Jogo
Jogo is management software for boutique fitness studios and wellness spaces, combining bookings, memberships, payments, communication, reporting, and a bran…
What Jogo is
Jogo is management software for boutique fitness studios and wellness spaces, combining bookings, memberships, payments, communication, reporting, and a branded member app. Clients can book classes, receive reminders, and join waitlists with capacity controls, priorities, and notifications. Studios can offer monthly or quarterly memberships, packs, drop-ins, and corporate plans, with automatic renewals, payment retries, and notifications. Native payment integrations listed include Wompi, n1co, Powertranz, and Stripe. The member app, emails, and notifications can use the studio’s branding without Jogo branding. Communication tools include email marketing, email and push notifications; WhatsApp automations are an add-on. An AI assistant interprets reports, recommends changes, and can update sessions and member records when asked. An in-app storefront can sell products, services, and merchandise, with those sales reflected in revenue reporting. Jogo is available on Android, iOS, and web, and includes unlimited staff and coaches. Starter costs $59 a month for up to 50 active clients; no free plan is listed.
Good
- Brings bookings, memberships, payments, and reporting together.
- Supports capacity controls and class waitlists.
- Offers native integrations with four listed payment providers.
- Branded member app can omit Jogo branding.
Watch out
- No free plan.
- Starter is limited to 50 active clients.
- WhatsApp automations are an add-on.
Who it suits
Jogo suits boutique fitness studios and wellness spaces that need to coordinate bookings, memberships, payments, and member communications. Its plan tiers provide different active-client limits, while add-ons cover WhatsApp automations, AI assistance, and an in-app storefront.
Verdict
Jogo combines studio operations with a branded member experience, plus optional tools for messaging, AI assistance, and sales. Compare the active-client limits and add-ons with the studio’s needs when considering its paid plans.
Plans and prices
From Jogo's own pricing page, checked 9 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| WhatsApp notifications and automations add-on | $20 a month | Confirmations, reminders and automated flows · $20/mo |
| In-app storefront add-on | $39 a month | Sell branded products and other offerings inside the app; checkout uses existing payments · $39/mo |
| AI assistant add-on | $39 a month | Interprets reports, recommends adjustments, and can make changes to sessions and member records when asked · $39/mo |
| Starter | $59 a month | Up to 50 active clients · unlimited staff and coaches · branded app · native Wompi, n1co, Powertranz and Stripe · email marketing · personalised onboarding · WhatsApp support · $59/mo |
| Growth | $99 a month | Up to 120 active clients · everything in Starter · video on demand · coach payout calculator · waitlist controls · custom domain · free trials for clients · $99/mo |
| Fully custom website add-on | $125, paid once | Custom website integrated with the app and booking; free on quarterly and annual plans and included in monthly Studio plan · $125 one-time |
| Studio | $149 a month | Up to 350 active clients · everything in Growth · fully custom website included · advanced membership configuration · full reporting and analytics · priority support · $149/mo |
| Enterprise | $199 a month | Unlimited clients · everything in Studio · multiple locations · dedicated team · growth workshops · SLA and quarterly reviews · $199/mo |
| Professional support | $499 a month | Separate from software subscription · follow-up and sales · operational support · marketing services · Starting at $499 USD / month |
The facts
Each one read from Jogo's own pages, with the date it was checked.
What it does
- AI
- The AI assistant interprets studio reports in plain language, recommends changes, and can update sessions and member records when asked.checked 9 Oct 2026
- Audience
- Jogo describes itself as booking, membership and payment software for fitness studios and wellness spaces, built with care for Latin America, the Caribbean and beyond.checked 9 Oct 2026
- Booking
- Clients can book classes, receive automatic reminders, and use waitlists with capacity controls, priorities and notifications.checked 9 Oct 2026
- Branding
- The member app, emails and notifications can carry the studio’s branding without Jogo branding.checked 9 Oct 2026
- Communication
- Jogo offers email marketing, built-in email and push notifications, and WhatsApp automations as an add-on.checked 9 Oct 2026
- Memberships
- Jogo supports monthly and quarterly memberships, packs, drop-ins and corporate plans, with automatic renewals, retries and notifications.checked 9 Oct 2026
- Migration
- Jogo says it migrates most studios in under 48 hours and imports memberships, payments and schedules without losing active bookings.checked 9 Oct 2026
- Payments
- Native payment integrations are listed for Wompi, n1co, Powertranz and Stripe, with charges connected to memberships, packs, renewals and drop-in classes.checked 9 Oct 2026
- Product
- Jogo is management software for boutique fitness studios that brings together bookings, waitlists, memberships, payments, communication, reporting and a branded member app.checked 9 Oct 2026
- Storefront
- The in-app storefront can sell products, services and merchandise, and its sales are included alongside memberships and drop-ins in revenue reporting.checked 9 Oct 2026
- Support
- The pricing page says hands-on support is available in English and Spanish over WhatsApp and email.checked 9 Oct 2026
The company
- Team operations
- Jogo includes unlimited staff and coaches, role-based permissions, reporting and analytics, onboarding and training.checked 9 Oct 2026
Alternatives to Jogo
- 1
WellnessLiving
Free planAndroidiOSWebAPI8.3From $69 a month - 2
Arketa
AndroidiOSWebAPI7.8From $49 a month - 3
bsport
AndroidiOSWebAPI7.8From €150 a month - 4
Punchpass
AndroidiOSWeb7.6From $59 a month - 5
Zen Planner
AndroidiOSWebAPI7.6 - 6
Gymdesk
AndroidiOSWeb7.5From $75 a month