks, OpenAPI 3.1, Postman collection, and an official PHP SDK give technical teams concrete connection paths.
• Free tier is sandbox-only: it does not provide a stated production plan for organizations ready to launch.
• Production pricing and limits require a quote: the Starter plan has custom pricing, with no stated pricing or limits to compare upfront.

Alternatives

For a broader comparison, browse Sales Gifting Software. Choose Imprint Engine instead if its free plan’s single IEX portal seat, one-time or fixed-use campaigns, and per-shipment fulfillment and shipping fit your needs. Kotis Swag Platform is an alternative for organizations meeting its $500k/year swag-spend threshold and seeking its stated inventory, setup, and support terms.

Loop & Tie may suit a solo user who wants free gifting with a $5-per-gift flat shipping rate, or a team that can use its Essentials plan’s three users and three teams with free shipping. Consider Merch.com if free platform use works for you and you are prepared to pay separately for products, storage, and fulfillment. Avail is another option for buyers who want its free plan’s project planning, order tracking, sourcing, DAM, swag stores, and inventory tools.

CorporateGift may fit a single user seeking physical and eGift sending with automated campaigns, provided its 10% eGifting sending fee and $499 custom eGift collection setup fee work for the program. Goody is worth considering for unlimited gift sends in the US, UK, and Canada, including sends to up to 1,000 recipients at once. Postal offers a free plan for one individual user with unlimited US sending, charging only for gifts recipients accept.

Verdict

GiftM is a strong fit for organizations that want gift-card distribution, a broad rewards catalogue, and loyalty features connected to business workflows. Its standout advantages are campaign scale and integration options; its principal drawback is that the free tier is only a sandbox and production pricing requires a quote. Choose it when that combination matches an enterprise or program-level need, and look elsewhere if you need transparent, ready-to-use production pricing.