Leal 360
Leal 360 combines customer data, loyalty programs, campaign automation, and measurement for businesses selling directly to consumers.
What Leal 360 is
Leal 360 combines customer data, loyalty programs, campaign automation, and measurement for businesses selling directly to consumers. It is aimed especially at retailers and restaurants with physical locations. The customer data platform unifies information from POS, ERP, e-commerce, and other sources, then supports audiences based on customer attributes and behavior. Loyalty tools include points, cashback, benefit clubs, discounts, configurable promotion validity, and gamified rewards. Campaigns run through email, SMS, and WhatsApp with AI personalization and automation. Leal says its decision engine adjusts offers, message, channel, timing, and frequency for each customer. The platform tracks purchase frequency, average order value, and customer lifetime value, and measures NPS and CSAT by store and channel. It offers a REST API and more than 350 integrations, including Shopify, VTEX, SAP Business One, Micros, and Soft Restaurant. Leal 360 runs on web, Android, iOS, and API. Plans use customized monthly pricing; the listed starting note is 15/mo. SMS charges apply separately where specified, and all plans include digital technical and customer support.
Good
- Unifies POS, ERP, and e-commerce data
- Loyalty supports points, cashback, and rewards
- Email, SMS, and WhatsApp campaigns
- More than 350 listed integrations
- Available on web, Android, and iOS
Watch out
- Plan prices are customized
- SMS charges apply separately where specified
- Active contracts cannot switch to lower plans
Who it suits
Leal 360 suits B2C retailers, restaurants, and other businesses with direct customer relationships. It is designed for organizations combining loyalty, messaging, and customer data.
Verdict
Leal 360 brings loyalty, customer data, campaigns, and customer feedback into one platform. Its broad integration list and multi-channel tools are paired with customized pricing and plan-change restrictions.
Plans and prices
From Leal 360's own pricing page, checked 11 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Basic Plan | — | Up to 5 emails per customer/month · SMS module add-on: $50/mo plus SMS charges · From $11.42 per 500 registered customers · Digital support · Monthly plan; customized price based on registered customers and selected options |
| Enterprise Plan | Priced on request | Up to 20 emails per customer/month · From $1.50 per 500 registered customers · Unlimited audience lists · AI features · Customer Success support included · Talk to an advisor for pricing |
| Professional Plan | — | Up to 10 emails per customer/month · SMS and WhatsApp module included; SMS messages charged separately · From $3 per 500 registered customers · API integrations · Monthly plan; customized price based on registered customers and selected options |
The facts
Each one read from Leal 360's own pages, with the date it was checked.
What it does
- AI decisioning
- Leal says its AI decision engine personalizes offers and optimizes message, channel, timing, and frequency for each customer.checked 11 Oct 2026
- Anti-fraud
- The loyalty module supports single-account controls and configurable rules such as maximum ticket size and accrual frequency.checked 11 Oct 2026
- Campaigns
- The platform supports campaigns through email, SMS, and WhatsApp, with AI personalization and automation.checked 11 Oct 2026
- Customer data
- The CDP unifies customer data from POS, ERP, e-commerce, and other sources and supports dynamic audiences based on customer attributes and behavior.checked 11 Oct 2026
- Integrations
- Leal says it offers a REST API and more than 350 integrations, and its integrations page lists systems including Shopify, VTEX, SAP Business One, Micros, and Soft Restaurant.checked 11 Oct 2026
- Limits
- During an active contract, customers can upgrade plans but cannot switch to a lower plan or one with fewer features.checked 11 Oct 2026
- Loyalty
- Its loyalty module supports points, cashback, benefit clubs, discounts, configurable promotion validity, and gamified rewards.checked 11 Oct 2026
- Product
- Leal 360 centralizes customer data, automates personalized campaigns, and measures purchase frequency, average order value, and customer lifetime value for retail.checked 11 Oct 2026
- Security
- Leal states that its CDP holds SOC 2 certification and that personal data is managed under Colombia's Law 1581 of 2012 (Habeas Data).checked 11 Oct 2026
- Support
- All plans include digital technical and customer support; personalized Customer Success support is included with Enterprise and available for an additional fee on Professional.checked 11 Oct 2026
- Target users
- Leal 360 is built for B2C companies selling directly to consumers, especially businesses with physical points of sale, including retailers and restaurants.checked 11 Oct 2026
- Voice of customer
- The platform measures NPS and CSAT and can identify detractors and promoters by store and channel.checked 11 Oct 2026
The company
- Company
- Leal says it has worked on rewards and brand sales since 2016 and operates across countries in Latin America.checked 11 Oct 2026
- Founded
- 2016checked 28 Sep 2026
Alternatives to Leal 360
- 1
LoyaltyLion
Free planAndroidiOSWebAPI8.1From $199 a month - 2
meed
Free planAndroidiOSWebmacOS8.1From $590 a year - 3
bLoyal
AndroidiOSWebAPI7.5From $16 a month - 4
Loopy Loyalty
AndroidiOSWebAPI7.5From $250 a year - 5
Yotpo Loyalty
Free planWebAPI7.5From $199 a month - 6
Annex Cloud Loyalty Experience Platform
AndroidiOSWebAPI7.3From $15,000 a year