
Buffer
8.9#2 in social media management toolsFrom $5 a monthFree planAndroidiOSWebAPI
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| Fact | Buffer | Loomly |
|---|---|---|
| Analytics level | advanced | advanced |
| Approval workflow | Yes | Yes |
| Approval workflows | Approval workflows are included in the Team plan. | Teams can define roles and permissions, comment in real time, use custom approval workflows, and retain post version history. |
| Founded | 2010 | 2015 |
| Free plan | Yes | No |
| Paid from | 5 | 49 |
| Social accounts | 1 | 12 |
| Social inbox | Yes | Yes |
Buffer suits creators, entrepreneurs, small businesses, and teams that schedule social posts and want tools for comments, analytics, or collaboration. The free plan may suit users managing up to three channels with limited scheduled posts and ideas.
Loomly suits social media managers and teams coordinating publishing, review, inbox activity, and analytics across its supported networks. Starter is sized for three users and 12 accounts; larger teams can consider Beyond or Enterprise.