bLoyal
7.5#3 in loyalty program softwareFrom $16 a monthAndroidiOSWebAPI
VisitbLoyal vs Leal 360
What both publish
| Fact | bLoyal | Leal 360 |
|---|---|---|
| Founded | The company history says bLoyal was founded as EVT Solutions in 2004. | 2016 |
| Integrations | The maker lists native POS and eCommerce integrations including Clover, NCR Voyix, Korona, Microsoft Dynamics 365, LS Retail, Datasym, Shopify, WooCommerce, CMS Max, Magento, and BigCommerce. | Leal says it offers a REST API and more than 350 integrations, and its integrations page lists systems including Shopify, VTEX, SAP Business One, Micros, and Soft Restaurant. |
| Loyalty | The platform supports loyalty points, tiers, rewards, promotions, coupons, and omnichannel gift cards. | Its loyalty module supports points, cashback, benefit clubs, discounts, configurable promotion validity, and gamified rewards. |
| Product | bLoyal describes itself as a loyalty, engagement, and marketing platform that connects directly to POS and eCommerce systems. | Leal 360 centralizes customer data, automates personalized campaigns, and measures purchase frequency, average order value, and customer lifetime value for retail. |
| Security | bLoyal says it uses Microsoft Azure capabilities including encryption, access controls and ongoing monitoring. | Leal states that its CDP holds SOC 2 certification and that personal data is managed under Colombia's Law 1581 of 2012 (Habeas Data). |
bLoyal plans
- Starter$16 a month
- Plus$18 a month
- Core Edition$39 a month
- Pro Edition$99 a month
- Marketer Edition$199 a month
- Max$250 a month
Leal 360 plans
- Basic Plan—
- Enterprise PlanPriced on request
- Professional Plan—
Pick bLoyal if…
It suits direct-to-consumer organizations seeking loyalty, referrals, lifecycle automation, and connected customer records. Its integrations and APIs also fit businesses linking POS, eCommerce, and custom systems.
Pick Leal 360 if…
Leal 360 suits B2C retailers, restaurants, and other businesses with direct customer relationships. It is designed for organizations combining loyalty, messaging, and customer data.