Hightouch
8.2#2 in customer data platformsFrom $350 a monthFree planAndroidiOSWebAPI
VisitHightouch vs LiveRamp RampID
LiveRamp RampID
6.0#8 in identity resolution softwareFrom $20,000 a yearWebAPI
VisitWhat both publish
| Fact | Hightouch | LiveRamp RampID |
|---|---|---|
| API | Hightouch provides a REST API for syncs, models, sources and destinations; workspace administrators create the API keys. | The RampID API offers retrieval, identity envelope decryption, and RampID translation interfaces. |
| Encryption | Hightouch says it encrypts data at rest, protects it in transit with TLS, and encrypts its metadata database with AES-256. | LiveRamp says customer data is encrypted at rest with AES 256 and in transit with TLS 1.2 or higher. |
| Integrations | The integration catalog lists more than 300 sources, destinations and extensions, including Snowflake, BigQuery, Salesforce, HubSpot, Google Ads, Facebook Ads and Kafka. | LiveRamp’s RampID page describes integration with Google BigQuery, and the site links to its partner directory and AWS, Google Cloud, and Snowflake partner pages. |
| Pricing model | Composable CDP pricing is usage-based, with no monthly tracked user limits and no caps on sources, destinations, or user seats. | LiveRamp pricing combines an annual token commitment with separately priced add-ons; the amount depends on data volume and the actions performed. |
Hightouch plans
- Self-servePriced on request
- FreeFree
- Basic Reverse ETLFree
- Starter$350 a month
- Pro$800 a month
- Composable CDPPriced on request
LiveRamp RampID plans
- Standard$20,000 a year
- Premier$150,000 a year
- Enterprise$360,000 a year
Pick Hightouch if…
Hightouch suits enterprise marketing teams seeking to activate customer data using AI and their existing data infrastructure. Its free Reverse ETL tier may fit teams starting with a small number of active syncs, while the broader platform serves marketing and data activation workflows.
Pick LiveRamp RampID if…
RampID suits brands, agencies, publishers, and technology platforms that need identity resolution, audience activation, and campaign measurement. It is intended for organizations using web or API access.