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ActiveProspect vs Lead Router

What both publish

FactActiveProspectLead Router
FoundedThe company and BBB records identify 2004 as the business start year.2026
HeadquartersAustin, Texas, United StatesUnited States
IntegrationsActiveProspect offers over 500 integrations and add-ons.The site lists Amazon SES and SendGrid for email, Twilio and Bandwidth for SMS, Stripe for buyer payments, and support for carrying TrustedForm certificate URLs supplied with leads.
SupportThe product pages describe community, email and managed support tiers, with stated response targets varying by plan.Every plan includes community support with a 24/7 in-app AI support agent, a help center, documentation, and Telegram group support; paid tiers add human support.

ActiveProspect plans

  • FreeFree
  • LeadConduit usage$0.15, paid once
  • Self-Service$10 a month
  • Professional$1,000 a month
  • Enterprise$5,000 a month

Lead Router plans

  • Lead Router$147 a month
  • EnterprisePriced on request

Pick ActiveProspect if…

ActiveProspect suits teams that buy, sell, or originate leads, as well as compliance, legal, marketing, data, and technology teams. It can also suit companies that need real-time lead routing and consent records.

Pick Lead Router if…

It is aimed at lead generators, affiliate networks, pay-per-call businesses, call centers, sales operations, agencies and buyer teams. It suits organizations coordinating multiple buyers, routing rules and lead-delivery channels.

Charts they share