LiveRamp RampID
LiveRamp RampID is a paid identity-resolution service for brands, agencies, publishers, and technology platforms.
What LiveRamp RampID is
LiveRamp RampID is a paid identity-resolution service for brands, agencies, publishers, and technology platforms. It combines separate customer data into one actionable view for audience reach, targeting, and campaign measurement. Through LiveRamp’s Authenticated Traffic Solution, RampID can reach authenticated audiences across browsers, apps, and connected TV. It links authenticated, permissioned audiences with engagement and conversion signals for measuring campaigns. LiveRamp says RampID delivers up to 50% better match rates than other identifiers. The rules-based system supports real-time API access, batch file imports, and household matching. Its API provides retrieval, identity-envelope decryption, and RampID translation interfaces; service-account credentials come from a LiveRamp representative. Integrations described include Google BigQuery, with partner pages for AWS, Google Cloud, and Snowflake. RampID is available on the web and through an API.
Good
- Unifies disparate customer data
- Reaches authenticated audiences across browsers, apps, and connected TV
- Supports real-time API and batch imports
- Includes household matching
- Offers campaign engagement and conversion measurement
Watch out
- No free plan or free trial
- API credentials require a LiveRamp representative
- Client data is not backed up
Who it suits
RampID suits brands, agencies, publishers, and technology platforms that need identity resolution, audience activation, and campaign measurement. It is intended for organizations using web or API access.
Verdict
RampID combines identity resolution, audience reach, and measurement with API and batch workflows. Its paid-only model, representative-managed API access, and lack of client-data backups are important considerations.
Plans and prices
From LiveRamp RampID's own pricing page, checked 5 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Standard | $20,000 a year | <5 million customer records · 1–3 media destinations · essential consumption-based products · ticketed support · Starting at $20,000 per year |
| Premier | $150,000 a year | 5 million–25 million customer records · 4–10 media destinations · all consumption products · dedicated account support resource · Starting at $150,000 |
| Enterprise | $360,000 a year | 25+ million customer records · 10+ media destinations · all consumption products · dedicated account resources · consultative support · Starting at $360,000 |
The facts
Each one read from LiveRamp RampID's own pages, with the date it was checked.
What it does
- Addressability
- RampID can reach authenticated audiences across browsers, apps, and connected TV through LiveRamp’s Authenticated Traffic Solution.checked 5 Oct 2026
- API
- The RampID API offers retrieval, identity envelope decryption, and RampID translation interfaces.checked 5 Oct 2026
- API access
- API service account credentials are obtained from a LiveRamp representative.checked 5 Oct 2026
- Campaign measurement
- RampID connects authenticated and permissioned audiences to measure engagement and conversion signals.checked 5 Oct 2026
- Data backup
- LiveRamp says it does not back up client data, and therefore does not maintain a recovery point objective for it.checked 5 Oct 2026
- Encryption
- LiveRamp says customer data is encrypted at rest with AES 256 and in transit with TLS 1.2 or higher.checked 5 Oct 2026
- Identity resolution
- RampID connects disparate customer data into a single actionable view for reach, targeting, and measurement.checked 5 Oct 2026
- Integrations
- LiveRamp’s RampID page describes integration with Google BigQuery, and the site links to its partner directory and AWS, Google Cloud, and Snowflake partner pages.checked 5 Oct 2026
- Match rates
- LiveRamp says RampID delivers up to 50% better match rates than other identifiers.checked 5 Oct 2026
- Pricing model
- LiveRamp pricing combines an annual token commitment with separately priced add-ons; the amount depends on data volume and the actions performed.checked 5 Oct 2026
- Security controls
- LiveRamp states that MFA is required to access its systems and applications and that client data access follows least privilege.checked 5 Oct 2026
- Security monitoring
- LiveRamp maintains a 24/7 Security Operations Center to review SIEM alerts.checked 5 Oct 2026
- Who it serves
- LiveRamp’s platform is presented for brands, agencies, publishers, and technology platforms.checked 5 Oct 2026
The company
- Founded
- 2012checked 28 Sep 2026
- Headquarters
- San Francisco, California, USAchecked 28 Sep 2026
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