SwagUp
SwagUp is a web platform for creating branded merchandise and kits for employees, customers, and events.
What SwagUp is
SwagUp is a web platform for creating branded merchandise and kits for employees, customers, and events. It covers sourcing, custom design, assembly, warehousing, and shipping. Recipients can choose items through branded redeem pages or receive products from inventory through auto-ship pages; neither option requires them to have a SwagUp account. Branded shops let recipients pay with a card, points, or shop credit. Native HRIS connections can automate gifts for onboarding and milestones, while Zapier connects to 3,000+ apps. Teams can require manual approval for automations and limit the data fields shared between platforms. SwagUp offers a free plan and a trial. Paid plans are Silver at $99 a month, Gold at $499 a month, and Platinum at $999 a month, each billed monthly on an annual plan.
Good
- Redeem pages let recipients choose merchandise.
- Shops accept cards, points, or shop credit.
- HRIS integrations automate employee milestones.
- Automations can require manual approval.
- Global fulfillment is listed.
Watch out
- Paid plans are billed on annual plans.
- Each additional app integration costs $150 per month or $1,500 per year.
- The platform is listed for web.
Who it suits
SwagUp suits organizations that need branded merchandise, employee rewards, or event kits, from startups to enterprise teams. It may also fit teams seeking automated swag distribution and recipient choice.
Verdict
SwagUp combines merchandise sourcing and fulfillment with tools for recipient choice, branded shops, and milestone-based automation. Check the plan and integration costs against the scale of your program.
Plans and prices
From SwagUp's own pricing page, checked 3 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Basic | Free | Platform access · dedicated swag expert · unlimited mockups · free assembly · 1x Rewards · Redeem + Zapier · Free to start |
| Silver | $99 a month | All Basic features · free samples · extended catalog · third-party storage · 2x Rewards · 50% expedited discount · 5% shipping off · 20% storage off · Annual plan, paid monthly |
| Gold | $499 a month | All Silver features · 3% off swag · free expedited production · Shop access · integrations · 3x Rewards · 10% Shipping off · 50% storage off · Annual plan, paid monthly |
| Platinum | $999 a month | All Gold features · 5% off swag · dedicated design team · gift card access · shipping insurance · global fulfillment · 4x Rewards · free storage · Annual plan, paid monthly |
The facts
Each one read from SwagUp's own pages, with the date it was checked.
What it does
- Audience
- The company says it serves startups preparing new-hire kits through enterprise teams running global swag programs.checked 3 Oct 2026
- Corporate relationship
- The company says SwagUp is powered by BDA, and its site footer identifies Bensussen Deutsch & Associates, LLC.checked 3 Oct 2026
- Integration controls
- Automations can require manual approval, and users can limit which data fields are exchanged between platforms.checked 3 Oct 2026
- Integrations
- Native HRIS integrations automate swag for onboarding, anniversaries, birthdays, and custom milestones, while Zapier connects SwagUp to 3,000+ apps.checked 3 Oct 2026
- Product
- SwagUp is a custom swag platform for designing, packing, and shipping branded merchandise and swag kits for employees, customers, and events.checked 3 Oct 2026
- Recipient access
- Recipients do not need a SwagUp account to receive direct sends or use redeem links.checked 3 Oct 2026
- Redeem pages
- Recipients can use shared branded redeem pages to enter details and choose items; auto-ship pages send items directly from inventory.checked 3 Oct 2026
- Services
- The company says it handles product sourcing, custom design, assembly, warehousing, and shipping.checked 3 Oct 2026
- Support
- SwagUp offers a dedicated swag expert on its membership plans and invites customers to book a demo or contact support.checked 3 Oct 2026
- Swag shops
- SwagUp Shops are branded self-serve storefronts for teams, customers, and events, and recipients can pay with a card, points, or shop credit.checked 3 Oct 2026
The company
- Company history
- SwagUp says it set out to build its company in May 2017.checked 3 Oct 2026
- Founded
- 2017checked 28 Sep 2026
Money
- Integration cost
- One native integration is included with a membership, nonmembers can connect one integration free for 30 days, and each additional app costs $150 per month or $1,500 per year.checked 3 Oct 2026
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