Lead Router
Lead Router is a paid web and API platform for lead generators and teams managing buyer relationships.
What Lead Router is
Lead Router is a paid web and API platform for lead generators and teams managing buyer relationships. It handles lead intake, routing, delivery and buyer networks through ping-post auctions, waterfall routing, exclusive and multisell distribution, and hybrid models. Buyers can use a storefront to purchase lead packages, pay, reorder, and manage prepaid balances or subscriptions. A setup wizard gathers targeting, caps, delivery preferences, custom answers and accepted terms, while operators complete required integration or call setup. Live AI tools support buyer-specification import, setup assistance, conversational analytics, campaign suggestions, lead scoring and anomaly alerts; autonomous bid management is planned, not live. Listed connections include Amazon SES, SendGrid, Twilio, Bandwidth and Stripe, with TrustedForm certificate URLs carried with leads. The platform describes tenant isolation, encryption, role-based access and audit logging, plus consent records and retention controls. The Lead Router plan costs $147 a month, includes 1,000 usage credits and 5,000 API calls monthly, with additional usage billed at published rates.
Good
- Supports auction, waterfall and hybrid routing
- Provides buyer storefront and onboarding wizard
- Includes live AI setup and analytics tools
- Offers listed email, SMS and payment integrations
- Includes consent and tenant controls
Watch out
- No free plan or free trial
- Usage beyond included credits is billed
- Autonomous bid management is not live
Who it suits
It is aimed at lead generators, affiliate networks, pay-per-call businesses, call centers, sales operations, agencies and buyer teams. It suits organizations coordinating multiple buyers, routing rules and lead-delivery channels.
Verdict
Lead Router combines buyer management, configurable distribution and operational controls for lead businesses. Prospective users should account for the monthly plan and usage-credit charges when designing their volume model.
Plans and prices
From Lead Router's own pricing page, checked 4 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Lead Router | $147 a month | Unlimited buyers and partners · 5,000 API calls/month included, then $0.10 per 1,000 calls · Usage beyond included credits is billed at published rates · Billed monthly in USD; includes 1,000 usage credits per month. |
| Enterprise | Priced on request | Lower usage rates for larger volumes and agreed spending levels · Dedicated customer success manager · Custom SLA · Private Slack channel · Onboarding and migration help · Custom |
The facts
Each one read from Lead Router's own pages, with the date it was checked.
What it does
- AI features
- Live AI features include buyer-spec import and setup assistance, conversational analytics, campaign optimization suggestions, lead scoring assistance, and anomaly alerts.checked 4 Oct 2026
- Buyer onboarding
- A configurable setup wizard collects buyer targeting, caps, delivery preferences, custom answers, and accepted terms, while the operator completes any required integration or call setup.checked 4 Oct 2026
- Buyer storefront
- Buyers can shop for lead packages, pay, reorder, and manage prepaid balances or subscriptions through a storefront.checked 4 Oct 2026
- Integrations
- The site lists Amazon SES and SendGrid for email, Twilio and Bandwidth for SMS, Stripe for buyer payments, and support for carrying TrustedForm certificate URLs supplied with leads.checked 4 Oct 2026
- Intended users
- The site presents Lead Router for lead generators, affiliate networks, pay-per-call businesses, call centers, sales operations, agencies, and buyer teams.checked 4 Oct 2026
- Limits
- There is no monthly lead cap, but lead pings, lead posts, calls, and messages consume usage credits at published rates.checked 4 Oct 2026
- Privacy controls
- The site describes a public data-subject request workflow with a 30-day response target, per-lead consent tracking, tenant retention controls, and Standard Contractual Clauses for EU and UK transfers.checked 4 Oct 2026
- Product
- Lead Router provides a platform for lead generators to build buyer networks and manage lead intake, routing, delivery, and buyer relationships.checked 4 Oct 2026
- Routing
- The routing engine supports ping-post auctions, waterfall routing, exclusive, multisell, and hybrid lead distribution.checked 4 Oct 2026
- Security
- The company describes row-level tenant isolation, encryption in transit and at rest, role-based access, and audit logging as security measures.checked 4 Oct 2026
- Support
- Every plan includes community support with a 24/7 in-app AI support agent, a help center, documentation, and Telegram group support; paid tiers add human support.checked 4 Oct 2026
- TCPA evidence
- Lead Router can preserve consent text, timestamps, and certificate references and record lead events, but operators remain responsible for obtaining valid consent and configuring evidence delivery.checked 4 Oct 2026
The company
- Founded
- 2026checked 28 Sep 2026
- Headquarters
- United Stateschecked 28 Sep 2026
Money
- Planned feature
- Autonomous bid management is listed as planned and is not live.checked 4 Oct 2026
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