Loomly
Loomly is a social media management platform for coordinating activity across Instagram, LinkedIn, Facebook, TikTok, YouTube, Threads, Google Business Profil…
What Loomly is
Loomly is a social media management platform for coordinating activity across Instagram, LinkedIn, Facebook, TikTok, YouTube, Threads, Google Business Profile, Pinterest, and Snapchat. It runs on the web, iOS, and Android. The platform includes a social inbox, approval workflows, and advanced analytics for handling conversations, reviewing content, and assessing performance. The Starter plan includes 12 social accounts, three users, and unlimited calendars for $65 a month, billed monthly. Beyond costs $332 a month, billed monthly, and includes 60 social accounts, unlimited users, and unlimited calendars. Loomly also lists a starting price of $49/mo when billed annually and offers a 7-day trial. There is no free plan. The maker, Loomly, was founded in 2015. Plan limits vary, so teams should match the account and user allowances to their needs before choosing a tier.
Good
- Supports nine listed social networks
- Includes a social inbox and approval workflow
- Advanced analytics are included
- Runs on web, iOS, and Android
Watch out
- No free plan
- Starter allows three users
- Starter costs $65 a month, billed monthly
Who it suits
Loomly suits social media managers and teams coordinating publishing, review, inbox activity, and analytics across its supported networks. Starter is sized for three users and 12 accounts; larger teams can consider Beyond or Enterprise.
Verdict
Loomly brings social account management, approvals, inbox work, and analytics together across its supported networks. Compare plan limits and billing terms, since there is no free tier and listed monthly plan prices vary.
Plans and prices
From Loomly's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | $65 a month | 12 social accounts · 3 users · unlimited calendars · limited monthly AI usage · 2 social-listening uses per month · Per month, billed monthly |
| Beyond | $332 a month | 60 social accounts · unlimited users · unlimited calendars · extended monthly AI usage · 5 social-listening uses per month · custom branding · custom roles and workflows · Per month, billed monthly |
| Starter (annual billing) | $49 a month | 12 social accounts · 3 users · unlimited calendars · limited monthly AI usage · 2 social-listening uses per month · Per month, billed yearly ($588 per year) |
| Beyond (annual billing) | $249 a month | 60 social accounts · unlimited users · unlimited calendars · extended monthly AI usage · 5 social-listening uses per month · custom branding · custom roles and workflows · Per month, billed yearly ($2,988 per year) |
| Enterprise | Priced on request | 61+ social accounts · unlimited users · unlimited calendars · priority support · pricing at scale · Price tailored to your business |
The facts
Each one read from Loomly's own pages, with the date it was checked.
What it does
- AI functions
- The current plans include an AI Assistant, post generation, AI captions, social listening, AI replies and AI analytics, with usage limits varying by plan.checked 15 Oct 2026
- Analytics and reporting
- The product provides audience and account insights, post-performance tracking, scheduled reports, PDF or CSV exports and link-click tracking.checked 15 Oct 2026
- Analytics level
- advancedchecked 20 Sep 2026
- API availability
- An independent API directory reports that Loomly publishes no public product API reference or machine-readable specification; its programmable product surface is partner-gated through Zapier, while a read-only status API is public.checked 15 Oct 2026
- Authentication security
- Two-factor authentication is included, and Beyond adds enforcement of two-factor authentication at calendar level.checked 15 Oct 2026
- Campaign management
- Campaign tools include list and calendar views, labels, UTM parameters, hashtag management, templates and advanced analytics.checked 15 Oct 2026
- Creative integrations
- Content creation integrations include Canva export, Google Drive uploads, Giphy and Unsplash.checked 15 Oct 2026
- Current legal operator
- The pricing page identifies Bending Spoons Operations S.p.A. as the company behind the service, with a registered Milan, Italy address.checked 15 Oct 2026
- Custom channels
- Each calendar can have one custom channel for unsupported social, online or offline outlets, but publishing there requires a reminder and manual posting.checked 15 Oct 2026
- Documentation depth
- The Help Center is organized into new features, billing, channels, onboarding, calendar and creation, analytics, troubleshooting, collaboration, and engagement categories.checked 15 Oct 2026
- License
- The terms grant only a limited, non-exclusive, non-transferable and revocable right to use the service and prohibit copying, reverse engineering or redistribution, indicating proprietary software.checked 15 Oct 2026
- Limit: analytics depth
- TrustRadius synthesis says some users want more comprehensive analytics and reports inefficiencies or technical issues during post creation.checked 15 Oct 2026
- Limit: media processing
- TrustRadius synthesis records complaints about blurry image uploads and slow video processing.checked 15 Oct 2026
- Limit: mobile reliability
- Google Play reviewers report that the mobile app is glitchy, difficult to use and less capable than the web version, including connection and editing problems.checked 15 Oct 2026
- Limit: native-channel coverage
- The Help Center states that custom channels require manual publishing, and Threads currently lacks interactions and analytics because of API limitations.checked 15 Oct 2026
- Notable dated update
- Loomly's terms page records a last update date of October 1, 2026.checked 15 Oct 2026
Where it runs
- Approval workflow
- Yeschecked 20 Sep 2026
- Approval workflows
- Teams can define roles and permissions, comment in real time, use custom approval workflows, and retain post version history.checked 15 Oct 2026
- Notable app update
- Google Play records an August 28, 2026 update that fixed a crash when opening the app on Android 14 devices.checked 15 Oct 2026
The company
- Company founding and scale
- Loomly says it was founded in 2015, has more than 15 employees and serves over 50,000 customers.checked 15 Oct 2026
- Company headquarters listing
- G2 lists Loomly's headquarters location as Los Angeles, California.checked 15 Oct 2026
- Founded
- 2015checked 28 Sep 2026
- Headquarters
- Milan, Italychecked 23 Oct 2026
Money
- Free plan
- Nochecked 20 Sep 2026
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